Kartra vs Builderall — Which One is the Best for Your Business’ Needs?
With 75% of the marketers currently using at least one type of marketing automation, choosing the right all-in-one platform isa must.
You’ve probably already heard about Kartra and Builderall, but which of the two marketing tools would be best for your online business?
The good news is — you’re in the right place to find the answer!
In this post, you’ll learn everything you need to know about Kartra and Builderall’s features (plus an exciting alternative to both).
Let’s learn more about our two contenders.
1. What is Kartra?
Kartra logo
Kartra is an all-in-one marketing platform that’s designed to help small or large online businesses simplify their marketing efforts.
Kartra is helpful even if you’re a newbie to the tech world.
Some of Kartra’s main features include email marketing, sales funnels, webinars, and cart checkouts.
All those features are fully integrated, which means that every element of this software works together.
For example, once someone fills out one of your Kartra opt-in forms, they will automatically be subscribed to your email list.
2. What is Builderall?
Builderall logo
Builderall is another all-in-one platform that offers businesses over 30 marketing tools to help them grow.
The most important Builderall features, as the name suggests, are the builders — you get a website, landing page, app, sales funnel, and online store builder.
As an all-in-one platform, Builderall also includes software solutions in these areas:
Email marketing
Lead generation
Design and video
Social media management
Affiliate marketing
Marketing campaigns
Webinars
Courses
And more.
Builderall’s software is also fully integrated, so you won’t need to struggle with loads of clunky integrations.
For example, once someone fills out the checkout forms in the payment process, they’ll be automatically tagged as a particular group in your email list.
Now that you know what each platform does, let’s compare their features and find the best option for you.
3. Kartra vs. Builderall: Comparing the main features
To quickly recap, both of these platforms:
Have all the essential tools you need to run your online business
They both provide a lot of opportunities for newbies who are just starting their businesses online
They are both fully integrated
Let’s get into the main features both platforms have to offer and the differences between them!
3.1. Sales funnels
As an entrepreneur, you have one main goal — to get as many customers to the end of your funnel where they can purchase your products and services.
With a well-planned sales funnel, you can:
Guide your viewers and leads through the buyer’s journey
Follow your potential customers’ behavior at each step
Identify areas in your sales process that can be improved
Both of these platforms offer a funnel builder so that you can easily turn your prospects into customers.
But which one is better for funnel-building?
3.1.1. Kartra’s sales funnel builder
Since this is one of the main reasons why Kartra was developed, this is probably one of the strongest features they have to offer.
Using Kartra’s simple drag-and-drop interface, you can easily create all the steps of the funnel — perfect for digital marketing beginners.
Kartra’s funnel builder steps
The large palette of Kartra features on sales funnels includes:
Opt-in forms
Checkout pages
Email sequences
Lead tagging
Membership portals
Upsells and downsells
You can also use IF/THEN automation rules to run repetitive and time-consuming tasks automatically, such as capturing a new contact’s details and tagging them based on which form they filled out.
For example, ifyour lead clicks on a link in an email thenthat lead will automatically be tagged as “VIP” and will be put into a new follow-up sequence.
This helps you save time and effort by having the software run parts of your business for you.
Kartra offers premade funnel campaigns, also known as done-for-you campaigns. There are two types:
Plug–and–play campaigns designed by the world’s top internet marketers
Done-for-you campaigns from other Kartra members
Kartra’s done–for–you campaigns
Done-for-you campaigns and templates should make building your funnels much easier.
Some customers have, however, reported that Kartra’s funnel builder can be a bit overwhelming and hard to navigate in the beginning.
3.1.2. Builderall’s sales funnel builder
Builderall’s sales funnel types
Builderall 5.0 offers the Cheetah funnel builder, where you can start by creating sales funnels from scratch or you can use pre-built templates.
Using a whiteboard-style tactic, all the steps and pages that you need can be merged and rearranged:
Builderall’s sales funnel steps
With Builderall, you can also make use of the Canvas Funnel Builder for your funnels, although this comes at an additional $69.90/month.
