Kartra vs Systeme.io: Which One is Better for Your Business?

Launch Your Online Business in Just 7 Days

Nowadays, there’s the beauty of all-in-one marketing tools — the challenge is finding the best one for your online business.

Both Kartra and systeme.io let you launch and market your online business by using a fully integrated platform.

It’s certainly no easy task deciding which is better for your business, so we’ll make the decision between these two powerful platforms easier for you.

In this post, we’ll explore Kartra and systeme.io’s features and pricing, and we’ll give you a quick comparison of the most notable differences.

Let’s dive right in.

1. Kartra vs systeme.io: A quick comparison

A comparison chart comparing systeme.io and Kartra

A comparison chart comparing systeme.io and Kartra

2. Systeme.io overview

systeme.io logo

systeme.io logo

Systeme.io is an all-inclusive marketing platform that has everything you need to launch, grow, and scale your online business.

By having everything integrated seamlessly, you can easily manage your entire business from one screen.

Let’s take a closer look at what you’ll get with this true all-in-one business-building machine.

2.1. Systeme.io’s features

Systeme.io is packed with powerful features:

systeme.io’s toolbox of features

systeme.io’s toolbox of features

Let’s explore them in some more detail.

2.1.1. Sales funnels

With our sales funnel builder, you can build high-converting sales funnels, forms, and landing pages in just a few clicks.

With drag-and-drop functionality, our funnel builder is easy to use and even easier to understand. Simply:

Create a Funnel Steps

1. Sign up for your free systeme.io account:

Simply enter your name and email address, and you’re ready to go!

With our Freemium plan, you can build 3 sales funnels with 10 funnel steps without paying a cent.

2. Create a funnel depending on your goal:

Create a new funnel with systeme.io

Create a new funnel with systeme.io

3. Select ‘Create Step’, and choose the type of page you’re wanting to create from the drop-down menu:

Create a funnel step

Create a funnel step

You can choose from the opt-in pages listed in the image above, plus you can choose:

  • Pages for sales — Sales pages, order forms, ‘thank you’ pages, upsells, and downsells
  • Webinar pages Registration pages, ‘thank you’ pages, and broadcast pages
  • Misc pages — Info pages and ‘contact us’ pages

4. Choose from one of our many proven templates, or start from scratch:

Examples of some of systeme.io’s upsell templates

Examples of some of systeme.io’s upsell templates

5. Once you’ve chosen a template, all you need to do is click on the wand icon to customize the template to your heart’s content:

Edit your pages with the wand icon

Edit your pages with the wand icon

Customize your templates with drag-and-drop ease

Customize your templates with drag-and-drop ease

You can edit every element on the template — and you can remove elements or blocks and add your own in.

Simply drag an element from the left, drop it where you want it on your page, and get customizing!

You can also forget about recreating every element of your pages over and over again, simply save your blocks, and reuse them later!

6. Link your steps depending on where you want your buttons to take them to:

Decide where you want a button click to take users

Decide where you want a button click to take users

When a button on your page is clicked, you can decide where it’ll take the user. You can:

  • Have no redirection
  • Send them to a custom URL
  • Send them to the next step in your funnel

With our funnel builder, you can also:

  • Integrate your email list, payment system, and membership site
  • Automate your funnel steps, and trigger email sequences such as giving your students access to your course
  • Run A/B tests on your different pages to determine which ones perform best
  • Build deadline funnels
  • Integrate with PayPal and Stripe

Our powerful automation tools allow you to create more efficient processes to help save you time and energy.

Build funnels that’ll convert your visitors into paying customers while you sleep!

2.1.2. Sell your products and services online

With systeme.io you can sell with no limits.

You can become a drop shipper, or you can sell your own products or services and add coupons, upsells, and downsells to your checkout.

Whether it’s ebooks, courses, t-shirts, you name it — systeme.io is the only ecommerce platform you need.

Plus, with systeme.io there are no transaction fees, and we have all the marketing tools you need to sell even more!

2.1.3. Email marketing

Systeme.io has several email marketing tools to help you grow your email list and keep in touch with your leads and customers.

Your email marketing will also be fully integrated into your funnels and websites.

Here’s what you can do:

  • Send unlimited emails to your list
  • Create email marketing campaigns and newsletters with our templates and our simple drag-and-drop email editor
  • Manage and segment your contacts with tags to create targeted campaigns based on your customer’s journey
  • Our editor will automatically adapt your emails to make them compatible with mobile devices

You can also automate your marketing efforts with IF/THEN automation and workflows:

An example of a systeme.io workflow

An example of a systeme.io workflow

This allows you to automatically send the right messages, at the right times.

