14 Sure-fire Strategies to Increase Online Sales for Any Business

To better understand the buyer persona of your business, look no further than your existing customers — who keeps coming back for more?

Conduct surveys, hand out forms, share polls, and talk to your clients as much as you can.

Figure out their age demographic, level of education, spending habits, desires, dreams, what content they consume, fears, motives, and every possible characteristic you can find.

If you don’t have a client base already, just analyze your competition.

Their online reviews are a goldmine for understanding users, their expectations, and gathering data.

Go on the hunt for reviews at Amazon, social media, Trustpilot, G2, Capterra, and their own, personal websites.

Push yourself to create buyer personas. Your buyer persona must reflect one person.

After building your ideal customer profile, it’s time to start looking into reaching a wider audience that exactly matches your customer profile.

Arguably the most important step — if you can’t catch their attention from the get-go, there’s no way you’re going to get any action. You want them to wonder about your brand, the solutions you provide. The title on your landing page is a centerpiece for this.

Example:

The Most Advanced AI-Powered Tools For SEO Analysis

or

The 20 Best Watches for Men to Buy in 2023

Now that you have their attention, you need to keep/grow their interest and address their pain points. Your value proposition should show the awesome benefits of your product/service and how much of a good fit it is for them.

For example:

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This step follows garnering interest closely, as it capitalizes on users now being invested in what you have to say.

This is perfect for building an emotional connection to your product/service.

Most purchases are made based on emotions and then justified by logic.

Capitalize on that by following one of these methods:

This is your chance, if they reach this step, it’s time to slip in your call to action (CTA).

Your unique selling point (USP) shines here and should resemble the benefit new customers will get out of this.

A USP comes right before the CTA which is usually a button. For example:

It’s important to use strong verbs that directly channel the reader into the action you want.

Check out these 21 sales pages examples to get inspiration for refining your copy.

Tier-based systems help increase the perceived value for versions of the same product or plan.

They work because most of the time they cover the whole spectrum of your customers’ budget.

Discounting new products may have a negative effect in the sense that it takes away from the value of your product or service.

Plus, users may not be ready for the price change after the discount ends and the product/service starts selling for its original price — pushing them into trying other products or platforms.

Psychological pricing is as old as marketing gets, and it still works.

You take a few cents from the price to not make it a whole number, we’re sure that you have seen it many times.

Buying an espresso that’s $5.95? Yes. Buying the same one for $6? No, that's too much!

Your job is to make sure the price echoes your value proposition or USP while being competitive in the market.

It’s a fine line between staying relevant and being dragged into a price war that no one wins but the customer asking for the cheapest price possible.

But you want to do it sensibly.

If you run a business that relies on memberships, then a discount for signing up is great because it wins you a customer that will keep paying you — if you can retain them.

If you have a cohesive line of products, you can create bundle packages at a discounted price.

Online shoppers should know exactly how much they’re paying before filling in their details.

An unwelcomed surprise in a form of taxes, shipping, or any other fees would make potential customers shy away from purchasing from you.

Always make the process transparent in the summary preview to include everything the customer is paying for in the checkout process.

Social proof is how much social influence you have in your area ― the more it is validated by other known or unknown influencers in the space, the more trust you get.

For online businesses, this means having excellent social proof is important to increase conversions, so get ready to put your name and face behind your business.

But how exactly do you build your social proof?

Inviting industry experts to try out your product or service is a great way to win the trust of potential customers.

Their reviews can be proudly displayed on your social media and the landing page.

People usually associate a positive review of a product from an expert with that product being safe and a good purchase decision.

Make it as personalized as possible, and explain to them why their review/feedback is so important.

If you have a larger client base with a lot of traffic coming in, you can also create polls and surveys that award small prizes.

Being constantly active on social media and your own website with your community is an undeniable way to build trust.

But you don’t want to use resources to engage with useless arguments, so here’s what you should focus on:

You can also build social proof by working with influencers, but we’ll get to that later.

A landing page is like your storefront — it’s the first thing your prospects see and an essential part of driving online sales to your business.