As with Kartra, some of Builderall's users report that this software can be overwhelming and hard to navigate.
Both Builderall and Kartra’s funnel builders:
Offer a variety of pre-made templates for your marketing campaigns so you can easily create sales funnels
Can be overwhelming for someone who’s just getting to know how sales funnels work
Let’s call it a tie here.
3.2. Ecommerce checkouts
The abandonment rate of checkouts is a staggering 69.82%!
You need to focus on providing a good customer experience to avoid being part of this statistic.
Both Kartra and Builderall offer you ecommerce features that can help improve your sales and prevent cart abandonment in the checkout process.
But who does it better?
3.2.1. Kartra’s ecommerce features
Kartra's checkouts
Kartra Checkouts is an intuitive tool that makes sales transactions a lot easier.
The order forms are attractive and practical to make your customers’ checkout experience quick and easy.
With Kartra Checkouts you can:
Sell both digital and physical products
Set multiple price points for each product
Accept multiple payment methods (Paypal, Stripe, Braintree, Authorize.net, etc.)
Use 1-click transactions so that once your customers buy a product for the first time, they won’t have to fill out the forms ever again
Use horizontal or vertical checkout forms
Additionally, you can also track all of your sales data to see where you need to improve in your business:
Kartra’s sales analytics
3.2.2. Builderall’s ecommerce features
With Builderall’s online store builder, you’ll be able to create and customize your online store from scratch!
After putting your products on the Builderall Market, set your payment method and delivery options, and voila — your online store is ready to go!
Builderall’s ecommerce templates
Builderall offers a lot of helpful tools to make your online store highly functional:
Super checkouts — Use checkout forms and templates for both physical and digital products
One-click upsells — Give your shoppers back-end offers before they’re directed to the “thank you” page
Two-step checkouts — Your shoppers are directed to the order confirmation page after they click on the “Order now” button
Coupons — Automatically show your shoppers a coupon after they make a purchase
Pop-ups — Engage with your shoppers by displaying a promo code when they abandon the checkout process
Stock alerts — Notify your shoppers when there’s a change in price or any condition regarding the product they’re interested in
Integration — Connect your Builderall store with other ecommerce platforms like Shopify
Builderall’s Super Checkouts
Unlike Kartra, with Builderall you can set an auction through Super Checkouts and sell physical products.
With this feature, your potential customers can bid on your product for free and therefore get a special price.
Builderall offers a lot more features for ecommerce than Kartra.
Also, with Kartra’s cheapest plan you can only sell 20 products, which is a ridiculously small number.
So, when it comes to ecommerce, Builderall wins.
3.3. Website Builder
81% of shoppers do online research before making a purchase.
If you don’t own a website or if it’s outdated, you’re basically taking yourself out of business — having a website is a must for online marketing.
Both Kartra and Builderall have all the features you need to build your website from scratch, so you can establish your online presence and improve your sales.
3.3.1. Kartra’s website builder
Kartra’s drag-and-drop editor is really compelling when it comes to optimizing website pages.
It enables you to create websites without manual coding, and there are several appealing templates to help you get started:
Some of Kartra’s website templates
When it comes to Kartra’s drag-and-drop page builder, you’ll find a large library of aesthetic templates.
The templates are grouped as follows:
Squeeze pages
“Thank you” pages
Product launch pages
Product review pages
Video sales pages
Homepages
And more.
Since mobile devices account for 54.4% of website traffic worldwide, another great thing about Kartra pages is that they’re 100% mobile optimized.
3.3.2. Builderall’s website builder
Builderall’s Responsive builder
Builderall’s Cheetah Website Builder also uses a professional, drag-and-drop user interface that helps you create websites and online stores easily and without coding.
In fact, Builderall offers 3 different kinds of site builder tools:
The Responsive builder — Automatically adjust your website depending on the device it’s viewed on
The Pixel Perfect builder — You can build a website that’s compatible with all devices
The Mobile-First builder — Perfect if you just want to create a mobile-friendly site
The Pixel Perfect Builder is more time-consuming, so you'll have to work a lot harder to create and maintain your website.