Systeme.io also lets you monitor the success of your marketing efforts with in-depth statistics:

systeme.io’s email statistics

systeme.io’s email statistics

The average email marketing tool costs $26/month, but you can do the above, plus much more, for free with systeme.io!

2.1.4. Website and blog builder

Building the website of your dreams couldn’t be easier (or cheaper) with a tool like systeme.io, even if you’re a newbie!

Plus, you can drive traffic to your website and build trust with your audience by adding a blog to the mix.

On our Free plan, you get 1 custom domain and 1 blog with no limit on the number of posts you can publish.

Start from scratch, or use one of our many templates — you’ll have your website up in under 10 minutes, no coding or design skills are needed!

With our drag-and-drop editor, all you need to do is tweak the template until you’re happy:

systeme.io’s drag-and-drop editor

systeme.io’s drag-and-drop editor

As with all of our features, your website will seamlessly integrate with your email list, payment system, and membership site.

2.1.5. Affiliate marketing

Affiliate marketing is a great way to increase traffic to your website and boost your profits with minimal effort (especially with systeme.io).

You can create your own affiliate program for free with our Free plan, and:

  • Manage your affiliate commissions and payouts all in one place
  • Send your affiliates their links in just a few clicks — everyone on your list automatically gets their affiliate ID
  • Track your affiliates easily and monitor their statistics on your affiliate dashboard
  • Integrate your email list, payment system, and membership sites

Paired with our email marketing tools, you’ll also be able to:

  • Keep your affiliates up to date
  • Inform them of any upcoming deals that they can promote
  • Offer your affiliates tips or marketing materials

You can also post your affiliate offers on our marketplace for thousands to see.

2.1.6. Membership sites and online courses

systeme.io’s course outline dashboard

systeme.io’s course outline dashboard

Systeme.io lets you create, sell, and host your online courses and membership sites all in one place.

With systeme.io’s builder, you can have your course or membership site up and running with zero technical experience.

Everything, from your course pages to your course structure and resources, is fully customizable.

Do you want to have just a video with a list of resources below for your students? No problem!

With systeme.io, the world’s your oyster — build the exact experience you’re looking to offer your students.

You’ll also be able to:

  • Integrate your course access with PayPal and Stripe payments from your sales funnels and website
  • Have unlimited students enroll (even on our Free plan!)
  • Control your student’s access — Enrol them [x] days after registration, or offer full or dripped access to the content
  • Revoke access automatically if a student cancels or requests a refund

You can make use of our email marketing tools to send newsletters, get opt-ins, and promote your course and membership site to your list.

For more on creating your course with syteme.io, click here.

2.1.7. Evergreen webinars

Having an evergreen webinar that runs 24/7 is perfect for bringing in a constant stream of leads and boosting your sales!

20%-40% of webinar attendees turn into qualified leads.

With systeme.io, you can create 10 webinars on our Webinar plan and unlimited webinars with our Enterprise plan.

Because webinars are automated, all you need to do is record them once and you can reuse them as many times as you want to.

With systeme.io, you can create webinars for product launches, tutorials, training videos, or educational presentations.

Paired with our other marketing tools, you’ll have no issue getting your brand, and your message, out to your leads and customers.

You can also have your webinars integrate flawlessly with your webinar funnel and email sequences.

This will save you time and effort in generating leads and help you create a passive income stream.

2.1.8. Automation

As you’ve seen, systeme.io lets you put your business on autopilot so that you can focus on what’s important — growing your business.

With systeme.io, you can:

  • Capture leads in your sleep with our integrated funnels and emailing capabilities
  • Automate your repetitive email sequences
  • Apply IF/THEN rules to any element of your website and funnel

And more!

Scale your growth, and spend less time on repetitive tasks with a tool made to do the heavy-lifting for you!

But how much will this powerhouse cost you? (Hint! Much, much less than Kartra!)

2.2. Systeme.io’s pricing

systeme.io’s pricing plans

systeme.io’s pricing plans

Finding pricing as good as this is rare!

Not only are our paid plans incredibly competitively priced, but unlike Kartra’s 14-day trial for $1, we have a Free plan that’s free forever!

That’s right, forever — no credit card details are required.

