Create Your First Sales Page with WordPress in 7 Easy Steps

A sales page is a webpage specifically designed to sell a product or service.

The success of your sales page depends on all the elements you decide to include on it.

Hence, you must make sure that each word and visual points towards that goal.

Design is crucial, and we’re not simply referring to aesthetics — you should be using the correct pages to achieve a particular objective, ultimately optimizing your content.

A landing page is used to collect names and email addresses.

Think of it as pure lead generation — the visitor is directed to your landing page when they’re interested in your offer, and in exchange for their details, they’ll get access to a freebie, or any other lead magnet.

Later, you'll try to sell them a product or service.

Selling is done on the sales page.

Website visitors can get all the information they need to decide whether or not to buy the product. Think product details, testimonials, and cost.

Now that you know what a sales page is, let’s see what you’ll need to create one with WordPress.

There are a few things you’ll need before you can start creating your WordPress sales page.

If you’re new to WordPress the first step of the process is purchasing:

There are a few different ways to create a custom sales page in WordPress.

One method is to use a WordPress sales page theme — a WordPress theme specifically designed to function as a sales page.

A second method is by installing a landing page builder plugin.

Here are a few reasons why you should use a landing page plugin to build your sales page:

Take note that not all WordPress landing page plugins will include every feature you might need to create the perfect sales page — so, make sure you do your research before you decide on installing just any builder plugin.

According to Neil Patel, you can improve your existing conversion rate by 113% or more, simply by having good sales copy.

Writing persuasive sales copy can be challenging.

It might be difficult to strike the perfect balance between engaging and instructive content.

The most crucial consideration when writing is the interests of the customers.

Pro tip: Write persuasive sales content that speaks to them on a personal level, grabbing their interest from the start.

Once you’ve bought your hosting and registered your domain name, installed your landing page plugin, and have strong sales copy, you can finally start creating your sales page.

Here are 7 easy steps to build your sales pages using a WordPress landing page plugin — for this example, we’ll use SeedProd.

The first thing you need to do is install and activate the SeedProd plugin.

Sales pages are crucial for increasing conversion rates and boosting sales for any online business.

With the help of a WordPress plugin, creating a sales page can be pretty simple — however, choosing a suitable sales page builder that meets your needs, requires serious consideration.

We’ve narrowed the list of landing page builder plugins down to the top 3 best sales page builders for WordPress to save you time and effort in the search and decision process.

Additionally, you can also connect Elementor to other marketing providers and expand its functionality even further.

Elementor also provides more premium plans to take your landing pages to the next level — prices start at $49/year and go up to $999/year.

Moreso, Beaver Builder offers more premium features if you join one of their paid plans — the standard pricing starts at $99 for the first year, and thereafter, it renews at a 40% discount and includes unlimited sites and support for 1 year.

SeedProd has a free Lite plan, but if you want access to more advanced features, you'll have to switch to a paid plan.

There are 4 pricing tiers for SeedProd, with the Basic tier costing $79 (includes 1 website and full support for the year) and the Elite tier costing $599 (includes unlimited websites, all features, and full support for the year).

Despite the fact that using WordPress plugins to build your landing pages can be quick and convenient, there are a few disadvantages to consider before disregarding other page builder alternatives.

Not everyone is aware of all WordPress’ drawbacks and limitations — so, we’ve done some research and found 3 cons you need to know about before creating your website with WordPress.

Despite the fact that WordPress is completely free, there are still substantial expenses.

While some plugins for WordPress are free, they generally offer limited customization features — as a result, you’ll need to pay for plugins with advanced features.

Another thing to consider is that the more functionality you want, the more plugins you'll add — this will open up the door to investing much more time (updates and keeping track of everything) and money than you initially anticipated.

Additionally, since free themes are overused, if you want your website to stand out and your visitors to have a good experience, you’ll need to purchase a better WordPress theme.

Page speed is crucial to your website.

A brand new WordPress website with a default theme and no plugins could potentially score high on Google’s rankings.

However, when you add a theme or install additional plugins (that aren’t optimized for speed) to customize the look of your website, the page speed tends to drop — excessively.

WordPress integration for the majority of your marketing tools may also prove to be more challenging than you initially anticipated.

You’ll need to either manually integrate a marketing tool into your posts, or use other email services that have their own plugin.

The issue with plugins like this is that they frequently have constrained functionality and rarely provide you with the control you need to do data-driven marketing.

That concludes the list of WordPress disadvantages that no one will tell you about.

The good news is that there are a bunch of other page builder alternatives out there, and we’ve brought you one of the best!

Want to learn how systeme.io can help you create epic sales pages and more?

Check out what our core features can do and read some of the reviews from our customers.

Furthermore, with systeme.io, web hosting won’t cost you a cent.

Our plans' prices are both flexible and inexpensive (any annual subscription comes with a 30% discount and free web migration).

We ensure that you have a prosperous online business that is focused on producing valuable content using systeme.io.

Here are some frequently asked questions about WordPress.

It’s possible to create sales pages in WordPress, but to do it you’ll need several third-party tools/plugins as WordPress doesn’t come with every function preinstalled.

Systeme.io, on the other hand, is an all-in-one platform that has everything you need for your webpages and we allow you to migrate from WordPress to systeme.io.

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Sign up with us to find out!