Builderall Review: Still Worth It In 2021?

Builderall logo

Builderall logo

If you run an online business, you’re probably aware of how many digital marketing tools, services, and plugins are available to help you build your brand and grow your sales.

To begin, you need web hosting, a sales funnel builder, and an email service provider at least.

Later on, you might want to consider bringing in affiliates and performing webinars to bring in more sales.

If you’re already running an online business, it’s likely that you currently switch between several marketing tools and services.

You’re also probably aware of how much of a costly, tedious, and technical nightmare it is to get all of these different tools and services to sync up.

That’s where Builderall comes in.

BuilderAll bills itself as an all-in-one digital marketing platform that promises to be the last marketing tool you’ll ever need, at a price point you’ll struggle to beat.

Pretty bold claim, right?

Although Builderall is a popular choice of software for budding entrepreneurs, it isn’t necessarily the best option in the market.

There are plenty of alternatives that may suit your business’ needs better.

So, if you’re looking for an in-depth and honest Builderall review, keep reading.

We’re going to thoroughly discuss Builderall’s top features, price plans, and so much more to help you find out whether this marketing platform is ideal for you.

Let’s get started!

1. Builderall: An overview

What exactly is Builderall? Let’s learn a bit more about it.

what is Builderall?

The Builderall platform was originally launched in 2011 by Brazilian entrepreneur Erick Salgado.

Builderall is an “all-inclusive” marketing platform — it’s a website builder, app builder, and digital marketing platform integrated into a single product.

Builderall is ideal for new marketers and entrepreneurs that have started a business venture or startup, as it helps them create, launch, and grow an online business.

Also, Builderall is a cloud-based system; you don’t need to install or download anything onto your laptop or computer.

All you need is an internet connection and an account on the official Builderall website.

2. Builderall top features

Staying true to its name, Builderall offers at least 30+ useful features — an incredible amount of marketing tools!

These tools are grouped under 5 main sections on the official Builderall website: the builders, email marketing, design section, traffic management, and social media engagement.

Let’s delve deeper into some of the top features that Builderall has to offer in 2021:

2.1. The builders

This section is where you can find all of the tools you need to build a website, landing page, sales funnel, mobile app, floating video, online course, and an online store.

The builders

Source: Adobe Stock

Essentially, this category is specifically used for creating materials needed for digital marketing and sales purposes.

This is our selection of the top 6 builder tools that Builderall offers:

2.1.1. Cheetah Website Builder

The Cheetah Website Builder is Builderall’s intuitive drag-and-drop builder feature for building websites, online stores, and sales funnels without the hassle of manual coding and designing.

That’s right, there’s absolutely no need for prior coding skills or knowledge!

Elements are positioned by dragging and dropping them anywhere on the canvas.

Individual elements can then be modified by pointing and clicking on them to bring up a control interface.

Website Builder

There’s also a reasonable level of styling and customization available, depending on the element.

Don’t worry if you’re not the most creative individual out there!

Builderall offers a wide selection of easily modifiable templates to choose from to get you started.

If you need a more complex and solid website, we suggest you look for a professional developer.

2.1.2. App creator

Builderall’s mobile app creator is another unique feature to help with brand optimization.

Just like the Cheetah Website Builder, this is a drag-and-drop builder that lets you design and edit mobile apps without the hassle of manual coding.

You can then publish your app and distribute it across different platforms at no cost.

Shopify website builder

Source: Buildfire

If you plan on monetizing your app, you can upload it to Google Play Store, Apple Store, or Amazon App Store.

With this tool, you'll be able to nurture a more profound and meaningful connection with your customers.

It’s definitely worth considering, especially because 88% of people’s mobile time is spent on apps.

Plus, unlike many other free app creators on the market, this tool is free from third-party ads. 

This will help you save a lot of time in building your app.

However, this tool hasn't been upgraded for a long time, so you might encounter some bugs when using it.

So, this probably isn’t the best app builder out there.

2.1.3. Canvas funnel builder

If you’re a budding marketer or entrepreneur with no experience in creating sales funnels, this feature can help you build one.

Canvas funnel builder

Source: Entrepreneur

Builderall’s newly added Canvas funnel builder allows you to build your own sales funnel from scratch.

Alternatively, Builderall offers various templates specifically for sales funnels designed to drive conversion.