With our Free plan (available for up to 2,000 contacts) you get:

  • 3 sales funnels with 10 funnel steps
  • 1 blog with unlimited blog posts
  • 1 membership site with unlimited members
  • 1 automation rule and workflow
  • 1 tag and email campaign
  • 1 order bump, 1 one-click upsell, and coupon code
  • 1 A/B test
  • 1 custom domain
  • Affiliate marketing support
  • Unlimited file storage space

Unlike Kartra, we let you create your own blog, we have no limit on bandwidth, and you have unlimited email sending, for free!

Our paid plans give you a bit more of everything, and for just $97/month, our Enterprise plan gives you unlimited everything.

Get your free account, or upgrade to any of our paid plans, and you’ll still be spending far less than if you were with Kartra.

No matter the size of your business, systeme.io has a plan and solution tailored to your needs.

Can the same be said about Kartra? Let’s find out.

3. Kartra overview

Kartra logo

Kartra logo

Kartra, like systeme.io, is an all-in-one platform that has all the sales and marketing features you need to run your online business.

With tools ranging from email marketing to ecommerce tools, and more, there’s certainly no need for any third-party integrations.

But how substantiated is all of this, and is it worth what you’ll need to pay?

Let’s start by taking a closer look at what Kartra has to offer.

3.1. Kartra’s features

3.1.1. Kartra Checkouts

A Kartra Checkout template

A Kartra Checkout template

With Kartra you can sell your products and services and use upsells, downsells, and order bumps to maximize your average order value.

Here are some of the other features you’ll get:

  • Templates — Choose between dozens of free, mobile-friendly checkout templates
  • Checkout — Choose between a single-step (all fields are displayed at once) or a multi-step checkout process
  • Payments — Offer one-time, recurring, or installment payment options, and accept PayPal or credit card payments
  • Automation — Use lead scoring, customer tagging, and automated follow-up sequences
  • Analytics — Access valuable data related to your sales including refunds, cancellations, customer lifetime value, and more
  • Custom fields — Get the exact information you need from your customers

You can either have your checkout triggered in a pop-up, or you can have a full-page checkout with its own URL.

Kartra Checkouts also automatically handles the calculating and adding of the sales tax and VAT to your checkout process.

3.1.2. Kartra Pages

Kartra’s page builder

Kartra’s page builder

With Kartra Pages you can create a page or a pop-up for practically any occasion.

Start your page or pop-up from scratch, or use one of the 500+ page and section templates, and simply customize it with their drag-and-drop editor.

You can also have any changes that you’ve made to, for example, your menus, footers, and logos, automatically reflect on all of your pages.

For insight into how well your pages are performing, you can:

  • Run A/B tests — Compare the results of your pages to know which ones perform best and where you could make improvements
  • Use heatmap analytics — Use scroll heatmaps to see the journey your visitors take on your page and where they’re bouncing off

With Kartra Pages you can also display the appropriate information or offers based on your specific target audience.

For example, you can target customers based on:

1. Specific user information Displaying the appropriate offer based on age or sex, i.e. for an elderly woman versus a young man

2. Purchase history — Display an offer based on what your leads and customers have or haven’t bought already

3. List-based content — Kartra will hide or display your opt-in form based on whether or not they’re on your mailing list

Pestering customers with irrelevant offers or with forms when they’ve already signed up will hurt your conversions.

Having the means for a more targeted approach will lead to more sales.

3.1.3. Kartra Leads and Forms

Kartra lets you create lead capture forms with 50+ templates and embed them in your pages, videos, or on your website.

When it comes to capturing and managing your leads, Kartra Leads and Forms also lets you:

  • Segment your leads with custom tags and lead scoring
  • Have forms auto-fill the fields if the user has filled them in before
  • Trigger specific actions based on what’s entered in the form, i.e. assign them a tag, subscribe them, or trigger a custom automation
  • Gain insight into your user’s behavioral patterns — How they reach your site, the links they click on, and at what point they leave

With Kartra you can choose from the following 4 form placement options:

Kartra's form placement options

Kartra's form placement options

1. Embed it — Fits neatly into your page’s content.

2. Pop it — Have a window pop up with a compulsory call-to-action (CTA).

3. Slide it — Gently slide your opt-in form from the right edge of the browser.

4. Peek it — Have a small box that peeks up from the bottom-right corner.

You can also use custom fields in your forms to gather more targeted data which will help you create a stronger marketing message.

3.1.4. Kartra Funnels and Campaigns

Kartra’s sequence builder

Kartra’s sequence builder

Funnels are crucial for gaining leads and increasing your conversions, and as with systeme.io, Kartra also lets you drag-and-drop your funnels into fruition.

