The Best 7 Sales Page Builders and Features You Should Look Out For

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Are you on the hunt for the best sales page builder?

In this post, we’re not only giving you a list of the best sales page software to choose from, but we’ll also let you know what you should look for in terms of features, use cases, price ranges, and more.

This will allow you to make an informed decision when choosing the landing page builder that’s right for you.

But first, let’s clear a few things up.

1. What are landing page or sales page builders?

Building landing pages in

Building landing pages in

Landing pages or sales pages builders are terms used interchangeably to describe landing page software designed to build webpages where targeted traffic “lands”.

And since landing pages are pretty frequently defined as sales pages for a lot of online businesses — the term “sales page builders” became quite common as a synonym for landing page builders.

1.1. Do landing page and sales page builders actually work?

In short — yes. By building between 10 and 15 pages, you could see a conversion rate boost of up to 55%.

Landing page builders are attractive because they offer entrepreneurs and businesses an easy way to build webpages that best describe their products or services.

Not only that, but they do so in a way that usually doesn’t require much technical knowledge or third-party integrations.

1.2. Should you use a landing page builder?

If you’re in the position of working on a budget with a small team, or someone who doesn’t want to bother with the technicalities of code, then a landing page tool might be just right for you.

It allows you to build fast, publish to your audience, and integrate straight into other software easily.

2. What features should you look for in sales page builders?

What features should you look for in sales page builders?

Since there are so many options out there, you’ll need to choose the right landing page builder that will bring the results that you want.

Add to that, it has to work in the environment you want as well, like in a WordPress site for example.

Start with assessing the goals and objectives of your landing pages before you create them:

  • Do you want to build your email list?
  • Do you want to upsell a specific product or service?
  • Do you want to inform users of a specific promotion or event?
  • Do you want to thank users for making a purchase?

These questions, among others, will help you make an informed decision when choosing a landing page builder tool.

We’ve sourced the web and made a list of the most important features any landing page builder should have — and below is what you should keep an eye out for:

2.1. Drag-and-drop editor

Ideally the most important feature, drag-and-drop capabilities allow you to create, replace, and refine sections of the landing pages you create without having to write any code.

And that translates to building landing pages fast, fixing them fast, and publishing them fast.

Landing page software, like, gives you the ability to create a fully custom website with a drag-and-drop builder while having all the digital marketing tools you want, built right in.

A drag-and-drop editor will look something like this:

Drag-and-drop editor in

Drag-and-drop editor in

Remember, every good drag-and-drop editor is slightly different in its own way but they all serve the same function — getting your beautiful landing pages up and ready in no time without trouble.

2.2. Integrations

In our opinion, the best landing page builders provide you with everything you need right at home.

You want an excellent landing page builder that lets you upsell, cross-sell, down-sell, and capture leads easily — while providing an intuitive user experience (UX).

So when choosing landing page software, look for lead generation tools, ecommerce integrations with other tools, CRMs, content management, and email marketing tools.

2.2.1. Custom domains

If you already have a custom domain or even a live website, you should be able to create landing pages and link them to your domain or website easily with any great landing page builder.

Usually, a quick dive into a landing page builder’s FAQ page, help centers or simply contacting customer support should help you see if linking is possible.

Having a custom domain will increase trust between you and your customers, and will make it easier to remember your brand as well.

2.2.2. Payment processors

When it comes to payment processing, you want to choose landing page software that has no transaction fees on products or services that you sell.

Be sure that your landing page software works with trusted payment processors like Stripe or PayPal (to name two).

2.3. Templates’s landing page templates’s landing page templates

Landing page templates are landing pages that already worked well for others and were saved as proven formulas for you to use.

So you want to choose landing page software that offers a variety of landing pages templates to choose from.

The importance of this feature can’t be overstated — it saves you so much more time rather than building a new landing page every time you need one.

What’s neat is that some landing page builders let you save your own templates, or in some cases, have a specialist work on your landing pages to create custom templates for you.

Be careful though, not all templates out there are actually optimized, so look for ratings and reviews before choosing a template for your landing pages.

You could also ask for honest feedback from users who have used these templates.

Since roughly 54.4% of your incoming traffic is from mobile devices, it’s important to also look for templates that are mobile responsive, otherwise you could be missing out on a large chunk of sales .

2.4. Tracking

Tracking stats of landing pages in

Tracking stats of landing pages in

A good landing page builder will allow you to track key performance indicators (KPIs), such as page visitors, opt-in rate, number of sales, or conversion rates.

And if you want to plug in your Google Analytics data, you should be able to do so fairly easily — the same goes for Facebook’s Meta pixel.

