Omnisend Review: Is this the Best Email Marketing Platform for Your Business?

If you're looking for a tool to grow your sales using ecommerce-related email and SMS marketing, Omnisend might be a good fit for you.

Although the Omnisend platform automates the process of engaging, converting, and reactivating your ecommerce customers, it, however, has its fair share of drawbacks.

But do they outweigh Omnisend’s benefits?

Read on to find out.

Let's take a deeper look at the upsides and downsides of Omnisend, based on real customer reviews.

Still hesitant about switching to Omnisend?

If so, then let’s delve deeper into Omnisend’s key features to help inform your buying decision.

To help you see what the Omnisend platform can do for you or how it can benefit your online business, we’ve compiled (in great detail) a comprehensive list of key features.

Creating powerful and stunning emails increases conversions by up to 40%, which ultimately, boosts sales and grows your online business.

What this means is that the way your emails look on-screen determines whether they’ll convert your visitors into potential buyers or not.

Omnisend took that into account when creating its email marketing tool.

The platform lets you send personalized email campaigns using its multiple email marketing features, including the following:

Omnisend’s library of email templates lets you create emails fast.

The platform also allows you to customize each template to fit your brand and marketing campaigns.

When running an ecommerce business, you need more than generic email newsletters. You need to build shoppable emails, fast.

You don’t need to shout “Sale” every time you want to increase email open rates and sales. This Omnisend feature can help with that.

To better understand how your audience is engaging with your emails or how many sales your email campaigns are bringing in, you need to track your campaigns’ performance. Omnisend delivers in this area as well.

Want to drive your sales on autopilot across multiple messaging channels?

Then you need an ecommerce-focused automation platform.

Omnisend’s email marketing automation tool is designed to achieve this goal through its robust automation feature-set.

With this feature, you can create multiple channels (or omnichannel workflows) and combine them to reach customers on their preferred channels — think web push notifications, SMS, or email.

Like other ecommerce automation platforms, Omnisend lets you optimize and boost your bottom line, using varying optimization features:

When choosing an email marketing tool to improve your marketing efforts, it’s important to do your homework and really test everything, including its ability to build signup forms.

Without great popups and signup forms, it's almost impossible to capture and convert your online store visitors into prospective buyers.

Omnisend boasts a variety of built-in signup forms to help you collect more subscribers and instantly start engaging them through automated email and SMS messages.

As you seamlessly capture your visitors, others will abandon the journey along the way and fall through the cracks.

It happens.

But don’t worry.

To capture abandoning online visitors, Omnisend also lets you create exit-intent popups.

They’re specifically designed to decrease bounce rates and reduce checkout abandonment rates.

SMS campaigns can generate a successful return-on-investment (ROI) of up to 50% — especially when combined with other popular messaging channels, such as social media and email.

The Omnisend team couldn’t imagine a world without SMS marketing, and for this reason, they integrated SMS into their platform.

As a fully integrated channel, you can now choose to seamlessly include SMS in your email marketing automation.

Alternatively, you can also use SMS for one-off campaigns:

Customers can subscribe to receive SMS credits on any of the above plans.

Can some bonus features sway you in one direction or another?

Omnisend has extra email marketing features for those businesses with different marketing needs.

Here’s a table with Omnisend’s bonus features that might help you decide whether the platform is a better fit for you

Omnisend’s Free plan comes with no time restrictions, making it easier to use, and also includes some of the following features:

If you want to test-drive Omnisend’s emailing features, the platform’s free plan comes with 500 emails and unlimited contacts.

But once you exceed this limit, you’ll need to upgrade to a paid plan.

Overall, Omnisend’s free plan isn’t entirely free and, ultimately, not ideal for those wanting to start a business online.

Now let’s look at some of the notable email marketing tools giving the Omnisend platform a run for its money.

Omnisend promises to help grow your business without compromise, using its ecommerce marketing automation platform.

However, it’s not the end-all, be-all of email marketing tools.

There are other more affordable email marketing platforms out there with the same automation workflow functionality, which can help greatly improve your marketing strategy.

One of the best Omnisend alternatives is systeme.io.

Here’s why:

There are other Omnisend alternatives, such as Mailchimp and Klaviyo (more of this in a short while).

But first, let's see what tips the scales in systeme.io’s favor.

As mentioned, there are plenty of other email marketing platforms out there, but the cream rises to the top.

Systeme.io is easily one of the simplest and most affordable platforms to use for your marketing.

It even offers features that are often overlooked by some of its highly-priced competitors such as deadline funnels.

But don’t take our word for it.

You can see for yourself why people prefer systeme.io.

If this doesn’t tickle your fancy, we don’t know what will.

Back to the pricing plans.

Systeme.io comes with 4 scalable monthly pricing options:

No need to pay expensive fees for an ordinary email service provider with clunky integrations — you can start using systeme.io completely free of charge (we won’t even ask for your credit card details).

When you’re ready to start an ecommerce business, choose systeme.io.

Can Mailchimp also outshine Omnisend? Let’s find out.

If you’re looking to build your brand, connect with customers, and grow your small business, Mailchimp might be the right fit for you.

Does Mailchimp provide the best value for money?

Following its price increase, Mailchimp hurdled unsubscribed contacts and active contacts into the same basket.

In short, if you have an email list of 1,000 subscribers and 500 previously unsubscribed, Mailchimp will bill you as having 1,500 people in your email list — fair pricing?

Not really.

The platform also offers a free plan, BUT if you outgrow its limit you have to switch to the paid options.

So, Mailchimp’s Free plan isn’t really free.

With that said, let’s see how Klaviyo stacks up against Omnisend.

In terms of pricing, both Omnisend and Klaviyo have pricing models based solely on the number of subscribers you have.

As you’ve seen, every email marketing software has its unique differences.

So, making a choice comes down to which tool suits your needs the best.

Before you can decide whether Omnisend is the best email marketing platform for you, let's see how these platforms compare in this overview.

Still curious about Omnisend?

Below you'll find answers to the most frequently asked questions on the Internet about the Omnisend platform.

In summary, Omnisend is good at what it does — that is, leveling up your email and SMS marketing campaigns with automation.

But is it the right fit for growing and scaling your online business?

Systeme.io is a far cry from Omnisend and an easier-to-use email marketing solution with infinitely better features.

As an all-in-one marketing powerhouse (with a ridiculously shallow learning curve), our platform provides more than just email marketing tools — we have all the right tools to build you an online empire.

Just sign up with systeme.io today, and stay in touch with your customers without breaking a sweat while growing your business.