Here are some of the website templates Builderall offers:
Some of Builderall’s templates
With Builderall’s page builder you can easily create landing pages, home pages, or any other page type with over 400 different templates covering various niche products, industries, and businesses.
In the field of website builders, Builderall wins because of their various template options and the adaptive page builder.
3.4. Affiliate program
Affiliate marketing is a trending online marketing strategy that is currently generating over 16% of all online orders.
Both Kartra and Builderall offer affiliate programs, but they don’t satisfy the same needs.
The Kartra affiliate program lets you manage your own affiliate marketing in order for your business to scale.
The Builderall affiliate program lets you earn extra money by promoting Builderall, but you can’t scale your business with your own affiliate program like you can with Kartra.
3.4.1. Kartra’s affiliate program
Kartra’s training on how to use their affiliate management tools
With the Kartra affiliate program, you get a lot of different options to manage, pay, and communicate with your affiliates.
Some of the best features on offer with Kartra, include:
Custom affiliate landing pages — Create multiple landing pages and affiliate links to redirect your affiliate traffic to different landing offers
Custom affiliate portals — Kartra Pages has several awesome affiliate sign-up page templates
Multiple commission tiers — You can set up more affiliate layers with individual commission structures (standard affiliates, VIP affiliates, etc.)
Joint venture brokers — Let them recruit affiliates for you and earn second-tier commissions every time their affiliate base scores a sale
Comprehensive affiliate profiling — You can learn everything about your affiliates like their personal details, promotional links, analytics, etc.
Affiliates analytics — Control and track everything related to your affiliate programs (affiliate sales vs. total sales, affiliate performances, earning per click, etc.)
Kartra’s affiliates analytics
3.4.2. Builderall’s affiliate program
Builderall offers two different affiliate programs:
Builderall Customer/Affiliate — After subscribing to any plan, you can become a Builderall affiliate
Builderall Solo Affiliate — You can become an affiliate marketer for free, even if you’re not a Builderall customer
Builderall’s affiliate program options
Still, Builderall doesn’t offer software to run your own affiliate program where you can manage affiliates for your online business.
With 90% of merchants thinking of affiliate marketing as an essential part of their marketing efforts, not having affiliate marketing management is one of Builderall’s main weaknesses.
If you want to have a successful online business, you’ll need a digital marketing platform that can do both — make you an affiliate and provide you with tools to manage your own affiliate program.
In the area of affiliate marketing, there’s a clear winner — Kartra offers more advanced affiliate management options.
3.5. Email marketing
Email marketing brings you leads that you can convert into buyers.
And thanks to email marketing automation, 80% of companies saw an increase in leads, while 77% of them had an increase in conversion rate.
Both Builderall and Kartra offer email automation — software that helps you to:
Generate and nurture leads
Personalize your emails and offers
Improve efficiency
But which one does it better?
3.5.1. Kartra’s email marketing
If your recipients get a personalized email that’s sent at the right time, they’re more likely to engage.
You’ve probably realized that Kartra offers a wide assortment of appealing and customizable templates — the same goes for their email templates.
These are some of Kartra’s powerful email features:
Behavior-based automation — Set automated rules to send emails based on your recipient's behavior
Intelligent split testing — Split test email content and subject lines, and switch to the version that converts the most
Tags, lists, and sequences — Use tags, lists, and sequences to manage all your leads
Personalized messages with custom tags — Send emails that contain personal details like your recipient’s name or date of engagement to make them feel more valued
When it comes to behavior-based automation, Kartra offers some handy triggers that can help scale your email marketing.
For example, you can automatically send the appropriate email, or have a specific action take place when:
A lead visits your landing page
A lead watches your video or some amount of it
Your customers request a refund
Your customer becomes an active affiliate
Kartra’s newsletter templates
Kartra’s analysis tools for email marketing are also impressive and provide you with comprehensive data to help improve your email campaigns.