You may also want to implement visual reporters on your landing pages, like heatmaps and visitor recordings, to see how traffic interacts with your landing pages.

So make sure your landing page tool takes tracking seriously as this is key to improving your design, product quality, and overall brand appearance.

2.5. A/B testing

A/B testing in

A/B testing in

You can create as many landing pages as you want, but to create optimized landing pages, you need A/B testing.

In a nutshell, A/B testing (also known as split testing) is comparing two variants of the same website page with the only difference being one or more known variables.

Say you have a landing page for your Facebook ads, but you think you can improve its performance, then split test that landing page with another variant that’s the exact same but has a different headline.

If the variant performs better, then you’d know that the new headline is better than the old one.

A/B testing works for all of the variables of your landing pages, from CTAs to the whole copy; split test everything if you want to reach optimal performance.

Make sure that your landing page software has an A/B testing feature available on the plan you’re choosing to help with creating landing pages that actually convert.

2.6. Team access

Some landing page builders have team access features where they let multiple team members or developers work on creating and optimizing multiple landing pages at the same time.

Others just let you use the same account for a number of users logging in at the same time to yield similar results.

One thing is for sure though, more accessibility means more productivity, so keep an eye on this when choosing a landing page software.

2.7. Other features

Other features

The previous 6 features are what you should mainly focus on when choosing a landing page builder, but there are some additional features that could help you:

  • Calculating Tax and VAT automatically — Availability highly depends on where are you located
  • Overall mobile optimization — As stated earlier, mobile responsive landing pages are a must
  • Inventory management — If you’re planning on selling physical products
  • Free trial or free plan — This will help you to create free landing pages and test everything without having to dish out a lot of money first

3. What are the best landing page builders?

Considering all the talking points mentioned earlier, and all the options you have when it comes to landing page builders . . .

Here’s a list of the best landing page builders out there for you to choose from:

3.1. — The best all-in-one landing page software logo logo

Do you think that’s a bold claim?

We believe that we can back it up. isn’t a normal landing page builder, it’s an all-in-one solution designed to completely build, launch, and scale your online business. has all the bells and whistles you’re looking for:

  • Drag-and-drop builder

A modern website builder that allows you to create stunning landing pages with ease.

When you build landing pages with, you set the pace of how technical you want to get.

You can create a sleek website without a single line of code, or you can build custom landing pages that look and act exactly the way you want them to.

Add to that, all the pages you build are automatically mobile responsive, so you can make sure your target audience can view your pages on any device.

  • Templates has got you covered with proven templates that will let you publish landing pages that bring the results you want to see.

With a library that’s only getting better and better with time, rest assured that you’ll always have the best frameworks to build your landing pages on.

  • A/B testing

Since A/B testing is now a standard for building landing pages, gives you the ability to split test landing pages in an easy and intuitive way.

As mentioned earlier, you can use A/B testing to improve page design, conversion rates, and more.

  • Tracking provides all sorts of tracking metrics, like:

1. Opt-in rate

2. Sales and revenue

3. Overall conversion rates

4. Leads

5. Pageviews

6. Average cart value

And more.

  • Email marketing and other advanced features

Since email marketing has an insane ROI of $44-$1, gives you a full package to manage all of your email marketing efforts.

You can run fully automated email campaigns to your targeted audience that sign up at your landing page forms, track them with all kinds of metrics, and get massive results with a modern visual builder. also has some other advanced features like building dedicated sales funnels, creating blogs, selling online courses, running an affiliate program, and more.

And the best part — you don’t need to break the bank to use our platform.

3.1.1.’s pricing’s pricing options’s pricing options

Here are our plans:

  • Free — $0/month
  • Startup — $27/month
  • Webinar — $47/month
  • Unlimited — $97/month

Unlike most landing page builders, our Free plan gives you access to all the essential features mentioned to create landing pages effortlessly.

And if you’re planning on selling both digital and physical products on your landing pages, integrates with PayPal and Stripe to give you and your customers peace of mind with safe transactions.

Our annual plans also come with a 30% discount and free web migration.

And that’s why people love!

3.2. Leadpages

Leadpages’ homepage

Leadpages’ homepage

Since 2012, Leadpages has been a popular landing page builder that also delivers a zero-code experience.

They offer landing page templates and pre-built add-on pages to get you going as fast as possible.

The landing page templates are mobile-responsive, which is always a plus, and their drag-and-drop builder is straightforward and easy to use.

The tracking metrics are good and you can easily integrate your Google Analytics and Meta Pixel.

Unlike with, where you get to run your email marketing and other digital marketing efforts from one place, with Leadpages, you’ll have to resort to integrating with other platforms like Mailchimp, HubSpot, or WordPress.

