Launch Your Online Business in Just 7 Days
An all-in-one tool is the best asset you could have for your online business.
With 93% of all online interactions starting on a search engine, getting yourself to the top ranks using an all-in-one tool is an absolute no-brainer.
Both ClickFunnels and Kartra are great online marketing tools, but there can only be one winner.
In this post, we’ll compare all their features and pricing, as well as mention some alternative platforms, to help you decide which tool is best to run your entire business.
Let’s dive in!
Before we get started, let’s go through a quick rundown of each of these platforms.
Kartra is a really simple, although powerful all-in-one marketing platform.
Its core features include:
ClickFunnels currently has a 4.6/5 rating on Capterra.
Their customers emphasize the benefits of sales funnel templates, shortlisting them as the “Top Performer” for 2021. However, their features are a little clunky.
Let’s look at the pros and cons of ClickFunnels as mentioned by their customers:
Kartra’s page builder
Kartra’s page builder isn’t only sleek and easy to use, but it also comes with a truckload of features to get your web pages and sales funnels up in minutes.
Kartra’s page builder includes:
Kartra allows you to publish any pre-existing domains you might have, as well as create entirely new web pages using their web form creator.
Anything you create can also be optimized for any device (something ClickFunnels should consider).
All in all, Kartra has a great page builder!
ClickFunnels’ page builder is very similar to Kartra’s, but it doesn’t have as many customization options.
With their drag-and-drop editor, you’ll also get:
An example of ClickFunnels’ building block feature
With ClickFunnels you can also customize the color and padding of your page content, as well as make any additional custom changes using existing HTML code.
ClickFunnels focuses on utility, but its editor is simple to use and has all the elements you need to get started.
In practice, sales funnels are sales pages combined with email marketing automation.
Ultimately, you should have a cohesive funnel that nurtures your leads and customers and provides them with a seamless experience.
For an in-depth look into sales funnels, you can read our article on building high-converting sales funnels right here.
An example of a Kartra sales funnel
Kartra’s sales funnel builder includes:
Kartra’s sales funnels are a part of a highly integrated ecosystem.
You can convert customers on auto-pilot with conditional automation powered by effective pages and smooth email marketing sequences.
Kartra’s funnel templates are also a great feature.
Because everything is already done for you, you just have to select the one you like, customize it to fit your brand, and you’re good to go.
An example of a ClickFunnels funnel
One of ClickFunnels’ main focal points are funnel building, and as such, their sales funnels software includes:
ClickFunnels offers the same CSS customization features as their web page builder.
You can also sell your own physical and digital products through their funnels without using 3rd party integrations.
Since all-in-one tools aim to completely replace standard email marketing tools, they have to have plenty of email marketing tricks up their sleeve for users to love.
Kartra’s email platform
Kartra’s email marketing system is fueled by behavior-based automation.
Your leads and customers will receive different email sequences depending on the actions they take on your website.
They’ll also receive timed emails that’ll land in their inboxes at the times they’re most likely to open them.
Kartra also offers:
With email sequences, you can automatically start nurturing your leads with specific content that’ll turn them into customers.
You can also use a different sequence type to reengage with people who have already bought from you.
ClickFunnels' Email Messenger dashboard
ClickFunnels’ email marketing automation is called Follow-up Funnels, and they’re similar to Kartra’s email sequences.
For example, once a lead subscribes to your mailing list, you can start a lead nurturing sequence.
You can segment your mailing list according to their behavior and interests, create different sequences for different types of audiences, and more.
All in all, ClickFunnels’ email marketing features are enough to get you started.
However, they have limited trigger and behavior options, giving Kartra the upper hand.
Now that we’ve covered the main features, let’s talk about add-ons and extra features that can be used to improve your online business.
Both Kartra and ClickFunnels offer affiliate marketing.
Instead of paying for ads, you can onboard affiliates and pay them a commission only after they’ve successfully sold your product.
Kartra’s affiliate dashboard
In addition to the basics such as setting up and managing the program, Kartra offers other affiliate marketing benefits:
ClickFunnels’ Backpack affiliate program
ClickFunnels’ affiliate program offers:
If you’re interested in becoming a ClickFunnels affiliate yourself, read our article here to help you get all the details.
Kartra’s Agency dashboard
With Kartra Agency, you can manage your clients’ websites or give them secure access to co-manage their accounts.
You can also:
This is a very important feature for online businesses that manage several large clients.
Unfortunately, ClickFunnels doesn’t offer agency accounts.