These templates have a lot of different features to play around with, such as integrations and checkout options, including two and three-step checkouts.

All you have to do is choose your desired sales funnel template and tweak it to how you want it!

This tool also allows you to add, connect, reconnect, and rearrange pages.

If you feel like the designs are slightly off, you can redesign them whenever necessary.

But there aren’t any sales funnel templates that fit the app creator.

This seems like a bit of a backwards decision in a world that is increasingly mobile-first.

2.1.4. E-Commerce

The online store builder is Builderall’s newly added feature that allows users to create and design their own online shop.

Simply pop your products into the Builderall Marketplace, and then choose your payment and delivery options for your products.

You’ll also have access to useful and fun e-Commerce features including coupons, pop-ups, a more streamlined checkout process, and plenty more.

This wide variety of options helps you build the desired look as well as increase the functionality of your online store.

This feature is a partnership between Builderall and the open-source cart platform, Magento.

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The best part is that you can get it at a low price, together with other handy digital marketing tools.

This means that, whether or not you use and monetize it, you will lose nothing as it's almost a “freebie”.

You can also set up an affiliate program, so your influencers can sell your products for you.

Or you can use Builderall to create an affiliate website yourself where you can promote and sell other people’s products, earning a commission from it.

This is a great idea if you want to generate sales but don’t want to deal with sales. It’s also worth mentioning the Builderall business affiliate program.

Once you’ve signed up to the Builderall Business plan, you can promote Builderall as a marketing tool, earning money from any sales you close.

Builderall also conveniently integrates a variety of other platforms and tools for an easy, streamlined experience.

These include PayPal, Stripe, Shopify, and plenty more!

2.1.5. Webinar

Builderall’s webinar feature is an interactive tool that allows you to stream live videos, share your screen, and record an engaging and high-quality webinar.

Builderall recently improved this feature and added a function called “streaming tool.”

The streaming tool allows users to play the video directly and simultaneously on Facebook and YouTube.

This is possible because of Builderall’s use of real-time messaging protocol.



This nifty feature also allows you to schedule webinar start times, enable chats, provide security for private webinars, monitor statistics, and integrate with MailingBoss (we’ll discuss this in a bit).

But do you actually need this feature?

Well, we think it’s worth your time!

Here’s why:

As a result of the Covid-19 pandemic, we now frequently hear about “online workshops”, “live classes”, and “virtual training”, all of which are alternative terms for webinars.

Webinars are becoming a rather common avenue for entrepreneurs and industry leaders to connect and build meaningful relationships with their audience.

Webinars enable invaluable engagement with your target market through sharing knowledge and ideas, which in return earn their trust.

In fact, webinars have a conversion rate of about 67.05%, and a single webinar could get you over 1,000 leads.

2.1.6. WordPress installation

The ready-to-go WordPress installation tool is a newly added feature that enables users to use Builderall and, at the same time, reap the benefits of WordPress.

WordPress installation

This feature is SEO-oriented, has a vast collection of responsive templates, and comes with essential plugins.

It is also built specifically for those who are already using WordPress as their domain hosting.

This feature helps those using WordPress to save time, as they don’t need to rebuild their sites again via Builderall.

It is a win-win offer and a clever inclusion because you can make the most of both website makers.

2.2. Email marketing

2.2.1. MailingBoss Autoresponder

Builderall provides an email marketing program called MailingBoss Autoresponder.

This feature allows you to create emailing marketing campaigns.

This is essentially an email system where users can send emails and respond, accordingly.

MailingBoss Autoresponder

You can use pre-designed elements and templates to help you quickly build an effective and attractive email marketing campaign.

This makes creating a new campaign super easy, even for those who have never done it before.

Also, unlike many other similar platforms on the market, MailingBoss has no limits to email campaigns.

This means that you can send an unlimited number of emails to an unlimited number of recipients.

One of MailingBoss’s many impressive features is its “list segmentation” option, which helps users to group their audiences according to their behavior and preferences.

You can then target your campaigns at your audience segments through customized emails for improved conversion rates.

The MailingBoss Autoresponder feature has been updated to look neater and more organized.

However, it isn’t the best email marketing solution on the market, and the format can be a little difficult to get used to.

This is especially true when compared to popular email marketing services out there such as MailChimp, SendInBlue, and GetResponse.

Sadly, MailingBoss just doesn’t measure up.