3.2.1. Leadpages’ pricing

Leadpages’ pricing plans

Leadpages’ pricing plans

Leadpages offers 2 plans:

  • Standard plan — $49/month

Offers you all the standard integration, free hosting, and one site (which lets you create unlimited landing pages)

You don’t have access to online sales and payments, and no access to their A/B testing feature either.

  • Pro plan — $99/month

You have access to more of the Standard plan’s features, including A/B testing.

You get a 14-day free trial to try them out and if you want full access to all the features Leadpages offers, you’re going to have to contact them for a custom price on their Advanced plan.

3.3. Unbounce

Unbounce logo

Unbounce logo

With a Capterra rating of 4.6/5, Unbounce is certainly an option to consider when choosing your landing page software.

They have a drag-and-drop builder with optimized templates (not mobile responsive, you’ll have to do it manually), and their platform boasts about using AI to improve your conversions.

Their A/B testing feature is really impressive and easy to use, but the tracking is not as impressive and it’s recommended you connect to a platform like Google Analytics instead.

Unbounce also has some additional features like Smart Traffic (that uses AI technology to improve conversions), tons of integrations, built-in pop-up features, and a collection of apps that work on improving your landing pages.

3.3.1. Unbounce’s pricing

Unbounce’s pricing

Unbounce’s pricing

There’s no other way to put it, Unbounce pricing is expensive.

Currently, they offer 3 plans:

  • Launch plan — $90/month

You can create landing pages and get 1 custom domain and 2 users, but you’re limited to monthly visitors and monthly conversions (20,000 and 500 respectively).

  • Optimize plan — $135/month

Access to more advanced features like A/B testing, unlimited users, the Smart Traffic feature, and up to 5 domains.

  • Accelerate plan — $225/month

Get access to all of Unbounce’s features with increased monthly and conversion limits (50,000 and 2,500 respectively), up to 10 domains, and more.

You can try out Unbounce with their 14-day free trial and get a 10% discount on annual plans.

They also have a copywriting assistant for up to $49/month.

3.4. Landingi

Landingi logo

Landingi logo

Landingi started as a landing page builder back in 2005 and has turned to market itself as an online business solution.

They have an excellent drag-and-drop builder with over 300 responsive templates — completely customizable and optimized by the industry for conversions.

You also get:

  • Thousands of royalty-free images
  • A built-in pop-up builder
  • A test domain before you link a custom one
  • A WordPress plugin
  • A Scheduler for email campaigns
  • Integrations (like ConvertKit and Salesforce)

And more.

For tracking, they offer metrics for total sales, visits, leads, conversion rate, and lately, a PageInsider feature:

PageInsider with Landingi

PageInsider with Landingi

This is similar to heatmaps, since it provides user-data-driven insights.

Overall, Landingi is a solid option and as we will see in a second, the price is somewhat affordable compared to other landing page builders, but the main problem is the cost of integrations that you’ll need to use in order for you to truly run full marketing campaigns.

3.4.1. Landingi’s pricing

Landingi’s pricing options

Landingi’s pricing options

Landingi offers 4 plans for those who want to use the platform as a landing page creator:

  • Core plan — $35/month

Create unlimited landing pages, access to 300+ landing page templates and 2 users per account.

Unfortunately, you’re limited to 1,000 unique visitors/month, and landing pages you create have a branded Landingi logo on them.

Plus, you have no access to A/B testing or any of the advanced features like email marketing integrations, the Unsplash image library, or pop-up templates.

So safe to say, the Core plan is pretty crippled if you want to reach optimal results with your landing pages.

  • Create plan — $79/month

This plan offers 10 users per account, 20,000 unique visits/month, the image library, email marketing integrations, an autoresponder feature, and more.

Still, you’re missing out on A/B testing and the Scheduler feature.

  • Automate plan — $109/month

This plan gives you access to A/B testing, Scheduler, dynamic text replacement (DTR) software, and more.

And you also get up to 40,000 visitors/month and 10 users per account.

  • Agency plan — $129/month

Gets you access to all Landingi features.

It’s noteworthy to say that Landingi does offer subscription packages to increase some limits and get access to some features.

For example, you can subscribe to a $5/month package to get access to the PageInsider feature, and you can do the same for increasing the limits of unique visitors on your plan.

3.5. ClickFunnels

ClickFunnels' logo

ClickFunnels' logo

ClickFunnels is an all-in-one marketing tool that’s designed for you to create sales funnels.

And if you know anything about creating sales funnels, you’ll know that creating a landing page design that gets traffic to the next step in the funnel is essential.

