A Complete Review of Kajabi — Is It Worth Your Time and Money?

Kajabi logo

Do you have a business based on selling online courses or memberships?


Then there’s a good chance you’ve heard about Kajabi — the “all-in-one solution for your business needs”.


But in case you haven’t or you’re simply looking for more details, we’re here to tell you everything you need to know.


The whole idea behind Kajabi is to let you run your business from a single web-based platform with a variety of tools at your disposal.


But its long list of features comes with some very hindering limitations — leaving us to wonder if Kajabi is really worth the hype.


And more importantly — is it worth the notoriously steep price?


Have a read through our review to find out whether Kajabi is the right tool for your online business.


And if it isn’t, we’ve got you covered with a comprehensive breakdown of why systeme.io is the best free Kajabi alternative on the market.

1.  What are the features of Kajabi?

Kajabi is one of the most popular online platforms on the market today.


It's an “all-in-one” web-based software platform for creating, hosting, marketing, and selling digital products using its built-in tools.


Kajabi includes tools to create, market, analyze, and sell your online courses, memberships, or coaching programs.


This means that you don’t have to spend ages learning how to use different tools.


And you don’t have to install too many third-party apps to get your online business fully functional with all the features you need.


Broadly, Kajabi has features that allow you to:

  • Build websites, landing pages, and product pages
  • Create digital products such as online courses, membership sites, or coaching programs
  • Design sales pages and funnels for marketing and selling
  • Manage your email campaigns to attract customers
  • Accept online payments

To know whether Kajabi is right for you, it’s crucial to consider if the included features (and their limitations) are worth the steep price.


Let’s start by breaking down all the features that Kajabi advertises.

1.1. Building your website and pages

Building your website and pages

Source: Kajabi.com

Kajabi allows you to create your website (including landing pages, product pages, and pages for your ‘about us’ and ‘contact us’ details).


You can do all of this from one central place with these built-in-tools:

  • A website-builder that allows you to make a professional website from scratch using Kajabi’s drag-and-drop interface
  • One-click marketing sequences and blueprints for sales funnels
  • Custom domains to grow your business’ brand online
  • Auto-scaling technology to focus on growing your business
  • Make your website safer with Kajabi’s security tools
  • Unlimited hosting with no bandwidth or file storage limitations
  • Make your website easier to find with search engine optimization
  • You can publish in a few clicks to get your new content live

What we like:

  • Having all the tools in one central place is exactly what’s needed for your business (which is why systeme.io is an all-inclusive platform)
  • We also like the drag-and-drop interface that makes it much easier for you to get the website design you’re looking for
  • One-click marketing sequences to increase sales and revenue
  • Search engine optimization is crucial to make sure that your business can easily be found online (which is why systeme.io also offers it!)
  • Unlimited hosting and as much file space as you need makes it easy for you to include the content you want on your website

What we dislike:

  • All websites built come with Kajabi’s own branding – and this can only be removed if you upgrade to the mid-level Kajabi Growth plan
  • The website builder is really clunky and lacks depth
  • There is minimal room for customization (limited themes, layouts, fonts, colors) compared to free tools such as WordPress or systeme.io
  • You cannot use free custom fonts — you need to buy more from Kajabi
  • You can’t use a custom domain or multiple domains without upgrading to the more expensive plans
  • You are limited to building just one website — unless you upgrade to the high-level plan of Kajabi Pro
  • Built-in features are not always customizable, and its default language is English with no option to change it

1.2. Course creation and digital products

Course creation and digital products

Source: Kajabi.com

Kajabi provides tools to build online courses, membership sites, and coaching programs, or to offer products — which include:

  • Integrated checkout that allows payments using Stripe and PayPal — and you can even include payment plans for your learners
  • 1-click upsells that gives your customers an opportunity to buy more from you (meaning more earnings for you)
  • Abandoned cart recovery that can improve your website’s conversion rate when customers are sent follow-up emails to target them again
  • Free trials allow you to give prospective learners a chance to try out your content without paying upfront
  • Subscriptions to your content to build your customer base
  • Coupons that allow for more impactful promotions

What we like:

  • Kajabi’s integration of multiple payment methods makes it easier for your customers to buy when their preferred method is listed (even with the options for payment plans from learners).
  • We also like the automated emails sent to recover abandoned carts.
  • There is also diversity in course content and tools that you can use.

What we dislike:

  • There is a strict limit on the number of students and courses that you can host for each of Kajabi’s paid plans — and even the most high-level plan has a cap of 100 products
  • A common complaint from Kajabi users is that the course community features do not provide much room for engagement from learners
  • Users have indicated the need for more local payment methods since some countries have widely used local payment gateways
  • You are limited to either hiding all comments on your content or none at all — there is no option to hide a single comment
  • The learning curve is steep — you can expect to log a couple of calls with Kajabi’s customer support trying to figure out its automation
  • Kajabi is “straight out of the box” with very little ability to customize

1.3. Sales funnels and automated marketing

You need to market your products in a way that gently pushes your customers into your sales funnels (Kajabi calls it pipelines which is confusing).


