Eben Pagan Review: Who The Heck Is He?

First, he establishes a web presence.

In the case of Double Your Dating, these are specifically for those in the relationship advice/ dating sphere.

Have you heard of niching?

That’s what Pagan - as DeAngelo - has done particularly well.

He aimed his book and the knowledge he has gained at single men who are looking to get dates with women.

Eben Pagan Classes operate on a similar strategy, only in this case, he is targeting those who are entrepreneurs (or would like to be).

As a general theory, these sites encourage visitors to sign up for a free newsletter opt-in.

Through his email lists, he communicates widely with his audience - and doesn’t use email just as a way to sell to people.

In fact, that is a central component of how Pagan performs business. It isn’t all about the hard-sell.

Instead, he is offering value and connection to people so that they are comfortable to invest in his higher ticket price products.

Pagan’s direct marketing campaigns then provide value for visitors, while warming them up for when he launches any of his classes or courses or new products.

So buy the time he launches any of his new classes or products, he has a primed audience who know him, trust him, and are willing to invest in what he has to offer.

At EbenPaganTraining, there are over 40 classes and courses available.

These include self-paced audio classes and full ten-week training programs that range from around $200 to $3000.

Each of these courses covers the four main elements of digital entrepreneurship:

Eben Pagan’s digital products are split between the many online businesses he runs.

But it’s fair to say that Pagan is the man that was built by digital products.

His model, however, is fundamentally the same.

From the Double Your Dating days, Pagan starts by creating digital products such as an eBook, that offers a specific value proposition to a particular internet niche.

In simple terms?

Pagan makes eBooks about something people really want to know about and captures their imagination (and their loyalty) with newsletters that provide value.

Some of these digital products, such as Double Your Dating, operate a subscription model that brings in an impressive income stream.

But it all comes down to being able to synthesize the knowledge and information he has in a way that is accessible, builds trust, and establishes himself as the authority in what he’s doing.

Unlike a lot of entrepreneurs, the digital product really is Pagan’s main calling card.

As a man who shies away from interviews, and operates his businesses under different names, his work is less driven by his public presence and is instead based more on the relationship that he has with his followers.

When it comes to his literary contributions, Eben Pagan is particularly well-known for two books.

As we’ve already mentioned, Double Your Dating was a game-changer for a young Pagan.

However, now thanks to his extensive entrepreneurial career, Pagan has once again turned to the written word.

Appealing to the other main focus of his business spirit, Pagan released “Opportunity: How to Win in Business and Create a Life You Love” in 2018.

Endorsed by Larry King, the book is based on many interviews that Pagan conducted with millionaires and billionaires.

It takes the knowledge he gained and incorporates it with Pagan’s own take on how to think creatively as an internet marketer, and how to employ these tools yourself to help you make the right choices.

It’s impossible to argue with Pagan’s formula, as it has seen him established as a thought leader, mentor, and marketing guru.

Although he rarely does interviews, Eben Pagan’s Net Worth is estimated to be around $3 million annually, according to Celebrity Net Worth and The Richest.

Pagan himself has claimed that Double Your Dating and his other online dating businesses generate between $25-$30m annually.

What’s clear is that, when it comes to digital marketing, Pagan knows how to do what he does and is willing to offer it to others to learn.