Some of the features you’ll get include:

  • Drag and drop IF/THEN automation rules to create pre-defined paths that you want your leads and customers to take
  • Advanced email sequences integrated into your campaign
  • Real-time analytics (how many people are in a particular step, the percentage of those who made it to the end of your funnel, etc.)

Kartra lets you create your funnel from scratch, or you can use one of their done-for-you campaigns:

Kartra’s done-for-you campaigns

Kartra’s done-for-you campaigns

Some of the done-for-you campaigns have been created by popular marketers like Frank Kern.

You can also purchase a ready-made campaign from other Kartra users on Kartra’s marketplace.

These are perfect for anyone who isn’t experienced in building funnels and campaigns.

If you import a campaign, Kartra will add it to your account complete with all the relevant components — all you need to do is edit them as desired.

3.1.5. Kartra Mail

The power of email marketing is undeniable with an ROI of 4,400%, that’s a $44 return on every dollar spent!

With Kartra Mail you can create and automate your email and SMS marketing efforts — here are some of the features on offer:

  • Customizable templates and components such as countdown timers and testimonials
  • IF/THEN automation rules based on your recipient’s behavior
  • Split test your email components to discover what works best
  • Queue your emails and SMSes, and schedule when you’d want them to be sent

Kartra Mail also lets you monitor your campaign’s progress with some of the following analytics:

  • Open-rate
  • Click-through rate
  • Unsubscriptions
  • Scam complaints

And more.

You can even gain insight into what day of the week and time your leads respond best to.

3.1.6. Kartra Memberships

Kartra’s customizable membership site templates

Kartra’s customizable membership site templates

Kartra Memberships offers a drag-and-drop membership builder and templates to help you create your membership site.

Text, video, and audio formats are supported, and you can use categories and subcategories to neatly structure your content.

When it comes to delivering your content, Kartra lets you:

  • Provide full access to the content
  • Drip the content slowly over time
  • Set a delay on when the course will be accessible after registration

Besides users automatically receiving their login details, you can also set other automations.

For example, you can display a “congratulations” message when a student finishes one of your courses:

A “congratulations” message pop-up

A “congratulations” message pop-up

To monitor your student’s progress, Kartra lets you see progression bars and you’ll get the average:

  • User progression level
  • Course completion time
  • Retention
  • Subscription and unsubscription rates
  • Active members
  • Course progression

Adding a comment section is also an option — this is great for receiving feedback from your users and answering any questions they may have.

If a student cancels or requests a refund, Kartra Memberships will automatically revoke their access to your content.

You can also offer your membership users help whenever and wherever they are — let’s get into how Kartra Helpdesks helps you do this.

3.1.7. Kartra Helpdesks

Support is pivotal to keeping your customers satisfied — with Kartra’s Helpdesks, you can do exactly that.

Helpdesks help solve your customer’s queries through a ticketing system and real-time live chat:

Kartra’s helpdesk feature

Kartra’s helpdesk feature

Kartra’s Helpdesks are especially helpful for larger businesses because you can:

  • Switch to a ticket-only system when your live chat support isn’t available
  • Collaborate with other support members with the freedom to invite another agent to help respond to a particular inquiry
  • Organize your tickets by department (i.e. technical support or billing support), and easily transfer tickets to another department
  • Embed frequently-used replies that can be added to a reply in a single click
  • Customize the look of your helpdesks

To minimize the reliance on your live chat and email ticketing systems, you can also:

  • Create predefined answers to common questions
  • Create a series of ‘wiki’ articles to help solve frequently asked questions

Kartra lets you monitor your support departments with the following metrics:

Kartra Helpdesk’s analytics dashboard

Kartra Helpdesk’s analytics dashboard

With collaboration, integrated billing, and analytics, Kartra ensures that your support processes run as smoothly as possible.

3.1.8. Kartra Surveys and Quizzes

An example of a Kartra survey

An example of a Kartra survey

With Kartra’s Surveys and Quizzes, you can ask relevant questions to learn what you need to know about your audience.

You can also trigger email sequences, automation, and tagging based on their results and responses.

To create a survey or quiz, you’ll use the same drag-and-drop functionality — here’s what else you can do:

  • Ask as many questions as you’d like to
  • Add images and videos to your surveys and quizzes
  • Tag your leads based on their answers, quiz score, or response to a specific question
  • View metrics such as how many visits you’ve had to your survey or quiz, the completion rate, and the time it took to complete

3.1.9. Kartra Videos

Kartra’s video feature

Kartra’s video feature

Kartra Videos lets you create branded videos to help you sell your products, services, training, etc.