We’ve already covered how to integrate a great copy that sells, but the optimization doesn’t stop there.

This directly results in a better customer experience.

Upselling is the act of encouraging customers to purchase add-ons to the product or service they are already planning on buying — and in some cases purchase a higher-end product.

Cross-selling is the act of recommending customers to purchase complementary products that often go well with the product they’re buying.

Using these tactics is important because it:

So both upselling and cross-selling are no-brainers to increase sales.

Here’s a guide on how to choose between upselling and cross-selling for your online store.

Most poor conversion rates are due to painful checkout processes, which result in cart abandonment.

Optimizing your checkout pages whilst having a clear shipping process is no easy feat but it’s crucial if you want to increase online sales fast.

Here’s how you can dominate this area:

Whenever possible, add trust icons — these provide a sense of safety for users.

It tells them that their personal information and credit card details are safe.

You can also offer a money-back guarantee which provides minimal risk for you and increases your audiences’ trust in your brand.

It goes without saying that customers like having more options.

Especially when it comes to transferring money to your pocket, having their favorite payment method is a nice plus.

This will help you:

This also contributes to providing an optimal experience all around, increasing sales as you grow and have more eyes set on your business.

Offering free shipping is the number one method in fighting cart abandonment.

Of course, it may not always make financial sense to you to offer free shipping in your sales process.

You can combat this by offering it on bundles or high-ticket purchases.

Free shipping increases the perceived value that the user is getting so it increases online sales.

Split testing is experimenting with two different designs that have all the other variables fixed.

This should uncover what layout works and what doesn’t, where your relevant traffic converts more, and how breezy you can make the checkout process for customers.

There are lots of benefits to implementing this, like:

You can use A/B testing in product launches, as well as in a lot of the upcoming sections.

Shoot for testing one variable at a time with different versions of the same thing.

Go with what achieves the goals you want.

Content marketing is a marketing approach designed to draw and retain a characterized audience by sharing consistent content that is relevant, valuable, and helpful.

Here’s what content marketing will do for you:

Your buyer personas come once again at play here, the content you share should be targeted towards potential leads.

Often, SEO and content marketing are mentioned in the same discussion because your content marketing strategy directly affects SEO results.

Here’s exactly what you should do to build an outstanding content strategy:

Focus on getting traffic, views, and shares by raising cognition about the problem you’re solving.

You need to build up a reputation for your products or services.

You want to grab their attention.

This content is geared towards nurturing traffic to becoming significantly interested in the benefits of your product or services

You want them to like you.

Keep an eye out for your bounce and click-through rates for this one.

With sales content, you want to show off your products and services against other alternatives.

Show potential customers your value proposition with clear benefits that they’re going to get from this.

You want them to feel the need for your product/service and how they’re missing out.

Monitor your click-through and conversion metrics.

Customer loyalty is one of the best things a business can enjoy, and you should go after it.

Provide easy-to-read user manuals, constructive, and detailed “how-to” content.

Each type of content requires you to go in the trenches of finding details, metrics, stats, and valuable info for your readers.

Of course, you want to show a clear understanding of who you’re writing to and what problems you’re solving.

You absolutely need to master re-purposing content. Using the same piece of content to publish a lot of smaller pieces that fit social media platforms is the secret to growing a huge audience.

Publishing on different platforms means you need to adjust your content for the respective audience of that platform.

For example, Twitter is perfect for sharing short burst data, facts, or hot takes — this means you can tweet about exciting stats, research results, and new findings to get attention to your last published blog.

Facebook is a pay-to-show-yourself platform, it relies on paid social campaigns for building brand awareness, and videos work extremely well with this formula — use them to drive traffic to your sales funnels.

Reddit is . . . Reddit.

It’s great for building a passionate community around a technical product or a game — use it to share development milestones and create loyal clients.

If done right, publishing content on each platform has the power to increase online sales.

Now that you’ve figured out what content you’re going to publish, it’s time to set a specific publishing process.