2.3. Design section

The design section contains the tools you need to create and design visual materials

It consists of more than 5 features, all of which are handy if content marketing is one of your top priorities.


This is our selection of the top 2 design tools that Builderall offers:

2.3.1. Mockup studio

This feature, also called the design studio, can help you create and design different materials such as Facebook posts, website videos, eBook covers, product information, and catalogs.

Shopify analytics

Source: Dribbble

You can also add and optimize videos or images for display on specific devices, such as a mobile device screen, a picture frame, a TV screen, or any other type of space.

Finally, you can opt to use a template from the Builderall library to get your creative juices flowing.

Although this is quite a useful tool, it seems to be a work in progress as it contains random stock photos and not much else.

2.3.2. Animated videos

This feature helps you create fully animated videos by adding animations, text, sound, and many other exciting and eye-catching effects.

The library of this feature offers tons of backgrounds, animated characters, and sound effects to add to your videos so that you can jazz them up.

Animated videos

You can even include a video you’ve already created and can add these features to it before exporting or embedding the video onto your website.

Or you can download the finished product to your hard drive and use it how you wish.

For example, you can upload it to YouTube, Facebook, and other platforms.

There’s also atext-to-speech feature that lets you type in text and the program reads the text out for you in a variety of voice types — fun!

But this does need some updating, and the voices are quite humorous. So if humor isn’t your audience’s cup of tea, be wary!

Unfortunately, the animated video feature is only available for the premium package (we’ll cover this in a bit).

But there are better and more modern animation creator apps out there, so we don’t recommend paying for this as a standalone tool.

Also, this feature can be a bit overwhelming for beginners, especially for those who aren’t very tech-savvy.

2.4. Traffic management

This section is made up of only two elements: the on-page SEO report and the click map.

These features are built solely to help users leverage their web presence and marketing techniques.

 Traffic management

Source: Librt

2.4.1. On-page SEO report

Builderall’s on-page SEO tool assesses every part of your website’s search engine optimization, offering you a score and giving you advice on how to improve it.

All you need to do is enter a keyword you want to rank along with your website address.

The tool will then instantly deliver all the information you need to optimize your website based on your chosen keyword.

This, in turn, improves your brand visibility in search engines.

On-page SEO report

If you use Builderall’s templates, the job of SEO becomes a whole lot easier for you because all Builderall templates are fully optimized for search engines.

The best part about this feature is that you can create a report of not only your Builderall pages but of any URLs.

Our sneaky tip: Create a report of your competitors to gain real insight into what you’re up against!

The only downside of this feature is that it doesn’t save any information for you to keep as a reference.

This can be quite annoying and tedious because, every time you want to check a page, you need to go through the same process of inserting the URL and keyword, even if you want to check one small thing.

So we definitely think that there are better SEO tools out there.

2.4.2. Click map

A unique feature that Builderall offers that many other marketing platforms don’t is the click map feature. 

This is called heat mapping.

Click map


This feature works with Google Analytics so that you can monitor and track how your audience engages with your website.

Essentially, its purpose is to help you know what links, pages, images, or videos people click and open.

That way, you gain a better understanding of browser behavior, how people navigate your website, and what content they typically consume.

In turn, you become aware of what kind of materials and topics to share with them, as well as which pages need optimization for higher conversion rates.

For example, you can place a call-to-action button in a space that draws more audience attention.

While the click map feature sounds fantastic, it doesn’t always work and sometimes comes up as an error.


2.5. Social media engagement

Believe it or not, Builderall has also added a section packed with handy apps to use in your social media engagement.

Social media engagement

Here are 4 social engagement tools that Builderall offers to help you build and engage with an audience on social media:

2.5.1. Customer relationship management

The customer relationship management feature acts as a storage system for all your customers' data.

Customer relationship management

Source: Salesforce

Whether it’s their contact details or sales activity, you can track and record everything using this feature.

This will also help you segment your audience and personalize your campaign messages more effectively!

2.5.2. Facebook chatbot

This feature will help you stay updated with your Facebook audience.


It allows you to create and automate entire conversations whenever an audience member comments on your Facebook posts.

Facebook chatbot

Source: WordStream

This helps convert audience members into paying customers.

With this feature, you can leverage Facebook Messenger and email marketing to do everything such as taking bookings, nurturing leads, selling products, and much more.