Some of the data you’ll find on the analytic dashboard include:
Lead engagement levels
Open rate and click-throughs
Sales conversion rate
When to send your emails
Revenue ratios
3.5.2. Builderall’s email marketing
Builderall provides an email marketing program known as MailingBoss Autoresponder.
Builderall's MailingBoss Autoresponder
With Builderall you can also use pre-designed elements and attractive templates for your emails.
MailingBoss offers you:
Unlimited email campaigns — Send an unlimited number of emails to an unlimited number of prospects and leads
Tagging and segmentation — Make sub-groups of your recipients based on their behavior and preferences
Broadcast emails — Send announcement emails and schedule when your emails should be sent to different segments of your list
Building automated sequences — Schedule and send sequences of different types of emails
Conditional automation — Your recipients will get an automated email (trigger email) as a reaction to their specific action
When it comes to triggers, MailingBoss only offers the basics:
Link click/Did not click
Campaign open/Did not open
User subscribed/User unsubscribed
On one hand, Builderall’s MailingBoss lets you send unlimited emails to unlimited leads, but it offers less advanced triggers compared to Kartra.
On the other hand, Kartra's Platinum plan is limited to just 50,000 leads.
Let’s call it a tie here.
4. Pricing
When choosing these two platforms, the main things to consider are the different pricing plans.
Even if you think that some features are awesome, they may prove too pricey for your budget.
Welcome to the final round of Builderall vs. Kartra — pricing plans!
4.1. Kartra’s pricing
Kartra’s pricing plans
Kartra has 4 different plans that can be billed monthly or annually (which saves you up to 25%).
Each comes with a 14-day trial for $1, as well as a 30-day money-back guarantee.
Their entry-level option is the Starter plan at $99/month (or $79/month annually).
With this plan, you get:
Up to 2,500 leads
1 custom domain
15,000 emails/month
50GB bandwidth
Host 100 pages, and 50 videos
Sell up to 20 products
Build 2 membership sites
Add 1 additional team member
Connect 1 helpdesk
Next is the Silver plan for $199/month (or $149/month annually).
With this plan, you’ll get:
Up to 12,500 leads
3 custom domains
Kartra Agency (more on this later)
Plus, you’ll get unlimited:
Pages, bandwidth, emails, videos, and products
Membership sites, team members, and helpdesk features
The Gold plan for $299/month ($229/month annually) offers everything included in the Silver plan, as well as:
Up to 25,000 leads
5 custom domains
The Platinum plan costs $499/month ($379/month annually) and it offers everything included in the Gold plan.
With the Platinum plan, you’ll also get the maximum number of leads — up to 50,000, with 10 custom domains.
4.2. Builderall’s pricing
Builderall’s pricing plans
Builderall also has 4 different pricing plans — their first paid option is the Cheetah plan, and it costs $14.90/month.
These are the available features:
1 domain, and 3 subdomains
Up to 2,000 subscribers
2GB disk space
Cheetah Website Builder
Drag-and-drop email marketing automation
Responsive email builder
Blogging apps
Super Checkouts
Full SEO on-page optimization
Order bumps, upsells, and downsells
A/B split testing
And more.
The Marketer plan costs $69.90/month, and it includes everything in the Cheetah plan, plus:
3 domains
5 subdomains
Unlimited subscribers
5GB disk space
The Premium plan costs $79.90/month, and it includes:
15 domains
Unlimited subdomains and subscribers
10GB disk space
All tools and templates
The Funnel Club costs the same as the Premium plan, but with an initial payment of $199. It includes everything in the Premium plan, plus all of the funnels available on the platform.
Builderall offers no free option or free trial at the time of writing this post.
However, Builderall’s pricing is a lot more affordable than Kartra’s pricing.
In fact, with $79 in your pocket, you can subscribe to Builderall's most expensive plan, but you won't have enough for Kartra's cheapest plan.
The calculation is clear — Builderall’s pricing wins.
5. Extra features in Builderall and Kartra
Both Kartra and Builderall offer some extra features that can put you ahead of the game.