You can embed your video on your web page or place it inside a pop-up window, and you can control when you want your offer to appear.

With timed opt-in forms or checkout buttons, you can pop up your offer when your leads are most enticed.

You can also tag users depending on how far they got in your video, and with metrics, you can learn:

  • How many people stuck around to the end
  • The average watch time
  • Where leads are losing interest
  • If they’re filling in your opt-in form or buying from your checkout buttons

With Kartra’s Starter plan, you can host a total of 50 videos, but there’s a bandwidth limit of 50GB.

3.1.10. Kartra Calendars

Kartra Calendars

Kartra Calendars

Kartra Calendars lets your customers do the booking and managing of their appointments themselves.

Because your calendar is displayed in real-time, you won’t have any issues with customers double-booking a slot.

Here’s what else you’ll get with Kartra Calendars:

  • Customize your calendar to fit your branding
  • Embed your calendar on any page, membership, or pop-up
  • Have your time zones automatically adjust depending on where your customers are from
  • View your client’s purchase history, tags, and appointments from your dashboard
  • Edit, approve, cancel, or reschedule, and have your calendar update automatically and the relevant participants notified
  • Get alerts on new appointments or cancellations

3.1.11. Kartra Affiliates

Kartra also lets you create and manage your own affiliate program to boost your sales and brand awareness.

With Kartra Affiliates you can:

  • Set percentage or fixed based commissions
  • Determine when you want your affiliates to be paid
  • Manually review and approve your affiliates — You can add a mandatory Terms & Conditions and a questionnaire
  • Have your affiliates paid instantly with PayPal
  • Subscribe your affiliates to an affiliate-only mailing list
  • Set up multiple tiers with their own commission structures

Kartra lets you analyze the total revenue generated from your affiliates, plus, you can view each affiliate’s details, for example:

Kartra’s affiliate analytics dashboard

Kartra’s affiliate analytics dashboard

3.1.12. Kartra’s integrations

Kartra integrates with many payment and email gateways, membership platforms, and more; some of these include:

  • Stripe
  • Authorize.net
  • PayPal
  • Braintree
  • SendGrid
  • Kajabi
  • OptimizePress

You can also use their API, IPN, and Custom App system to code your own custom integrations.

3.2. Kartra’s pricing

Kartra has the following 4 pricing plans (choosing the yearly billing option will save you 20% on your subscription):

Kartra’s monthly price plans

Kartra’s monthly price plans

For a staggering $99/month, the Starter plan gives you:

  • 15,000 emails/month
  • 50GB bandwidth
  • Host 50 videos and 100 pages
  • Sell 20 products
  • Build 2 membership sites
  • Connect 1 helpdesk

All of the above are unlimited on the Silver, Gold, and Platinum plans — these plans only differ in terms of lead and custom domain limits.

Plus, on these 3 plans, you also get Kartra Agency to manage all your client accounts from a centralized location.

These are the lead and domain limits for each of the 4 plans:

  • Starter plan ($99/month) — 2,500 leads and 1 custom domain
  • Silver plan ($199/month) — Up to 12,500 leads and 3 custom domains
  • Gold plan ($299/month) — Up to 25,000 leads and 5 custom domains
  • Platinum plan ($499/month) — Up to 50,000 leads and 10 custom domains

If you need to increase your limits, you’ll need to contact Kartra’s support team for an Enterprise plan.

To test Kartra for a mere 14 days, you’ll need to pay $1. There is, however, a 30-day money-back guarantee.

4. Kartra vs systeme.io: A quick comparison

A comparison chart comparing systeme.io and Kartra

A comparison chart comparing systeme.io and Kartra

The most obvious difference between Kartra and systeme.io is the pricing — by choosing our Startup plan over Kartra’s Starter plan, you’ll be saving a whopping $864/year!

If you’d like to learn more, here are reviews from Kartra’s users and systeme.io’s users.

5. Conclusion

Choosing an all-in-one platform simplifies everything, but it shouldn’t cost hundreds of dollars a month.

With a platform like systeme.io, you can run your entire business from one platform without breaking the bank.

In fact, you can sign up for your free account now and start building and growing your business with zero technical experience.

Forget the complexity and expensive price tags that come with a tool like Kartra — join systeme.io’s thousands of happy customers today.

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