That’s why ClickFunnels is also classified as a landing page builder.

The platform features:

  • A drag-and-drop builder
  • Customizable templates
  • Upsells and down-sells
  • Checkout forms
  • A statistics dashboard
  • Affiliate centers

And more.

On the flip side, the platform has a questionable support team, and reports of downtime keep popping up every once and a while.

Not to mention that their UI seems outdated and the platform could feel too simple for experienced users looking to launch full marketing campaigns, especially considering the price.

3.5.1. ClickFunnels’ pricing

ClickFunnels' pricing options

ClickFunnels' pricing options

ClickFunnels has 3 pricing plans:

  • Basic plan — $97/month

You can create up to 100 landing pages, link up to 3 domains, and access most features like A/B testing and unlimited contacts.

  • Platinum plan — $297/month

Similar to the Basic plan, it has access to more features — you can create unlimited pages, get 3 users per account, link up to 9 domains, and priority support.

  • TwoCommaClubX Plan — $2,497/month

This is the “premium” territory where you get access to 10 users per account, link up to 27 custom domains, VIP phone support, access to live events and courses, and more.

This plan is invite-only, and to apply for it, you need to send ClickFunnels proof that you’ve generated $1 million using their funnels. The application costs $250.

3.6. Divi

Divi’s homepage

Divi’s homepage

Made by the Elegant Themes team, Divi is a popular multipurpose WordPress theme that doubles as a landing page builder for any theme you’re using.

It has a ton of customization options with editable and responsive templates, and by building landing pages with its drag-and-drop editor, you’ll have a great experience making and publishing pages.

The landing page editor comes with neat features like a history panel to review previous versions, and a Wireframe mode to get a structured overview of your landing pages.

With Divi, it’s easy to create a custom template, and then use it on multiple pages.

And since all this is working under the WordPress environment, your integration list is endless — and so too the amount of money you can pay for them.

3.6.1. Divi’s pricing

Divi’s pricing

Divi’s pricing

Divi has its pricing as simple as it gets, you have 2 plans:

  • Yearly Access plan — $89/year
  • Lifetime Access plan — $249/one-time fee

Both plans give you access to all the features including creating unlimited landing pages and split testing with their Divi Leads feature.

They also offer a 30-day money-back guarantee if you’d like to test out the platform.

3.7. Elementor

Elementor’s homepage

Elementor’s homepage

Elementor is a powerful landing page builder that works with all WordPress themes.

Simply add the Elementor plugin in WordPress, and you’ll get a drag-and-drop editor that’s similar to Divi, with pre-designed and responsive templates, and more.

The plugin is not short of advanced features as well like split testing, theme building, a pop-up builder, Dynamic Content, all sorts of integrations, and more.

3.7.1. Elementor’s pricing

Elementor’s pricing page

Elementor’s pricing page

Along with their Free plan, Elementor offers 4 paid plans:

  • Essential plan — $49/year
  • Expert plan — $199/year
  • Studio plan — $499/year
  • Agency plan — $999/year

The Free plan is decent enough to build landing pages that you want but features are limited.

Alternatively, all paid plans give you access to all of the pro features and the only difference they propose is the number of websites Elementor can be linked to at the same time.

As well as varying degrees of priority support.

With these platforms under your belt, let’s look at a quick summary of the types of landing pages you can build.

4. What are the types of landing pages you can build with sales page builders?

Let’s quickly go through the different landing pages you’ll create with sales page builders.

4.1. Product landing pages


Product landing pages are transactional pages designed to sell your products or services while giving the right amount of information to visiting traffic to convince or inform them.

4.2. Squeeze pages

The main sections of Elementor’s editor

Squeeze pages are pages designed to capture the email addresses of leads and prospects — they’re crucial for your email marketing efforts.

4.3. Sales pages's sales page

Similar to landing pages, sales pages are the ads of web pages. They have a copy crafted carefully to convince people about what you’re selling and funnel them towards a purchasing phase.

4.4. Video landing pages


Video landing pages are landing pages that have videos that persuade users to become your customers.

They can show leads how to use your products or display product benefits — anything to help you make a sale.

4.5. Webinar pages



Webinar pages are pages designed to act as the first stage of your webinars and they handle the onboarding process of members — this includes informing members of what to expect in the webinar and who will host it.

5. Conclusion

When it comes to choosing a sales page builder, make sure it has:

  • A drag-and-drop editor
  • Access to integration options
  • Customizable templates
  • Data tracking
  • A/B testing

If you’re looking for the best platform to start building sales pages, let help you.

We offer everything you need to build sales pages (and your whole online business) for free, without needing credit card details!

Simply, sign-up to get started!

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