Building Ebook Landing Pages: All You Need to Know, Best Practices, and Examples

If your landing page has these details, you’ll have a higher chance of earning credibility, standing out from the competition, getting more leads, and increasing your sales.

However, the most important reason to have an ebook landing page is so that it can rank on search engines.

Keep reading to learn how to optimize your ebook landing page.

The point is to keep your visitors focused on converting by eliminating clickable page elements that’ll take them to other pages.

A landing page should guide visitors through its content while limiting distractions.

By clickable page elements, we mean:

The only objects your customers should be able to click are the signup forms and the call-to-action button.

If you apply this tactic, you’ll keep potential customers on your landing page for longer and increase the chances of them getting your ebook.

Remember that the people reading your landing pages aren’t doing it for pleasure.

Your visitors are interested in your ebook and went to its landing page to learn more about what it offers.

Customers want to know about the ebook’s content, but how it’ll improve their lives is what matters the most, especially if it’s a paid product.

You aren’t selling them an ebook, you are selling them a lifestyle, a promise of change, real improvements — anything that’ll deliver the results that your target audience is looking for.

To do this, you have to stress the value and benefits of your offer’s features by telling how each of them will help them fix customer problems.

For example, if you’re promoting a recipe ebook:

The point of being persuasive is to make the content feel more like a conversation and less like a textbook.

Understanding the human thought process will help you discover the most effective triggers that’ll convert a visitor.

Some of these triggers are:

Visitors are more likely to convert if you provide social proof that your ebook works and has helped other people.

Collect online reviews from customers telling what they achieved after reading your content and show them on your landing page.

If you’re just starting and you don’t have any reviews yet, then you can offer discounts or bonuses to your first customers in exchange for feedback.

If you are partnered with a big brand, letting your customers know about it will help increase your credibility.

You should always mention everyone involved in the creation of your ebook (although, well-known brands and authors will have a greater impact).

Even if they didn’t directly help by writing your ebook, if they acknowledge your work, that’s still a plus.

People love to get things for free. You can use a free ebook to turn your landing page into a lead generation tool.

Give away free ebooks to build your email list for future email marketing campaigns.

You can also use this as an opportunity to show your expertise, products, and services to your leads and how they’ll benefit them.

However, remember to only offer a free ebook that has relevant information or you’ll risk losing potential leads.

By limiting the number of people in your target audience that can get your offer, you instill a fear that makes people more willing to buy.

To do this, create valuable, gated content that only a select few users will have access to, or sell content only available for a specific time.

With timed content, people rush to get it because seems it more valuable the less there is of it.

They’ll also feel special for getting it before the time’s run out and it’s gone forever.

Once you’ve carefully implemented the above triggers into your landing page, we recommend you make different variants and split test them to see which page will convert better.

Adding visual elements like images and graphics will complement the landing page design.

To guarantee your customers that they’ll receive valuable content, give them a sneak peek or preview of the first chapters.

After seeing your book's content, they’ll be more likely to trust you and download the full version.

This will also help them see if they get what their money or personal data is worth.

Keep your ebook landing page as simple as possible and only add the necessary components.

Most importantly don’t be afraid of white space, you don’t need to cover every part of your landing page.

If you balance the amount of content and white space, you’ll guide the visitors' perception of the most important elements of your ebook page.

However, the amount of content that you should use varies depending on whether it’s a paid or free ebook.

If you’re promoting a free ebook, then you don’t need to be too detailed, only mention what visitors will get from it and how it’ll benefit them.

Plain and simple, right?

On the other hand, you’ll need more information to motivate people to purchase a paid ebook.

In this case, you’ll have to add all or most of the mentioned practices to increase purchases unless you already have a community that trusts you.

It can be very intimidating for potential customers to share too much information on the internet.

To prevent them from leaving, build a short form that only asks for data that you need on your ebook download page.

We recommend you always collect their email and name.

This way you can build a contact list and launch personalized email marketing campaigns in the future.

With these key points under your belt, let's look at some ebook examples to help you improve your landing pages.

Below we’ve listed a few ebook landing pages with some points that can be improved upon.

By learning from these mistakes, you can prevent yourself from repeating them in the future and create better quality landing pages that will help convert more customers.

Keep in mind that to make landing pages, you’ll need our sales funnel builder. The more sales funnels you can build, the more landing pages you can customize.

With our Free plan, you’ll also get access to all of our features (except webinars) for you to test them out.

Ebook landing pages are an effective method to get more people to convert to customers or leads, but you have to show the benefits your book's content will bring to customers.

When you’re offering a free ebook, you’re giving away valuable downloadable content in exchange for a lead that you can convert into a customer.

A paid ebook is a product, so you need to optimize the entire page with more elements to successfully persuade customers to make a purchase.

You optimize them with a series of psychological triggers, improvements in the landing page design, and the elimination of unnecessary elements.

You can use our drag-and-drop editor to emulate some of the ebook landing pages we showed as examples or customize one of our templates.

If you’re ready to start with systeme.io, simply sign in with our Free plan to build high-converting landing pages!