7 Simple Strategies to Help You Get More Coaching Clients

To discover who your ideal client is, ask yourself these 6 questions:

And any more demographic and personal questions that will help you create your ideal buyers’ persona.

Now, how do you find clients with all these attractive qualities?

Highly motivated clients who are looking for your coaching service won’t magically show up on your doorstep.

To attract clientele, you need to put in the work.

Let’s look at 6 simple and effective strategies that you can use to get coaching clients.

If you’re at the very beginning and you’re still struggling to find paying clients, you can coach people you know for free.

Give them a free coaching session and offer them value. That way they’ll become satisfied clients, and you’ll build your confidence as a new coach.

Once you’re done offering free coaching services, you can do 2 things:

With this strategy, it won’t be long before your first paying clients come to you.

Organic marketing strategies naturally generate traffic for your website.

This is one of those sales strategies that will take some time, but it’s still worth it considering because 70% of researched clicks on Google are organic.

Organic marketing tactics are all about providing valuable content, which is super important for coaching businesses.

These are some of the other benefits of organic marketing:

Let’s dive right into the best organic strategies.

Make sure you share every blog post on your Facebook page, relevant Facebook groups, or on LinkedIn.

Before you delve into writing, you should define what your coaching blog topics are and set a posting schedule — for example, 1 blog post per week.

If you’re a life coach, your topics should focus on things that your potential life coaching clients struggle with, such as:

And many more.

Ask yourself about the emotions your potential life coaching clients are feeling, and what kind of language and phrases they use.

Once you gather all that information, you can use them to make clients feel that you understand the problems they’re facing.

For example, if your clients say they feel powerless, your content’s title could read “How to Stop Feeling Powerless — A 10-Step Guide.”

You should also consider partnering with other life coaches from time to time. Write a guest post for their blog and that way you can reach their audience too.

You won’t need fancy equipment, just an authentic idea and life-changing value that you can share.

Here are some trending video content formats:

For example, if you’re a life coach, create Instagram Reels and TikTok videos to talk about people’s common problems. You can also summarize your life coaching strategies in short, entertaining clips.

Not only will you manage to grow your following, but people will identify with your content, and turn to your services and expertise when they seek help.

Your audience will remember your name in an inspiring and educational context, and that’s what’ll turn them into trusted, paying customers!

You can take it to the next level by starting and hosting your own podcast.

Not only will you appear as an authority in your niche, but you’ll be gaining a fresh, already interested audience by collaborating with different people of similar expertise.

If you’re running your own podcast, ask your audience to engage — they can send questions to you and your guests and you can answer them during the podcast.

That way you can build an audience that feels included, and where there’s a strong sense of a community, there are new coaching clients!

Since 95% of search traffic goes to the first page of search results, you need to optimize your content so that users can easily find you.

If your potential clients can’t find your website easily, your content means nothing, no matter how good it might be.

Search Engine Optimization (SEO) is a process that will help your content rank higher on the search engine results pages (SERPs).

SEO practices can be intimidating in the beginning, but they’re highly important for attracting coaching clients online — without SEO, you’re practically invisible.

Your first coaching clients won’t always be as interested as they were in the beginning, so it’s important to clean your email list and get new leads.

Paid advertising is another way to get coaching clients since it can boost your brand awareness by 80%.

If you need coaching clients fast, then paid ads are a great strategy for you, since they get you results quickly.

You can invest in:

You can also decide the amount of money you’re willing to spend.

The results with paid ads are far more immediate than with organic strategies.

However, if you don’t know your audience well enough, you might waste your money — Facebook and Google Ads still take some time and require experimentation.

According to 50% of coaching practitioners, social media is one of the most important tools to get coaching clients.

Social media platforms are a great way to constantly be in touch with your existing clients. They’re also useful if you’re trying to find potential clients who don’t know about you.

If you don’t have an email list yet, this may be a good way to get your first paying coaching clients fast.

There are 2 main social media strategies that you can use to get more clients for your online coaching business:

Share your web content on social media and don’t forget to ask questions and include a CTA to get your target audience to engage.

The top 2 platforms for finding new clients are:

If you don’t have a Facebook page, you can still find your first few clients by joining a relevant Facebook group.

Facebook groups are built-in communities where you can find potential clients, make connections, and find fresh ideas to improve your coaching program.

In a relevant Facebook group you can build personal relationships with potential clients and on LinkedIn you can present yourself in a professional light — it’s highly important to combine these two!

It’s a win-win situation since you’ll be getting a lot of new clients, and your affiliates will have an additional revenue stream by promoting your program.

Handling affiliate partners while you also have to nurture and attract more clients can be overwhelming.

Luckily, tools like systeme.io make running and managing your own affiliate program a simple task.

With software like systeme.io, you can:

With 75% of clients preferring in-person meetings, it would be foolish not to attend networking events and make new connections!

This is because people are more likely to trust someone that they’ve met in person than someone they only know online.

Use events, launches, and conferences as opportunities to sell your coaching services face-to-face and to make relevant connections with other coaches and future partners.

Here’s how you can make the most of a networking event:

If you already have an audience of some sort, you should consider hosting your own event, like a meetup.

Don’t just run after new clients.

Stop for a moment, and listen very carefully to what your current clients have to say:

This is the information you should use in your next offer or program — you’ll keep your old clients engaged, and you’ll gain some new clients too.

Follow your followers, and change your offer according to their current needs.

Your unique selling proposition (USP) can and should evolve alongside your audience and client base.

For example:

Let’s say that you’re a fitness coach whose signature program is intermittent fasting. Lately, your followers have been talking more about the plant-based diet.

Put aside intermittent fasting and make a plant-based program to grab their attention.

Don’t implement every tip from this post at the same time.

Choose one that suits your personality the most, test it, and be consistent.

Determine the time you need to achieve a certain goal, and if it doesn’t work, move on to another one.

It can be hard in the beginning, but there’s a platform to help you with whichever strategies you choose to start implementing.

Forget about paying for separate tools — with systeme.io everything you need is in one place.

If you’re a new coach and you’re trying to get your first coaching client, our Free plan is for you!

Not only is it free forever, but we don’t need your credit card details for you to get started.

Once your business starts to grow, you can satisfy your growing business needs with one of our affordable pricing plans:

With systeme.io you can easily implement many marketing strategies at the same time, and still save time and energy for your coaching practice.

No matter which coaching niche you’re in, it’s a competitive space, and getting more clients can be tricky.

These simple strategies and tips can help you find your first paying client or your next 100 clients.

With systeme.io you can manage your business easily, and interact with your potential clients on a whole new level!

Thanks to our fully-integrated platform, your new coaching clients are just a few clicks away. Sign up for our Free plan today!