Quite nifty!

2.5.3. Social proof

Have you noticed the pop-ups in online stores saying “Stacey just bought this product”?

If yes, then you are already familiar with what this feature does.

Social proof

This feature enables you to add social proof to your checkout pages, sharing information on recent customers who have made a purchase.

This will help you build trust with potential customers, resulting in improved conversions.

2.5.4. Sitebot

Just like the Facebook chatbot, the Sitebot feature allows you to create an interactive chatbot to add to your website.


What’s impressive is that you can tailor the automated messages and the conversation that potential customers will have with this bot.

Also, it’s a drag-and-drop app feature, making it pretty straightforward to use.

3. Builderall pricing plans

Now onto the most important part: how much do these features cost?

When deciding on a plan, we strongly suggest checking to make sure that it includes all the features you’re interested in.

suggest checking

Source: Giphy

There are various payment options available to choose from, including using a VISA card.

Ready to hear about the plans offered in 2021?

Let’s dive in.

3.1. Trial

For $1, you can test out the entire Builderall platform for 30 days.

That’s right, the entire platform!

The trial plan allows you to test out all the tools and features that Builderall has to offer.

This temporary unlimited access gives you the opportunity to make an informed decision of what tools and features you need and, ultimately, which plan to purchase.

When the trial is over, you’ll automatically be billed $69.90 monthly for their Premium Plan.

But of course, this can be canceled at any time.

3.2. Premium

As mentioned, this plan is available for $69.90 a month.

This plan is the cheapest option that Builderall currently offers outside of its affiliate network.

But what makes it premium?

You’ll get access to 38 features, some of which include:

  • A Webinar builder
  • Facebook and YouTube streaming tools
  • Cheetahdrag-and-drop
  • An E-learning builder

It also gives you access tosome of the platform’s newer features.

Apart from that, you’re entitled to 15 domains, unlimited subdomains, unlimited subscribers, and disk space of 10 GB.

We think that this plan is best for mid-size to big companies and definitely worth a try!

3.3. Builder

For $29.90 a month, the Builder plan comes with 25 features, some of which include:

  • Cheetah website builder
  • Builderall booking and calendar app
  • MailingBoss
  • Browser notifications
  • Blog tool
  • Chat building tool
  • Over a hundred video tutorials and a large knowledge base
  • Chat and ticket support
  • SSL certificate
  • E-Commerce checkout

Aside from this, you’ll receive 1 domain and 5 subdomains.

You’ll also be entitled to 5000 subscribers and disk space of 5GB.

This plan offers low-cost marketing tools that are ideal for new marketers on a tight budget.

It’s currently only available by getting in touch with an affiliate of the platform, which is one of the reasons why their affiliate program is so lucrative.

3.4. Funnel Club

The Funnel Club plan normally costs $99.90 per month.

However, Builderall offers a deal where you can choose to pay a one-time fee of $199, reducing the monthly fee to $69.90.

This is great because you pay a fee equivalent to what the premium plan offers, but you get access to all of Builderall’s tools and features.

Some of these features include:

  • Over 30 Messenger chatbot funnels
  • More than 50 niche funnels for capturing leads and selling
  • Over 20 niche funnels for building lists including a lead magnet
  • More than 10 premium funnels
  • Over 300 quick-edit strategic Cheetah funnels
  • Automatic affiliate approval
  • New niche funnels added weekly
  • New strategic Cheetah themes added weekly

Sounds like a bargain to us!

4. Builderall pros and cons

Based on our discussion so far, here’s our analysis of Builderall’s pros and cons that are worth considering:

Builderall pros and cons

Source: Line.17QQ

4.1. Pros

  • It comes with over 30 integrated tools, saving you plenty of time and money from buying tons of separate tools.
  • It offers a $1 trial with unlimited access to all features.
  • It's actively updated with improvements, new tools, and nifty features.
  • It includes a lucrative affiliate program.
  • It has great connections to other external websites and apps.
  • You can synchronize it with other online marketing tools easily, which is useful if you want to keep using some of your other software.
  • There are various support options, including: onboarding, a support team, a Facebook group and a Youtube channel.
  • The web hosting fee is inclusive in every plan.