Let’s see who does it better.
Kartra’s extra features that you can’t find in Builderall are:
Kartra agency
You can manage your clients' accounts from one centralized console and follow all the metrics for every account.
Behavioral adaptive marketing
You can adapt your page content dynamically to each particular visitor, based on their behavior.
Builderall offers triggers based on visitors' behavior, but they’re pretty limited when compared to the ones you find in Kartra.
Now, these are some of Builderall’s extra features you won’t get with Kartra:
Animation, photo, and video editor
Even though you can put your video anywhere on your page with both platforms, Builderall has a built-in photo and video editor, so you won’t have to use Adobe or any other editor tool.
Social media automation
Here you can manage your marketing campaigns, posts, and ads on social media with Builderall’s social auto-post and Instagram automation.
Webinars
With Builderall’s streaming tool, your visitors can now watch your videos directly on Facebook and Youtube.
With webinars, you can easily grow and interact with your audience.
6. Kartra or Builderall: A quick comparison
A comparison chart comparing Kartra and Builderall
Online entrepreneurs that are just starting their digital marketing journey usually struggle with two problems:
1. Low budget
2. A steep learning curve
Builderall is an all-in-one digital marketing platform that’s perfect for those on a low budget, but there’s a learning curve, as expressed by some of Builderall’s customers.
Kartra is more user-friendly, and the more advanced features will help save beginners a lot of time.
But, Kartra comes at a price that can be hard to justify — especially for those just starting on their journey in online marketing.
Also, what you get in the Starter plan isn’t much if you’re looking to get a true all-in-one platform.
But what if there’s a platform that covers both of the problems you’re probably facing?
7. Systeme.io — The best all-in-one online business alternative
systeme.io logo
Although Kartra and Builderall are strong contenders, with systeme.io's Free plan you'll get more features at the most affordable price — free forever!
Speaking of features, let’s see what systeme.io has to offer you.
7.1. Systeme.io’s features
systeme.io’s different tools
Systeme.io’s has all the tools you need to successfully run your online business:
Funnel builder — Create high-converting sales funnels with opt-in forms, sales pages, upsells, downsells, and thank you pages
Automation — Save time and automate your business with workflows and automation rules
Email marketing — Send unlimited emails, set up automated email sequences, and send tailored emails to a specific group, while also tracking in-depth marketing statistics
Website — Build your website with our drag-and-drop site builder and create landing pages by using our proven templates
Blog — Increase your incoming web traffic with your own blog, and publish unlimited blog posts
Courses —Without any experience, easily create, market, and sell your courses and have an unlimited number of students
Affiliate marketing — Run your own affiliate program and manage all your affiliates from a single dashboard
And many more!
Unlike Kartra and Builderall, with systeme.io you won’t be overwhelmed with various unnecessary features.
And the best thing? It doesn’t cost a fortune!
7.2. Systeme.io’s pricing
Systeme.io offers 4 pricing plans:
systeme.io’s 4 scalable pricing plans
Our Free plan, unlike the Kartra trial, is free forever and doesn’t require any payment details.
All of our plans include unlimited emails, blog posts, storage space, and students, as well as:
Stripe and PayPal integration, with no transaction fees
24/7 online support
Affiliate marketing support
Builderall does offer a lot more features for less money than Kartra, but systeme.io offers even more for free!
If you choose our Unlimited plan over Kartra to get access to all of those advanced features, you’ll still be saving hundreds of dollars!
8. Conclusion
In the battle of Kartra vs. Builderall, here’s our verdict.
If you want to save money and still get a decent platform with all the tools you need, Builderall would be a good option.
If you want to save time and confusion, Kartra’s most expensive plans could help.
However, if you want to have fewer headaches and save money while growing your business — choose systeme.io.
We have a Free plan with all the features you need to get your business going, and our Unlimited plan offers you unlimited features and contacts for only $97/month!
What are you waiting for? Sign up with systeme.io today!
Other posts about Kartra:
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© systeme.io. All rights reserved.