🚀 From virtual assistant to $500K business: How Bhebs Hernandez built a funnel empire with systeme.io

💼 Meet Bhebs Hernandez

Bhebs began her journey as a virtual assistant for an ads agency. Although she was a marketing graduate, she initially knew nothing about funnels. When a client asked her to update a landing page, she said "yes" and learned the ropes on the fly

"I didn't even realize that landing page was part of a funnel," Bhebs laughs. "I just knew people clicked, and the client wanted them to opt in"

She soon fell in love with the process and transitioned into full-time funnel design. But as she worked with more business owners, she noticed a massive problem: they were drowning in "tech overwhelm." They had beautiful pages, but their businesses weren't growing because their tools weren't talking to each other

😫 The challenge: The "Software Frankenstein"

Before finding systeme.io, Bhebs was caught in the same trap as her clients. She was using a "Software Frankenstein" setup to run her coaching business: WordPress for landing pages, a separate checkout system, a different platform for her courses, and another tool for email marketing

"Every little update felt like a headache. It was overwhelming and it slowed me down," says Bhebs

At the time, her coaching launches were averaging about 15 students. She spent so much time "fighting with tech" and trying to tie platforms together with Zapier that she didn't have the energy to focus on her students or her strategy. She knew there had to be a way to simplify

💡 Finding the all-in-one solution

In 2022, a friend told Bhebs about a platform called systeme.io

"I checked out systeme.io and that was the turning point. Right away, I saw it had everything I needed in one simple dashboard: landing pages, email marketing, automation, and courses"

Bhebs moved her entire business over her freebies, her webinars, her sales pages, and her course area. The result? She stopped juggling tabs and started launching. The tool didn't feel "heavy" or complicated, allowing her to move faster than ever before

🗺️ Their blueprint: The ACDE method

Bhebs doesn't just build funnels; she follows a rigorous framework to ensure they convert. She teaches her students the ACDE Method:

A - Ask questions: Strategy first. Bhebs identifies the audience, the problem being solved, and the goal of the funnel before touching any software
C - Collect assets: Gathering all copy, branding, and images upfront to prevent back-and-forth delays
D - Design & wireframe: Visualizing the customer journey from lead to customer
E - Execute: Bringing it all to life in systeme.io, from tagging and automation to the final checkout

Bhebs also advises her clients to prioritize video and webinars over simple PDFs. "People are freebie seekers," she says. "They download a PDF and it sleeps in their inbox. But if you show up through video, they see your expertise"

🚀 The results: From 15 to 50 students per launch

Since switching to systeme.io, Bhebs has seen an incredible shift in her business metrics:

Tripled enrollment: Her student count jumped from 15 to nearly 50 students per launch
Client success: One of Bhebs's clients made more sales in 7 days using a systeme.io funnel than she had in the previous 4 months combined
Organic lead growth: Another client’s lead generation funnel brought in over 1,200 new subscribers in just a few weeks without any paid ads
Award recognition: Bhebs’s success with her coaching business earned her an official award from systeme.io

"I finally had time to improve my program and serve my students better because I wasn't fighting with the tech," Bhebs explains

✨ Want to build your own success story?

Bhebs’s advice for beginners is simple: stop trying to do too much. You don't need a complex website and five different funnels to start

"Focus on one clear offer, set up your funnel, and automate everything. Launch quickly, test what works, and scale later. Just take action and let the system work for you"

Get your free account with systeme.io NOW!