4.2. Cons

  • The sheer amount of tools available can be overwhelming, especially to entry-level entrepreneurs or someone who isn’t tech-savvy.
  • The overall interface of the platform could look more professional.
  • It can be difficult to navigate and will certainly test your perseverance if you’re a beginner.
  • Sometimes features don’t work as intended, which can be a bit frustrating.
  • The Funnel Club plan can be quite expensive if you’re just starting out and on a tight budget.
  • The support team can take long to come through and provide you solutions for what you need.

4.3. Final verdict

Considering the features and functionality of the platform, Builderall is a great tool that’s worth the cost.

It conveniently comes with pretty much all of the features you need to build a successful online business.

Shopify Secure

While it’s impressive that Builderall offers so many important marketing tools built into one platform, we think that Builderall has tried too hard with its extensive offering.

It’s easy to imagine that people become overwhelmed with the range of options available.

Especially for those fresh to marketing and entrepreneurship!

Also, some of the features, like the click map, don’t work so well.

It would have been better for Builderall to go for quality over quantity, putting more focus into fewer tools rather than offering lots of features that are half-baked.

Considering that the web hosting fee is inclusive, we think that Builderall offers value for money.

Plus, the platform is actually a lot more affordable than many other popular alternatives on the market, such as Clickfunnels and Leadpages.

Still not sure whether Builderall is the right digital marketing platform for you?

We recommend as an alternative to Builderall.

5. An alternative to Builderall

Just like Builderall, is an all-in-one integrated marketing platform designed for starting or maintaining a successful online business.

New marketers can comfortably use this intuitive platform, knowing that it was carefully designed by experts with lots of experience in building websites and designing successful marketing campaigns. logo logo

This makes super simple to use — zero technical knowledge or marketing experience is required.

Running an online business couldn’t get easier!

So, what exactly can you do with

Amongst many other things, users can:

  • Design entire sales funnels
  • Create email lists
  • Send out an unlimited amount of emails
  • Launch a blog space
  • Create membership sites
  • Automate their online business
  • Operate affiliate programs

And how much does cost?

There are 4 plans available that work just as well as Builderall but offer more flexibility.

Here are our available plans:

5.1. Free plan

That’s right, offers a plan that’s completely free of charge!

This plan offers you access to:

  • 1,000 contacts
  • Unlimited emails3 sales funnel
  • 10 sales funnel steps
  • Unlimited file storage space

And so much more!

This plan is perfect for budding marketers and entrepreneurs who have little to no prior knowledge or experience.

You get to test out and familiarise yourself vital features and tools — at absolutely no cost!

Sounds like the bargain of a lifetime to us!

5.2. Startup plan

For just $27 per month, offers you access to:

  • 5000 email subscribers
  • Unlimited emails sent
  • Unlimited funnels 3 membership sites
  • Unlimited file storage space
  • Unlimited members
  • Marketing automation
  • Run your affiliate program
  • Support answer under 24h

This plan works well for brand new businesses or small companies with a mailing list under 5,000.

5.3. Webinar plan

This package is ideal for medium-sized businesses, offering a larger email list to contact.

For $47 a month, you can get:

  • 10000 email subscribers
  • Unlimited emails sent
  • Unlimited funnels 5 membership sites
  • 2 custom domains
  • Unlimited file storage space
  • Unlimited members
  • Marketing automation
  • Run your affiliate program
  • Support answer under 24h
  • 3 webinars coupon codes
  • A/B tests

5.4. Enterprise plan

For $97 a month, the enterprise package offers an email list of up to whopping 15,000 subscribers, as well as:

  • 15000 email subscribers
  • Unlimited emails sent
  • Unlimited funnels
  • Unlimited membership sites
  • 5 custom domains
  • Unlimited file storage space
  • Unlimited members
  • Marketing automation
  • Run your affiliate program
  • Support answer under 24h
  • Unlimited webinars coupon codes
  • A/B tests
  • 1 hour 1-on-1 coaching session

This package is perfect for more established businesses, offering the necessary features and functionalities for a successful online business.

6. Conclusion

We hope you found our in-depth and brutally honest Builderall review to be worth your while.

We also hope that you found our outline of to be helpful!

Still not sure which platform to go with? 

Check out our extremely detailed comparison between Builderall and!

These articles may also be of interest to you:  

-      Top 10 Best Landing Pages Examples in 2021

-      The $100 Startup Summary: Say Goodbye to you 9-5!

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