Both Kartra and ClickFunnels have some powerful features to get your online business off the ground, but if the price is too high, it might not seem worth it.
Let’s examine their price tags to determine which platform will come out on top.
Kartra's pricing plans
Kartra has 4 plans that can be billed monthly or yearly; the latter saves you 25%:
Kartra has a 14-day trial, but it’ll cost you $1. If you are, however, unsatisfied with the platform, Kartra offers a 30-day money-back guarantee.
Unfortunately, the Kartra Agency is also only available from the Silver plan upwards.
ClickFunnels’ pricing plans
ClickFunnels offers 3 plans, consisting of the Basic plan ($97/month), the Platinum plan ($297/month), and the TwoCommaClubX plan ($2,497/month).
Unfortunately, the TwoCommaClubX is invite-only, and you need to have proof that you’ve made at least $1 million using ClickFunnels.
The Basic plan includes:
Follow-up funnels (email marketing automation), peer review Hackathons, and unlimited funnels and pages are only available on the Platinum plan.
ClickFunnels does offer a free 14-day trial, but it requires your credit card details.
We recommend choosing Kartra, even if it’s a little more expensive.
Although similar, Kartra offers some finer features that businesses looking for all-in-one software could use (such as better email marketing capabilities, device optimization, and the Agency feature).
Even though ClickFunnels tries, it’s easy to see that they still focus heavily on their roots — being a sales funnel builder.
Both Kartra and ClickFunnels could improve on their support teams and page loading speeds.
ClickFunnels still falls short because of their difficult payment integrations and lack of additional features that Kartra has.
If you’re not sold on Kartra or ClickFunnels, then check out...
systeme.io’s pricing plans
Our Free plan is free forever, requires no card details to get started, is available for up to 2,000 contacts, and includes:
Our paid plans start from $27/month and can be billed either monthly or yearly, with the latter saving you 30%.
All of our plans come with unlimited emails, blog posts, storage space, and membership site members.
All of our plans also include:
With systeme.io, you can run your entire business without a hitch!
Builderall and Kajabi are also great alternatives to Kartra and ClickFunnels if you’re looking for something . . . specific.
Not sure what we mean?
There’s no way around it: Builderall is 100% focused on tech and utility.
Builderall’s features include:
It’s definitely one of the most advanced tools out there, but it can get overwhelming for beginners.
Builderall has a 14-day free trial, and you can pay $1 to experience the whole platform for 30 days.
When the trial is over, you’ll automatically be billed $69.90 monthly for their Premium plan.
Their paid plans normally start at $14.90/month.
For more information on Builderall, read our article here.
Kajabi is a great choice if you plan on selling courses or creating a membership site.
Kajabi’s features include:
Kajabi has 3 plans, starting from $149/month. If you choose to pay annually, you’ll save 20%.
They also have a 14-day free trial, but it requires your credit card details.
For an in-depth look into Kajabi, read our article here.
If you’re looking for software that focuses mainly on email marketing, then ConvertKit and Mailchimp are good alternatives.
ConvertKit aims to help online creators reach success with their businesses. They have some great email marketing features that include:
They have a Free plan available for up to 1,000 subscribers and their pricing starts at $149/month. If you opt to pay yearly, you’ll get 2 months free.
Although they can be considered an all-in-one platform now, Mailchimp was one of the first email marketing tools on the market back in 2001.
In terms of email marketing, they now specialize in creating, sending, and tracking email campaigns.
Some of their email marketing features include:
Mailchimp has a Free plan available for up to 2,000 contacts, and the paid plans start at $9,99/month for 500 contacts — be aware that this can add up quickly.
If you’d like to see how we compared ConvertKit and Mailchimp, click here.
We know there are plenty of options to choose from, so we’ll make it easy for you.
Between Kartra and ClickFunnels — we recommend Kartra for its additional features and stronger email capabilities, even if it’s a little pricier.
However, for the best all-in-one solution — we recommend systeme.io.
Our forever Free plan will get you miles ahead of the short trials offered by both ClickFunnels, Kartra, and the other tools mentioned.
Not to mention our affordable prices for the features offered (our most expensive plan is only $97/month and offers you unlimited everything).
Once you’re ready to get your online business off the ground, or you plan on switching to the smarter alternative, click here!
Other comparison posts:
Download the book
Get this free guide
The New System to Launch
an Online Business
What you'll learn:
We HATE spam. Your email address is 100% secure
Systeme.io is a simple, affordable, and intuitive all-in-one business building tool for anyone who is looking to grow their online business
© systeme.io. All rights reserved.
© systeme.io. All rights reserved.