Start by asking yourself these questions:

After answering these questions, schedule your editorial calendar. You can use tools like Notion, Trello, Calendly, and Google Calendar to do that.

You must have a clear, timely mannered roadmap for generating topics, doing research, writing, and then publishing.

After mastering all the things mentioned for content marketing, your sales online will grow without question.

The return on investment (ROI) for influencer marketing is around $18 for each $1 spent.

And that’s for good reason, working with influencers means:

Working with micro-influencers is even more effective because they usually have lower costs and higher engagement with their audiences — which makes them a jackpot for small business owners.

Influencers make careers based on engagement, generating hype around topics, and their audiences trust them.

Start by reaching out to influencers that have a lot of engagement with audiences close to your buyer personas.

Give them incentives like commissions, sponsorships, and send them test samples to show and review.

Then, track metrics like how much traffic, views, shares, and conversions they have brought. You can use Google Analytics to track such metrics.

Fortunately, we’ve put together a complete email marketing guide that will help you make the best decisions and drive more sales using this method.

But how do you make an affiliate program?

Well, you can start with:

Check out these top 50 best affiliate programs to get a clear idea of what program is right for you to increase online sales.

Got your program set up? Great, now it’s time to lure in affiliates.

You can recruit affiliates in these places:

You also want them to have the best chance to succeed, so equip your affiliates with:

Above all that, the offer that you present must be so good that they themselves want to become your brand ambassadors.

Include high recurring commissions, we usually don’t recommend going below 10% of the product/service net price.

A sales funnel is the series of steps that leads take from the moment they hear about your product or service till they end up in the checkout process

So they already exist in any online business, but that doesn’t mean you shouldn’t refine them.

There are 4 stages you should keep in mind when building your sales funnels:

This stage resembles the first time potential customers recognize you, maybe through an ad or a direct Google search. Here you want to capture attention.

Here comes content marketing to the rescue! You provide leads with valuable and informative info that they care about. This stage should capture interest.

Time to bring out your best offer, they want to see it! In this stage, you pitch them your products or services.

Seal up the conversion with re-targeting ads, email sequences, or gifting out a freebie. You want to make your CTAs clear, and your USP clearer.

Make sure to check out our sales funnels guide to learn how to set up a sales funnel with proven templates without the need for any technical knowledge or coding.

Every user who is willing to check your tutorials or send an email asking about anything related to your brand is a potential customer.

And in online marketing, every potential customer counts.

These days, users just expect an online portal for customer support, you won’t increase online sales without putting customer satisfaction first.

Make sure you follow the next steps closely to perfect this area of your business:

These should give you a clear idea of the importance of a live chat feature and how it leads to a great customer experience which means, you guessed it, more sales.

Optimizing your current FAQs page to meet the above-mentioned points will surely boost your sales online.

Keep in mind that if you don’t have a live chat feature, then your FAQs page will get a lot more traffic, so having a well-thought-out design for it is key.

This could truly show the quality of your business and separate you from the pack.

The new standard for responsiveness to email support is very high.

Many businesses, like syteme.io, pride themselves on having an average response time of under 2 hours.

This means users can have peace of mind that should something go wrong when using a product or a service, there’s a team available 24/7 to make it right.

The same goes for phone support:

The good news is, we have gone through a lot of tactics to increase your CLV, things like:

If you have an ecommerce business, this will surely boost online sales.

With systeme.io you can access:

The icing on the cake is that you can accept payments via Stripe or PayPal and maximize the value of each lead using automated upsells and cross-sells to boost your online sales.

Think you can’t afford all that? Think again.

The Free plan is also free forever, and the platform comes with exceptional support, there’s literally no risk at your end.

When you sign up to systeme.io, you sign up for free and no credit card details are required.

In the never-ending quest of increasing sales, you have to navigate the trenches of digital marketing.

While converting potential customers to paying ones is the end goal, you have to always put their experience first for them to open their wallets.

Deploying the marketing tactics you have read about in this post should help you:

Once you're ready to take your online sales to new heights, sign up with systeme.io — we offer all the tools you need to implement what you've learned today, for free!

Cheers!