Let’s look at what Kajabi has to offer in this regard:

  • Email broadcasts to make it easier to send emails to your customers
  • Email sequences that are automated to follow-up with customers and increase conversions for your website
  • Automated scaling that allows you to skip the manual work to make sure that the right people receive your messages at the right time
  • Connecting your products to make it easier for customers to buy your products, courses, or coaching programs
  • Personalizing your content and emails by adding a human feeling to your business and communication with customers
  • Easy-to-use landing pages that make it easier to get contact information from visitors and stay in touch
calculate your website’s conversion rate

Source: Kajabi.com

What we liked:

  • We love automated marketing sequences, it’s a tool that’s useful to any online business
  • Kajabi’s mobile-friendly page templates are really useful — ensuring that you don’t lose customers from your sales funnel this way

What we disliked:

  • There is a lack of customization options for emails — for example, A welcome email doesn’t allow for images, media, or any other additions that add a personal touch
  • Kajabi’s users are complaining that this is costing them money because their emails are going to customers’ spam folders
  • One of Kajabi’s key selling points is customization, but according to reviews, there is no follow-through on this promise
  • Most automated emails (including confirmation emails) are only in English and this is not customizable
  • Customers are also complaining about missing their previous tools that were easier to understand and visualize — especially for sales funnels.
  • There are a few hidden costs — such as requiring an upgrade on your plan to access some templates, having to buy fonts, plus a Stripe merchant processing fee of 2.9% + 30 cents
  • Kajabi’s email deliverability problems kill sales — you are likely to be left with basic problems if your email was even delivered

1.4. Other Kajabi features

The Kajabi website also features live chat software if you need assistance, or if you want to explore their pricing options.


You will also get access to Hero University for more information on how Kajabi works and resources on marketing and selling online.

2. The real experiences from Kajabi users

We admit — some of Kajabi’s features are really helpful and a must-have for anyone who has an online business (or planning to launch one).


But is this really what Kajabi offers or is it just great marketing?


The best way to know whether Kajabi’s tools for building and maintaining your website are for you is to look at what their customers are saying.


If you want to read some honest reviews about the features of Kajabi, simply visit Capterra — check out what people are struggling with.


Make sure that you take a real look at what Kajabi’s customers are saying.


And don’t just get caught up in their marketing hype.

3. Pricing options and plans

Let’s explore the differences in Kajabi’s 3 pricing options.


All their pricing plans offer you unlimited bandwidth, unlimited video hosting via Wistia, and 0% transaction fees.


Kajabi offers annual and monthly plans — giving you some flexibility on how long you want to subscribe to their services.

3.1. Kajabi Basic

Kajabi Basic

Source: Kajabi.com

Kajabi Basic is the entry-level plan, and the lowest level plan you can get.


It’s also Kajabi’s cheapest option — but this package will still cost you $149 a month (or $119, if billed annually).


Perks of the package:

  • 3 products
  • 3 pipelines
  • Unlimited landing pages
  • Unlimited marketing emails
  • 10 000 contacts
  • 1 000 active members
  • 1 website with ready-to-use templates
  • 1 administrative user
  • Access to the webinars and tutorials of Kajabi University
  • No transaction fees
  • Limited chat support
  • 1 Customer Success Activation Call and Automations

3.2. Kajabi Growth

Kajabi Growth

Source: Kajabi.com

Kajabi Growth is the mid-level plan and is also the most popular.


It costs $199 a month (or $159, if billed annually).


Perks of the package:

  • 15 products
  • 15 pipelines
  • Unlimited landing pages
  • Unlimited marketing emails
  • 25 000 contacts
  • 10 000 active members
  • 1 website with ready-to-use templates
  • 10 administrative users
  • Access to the webinars and tutorials of Kajabi University
  • No transaction fees
  • Live chat support available 24/7
  • 1 Customer Success Activation Call and Advanced Automations
  • The ability to remove Kajabi’s branding
  • Access to an affiliate program

3.3. Kajabi Pro

Kajabi Pro

Source: Kajabi.com

Kajabi Pro is the most advanced plan — and also the most expensive.


This package will cost you $399 a month (or $319, if billed annually).


Perks of the package:

  • 100 products
  • 100 pipelines
  • Unlimited landing pages
  • Unlimited marketing emails
  • 100 000 contacts
  • 20 000 active members
  • 3 websites with ready-to-use templates
  • 25 administrative users
  • Access to the webinars and tutorials of Kajabi University
  • No transaction fees
  • Live chat support available 24/7
  • Assessments including quizzes and surveys
  • 1 Customer Success Activation Call
  • Advanced Automations
  • The ability to remove Kajabi’s branding
  • Access to an affiliate program
  • Access to the code editor

3.4. An add-on: Kajabi Access

The Kajabi Access add-on costs an additional $99 when you add it to your new or existing Kajabi plan.


Perks of the package:

  • 6 x 1-on-1 individual sessions with a Kajabi Customer Success Manager
  • It allows you to double everything in your chosen plan (this means double the products, pipelines, and allowed members and users)
  • Access to the code editor
  • Access to new, unreleased versions of Kajabi

3.5. Yes, Kajabi is quite expensive.

Kajabi’s prices are without a doubt on the steep end.


It's much pricier than any of its competitors, and, to make matters worse, Kajabi has no subscription plan that is entirely free.


The entry-level plan, Kajabi Basic, has significant limitations on what you can do — and even costs $50 more than systeme.io’s most advanced plan!


This means that using Kajabi will cost you anywhere between $119 and $399 a month for access to basic features.


While Kajabi does offer a 14-day free trial, you need to enter your credit card details to access it. 


Two weeks is a very short time to know whether Kajabi really works for your business.


Kajabi also offers a 30-day money-back guarantee where they give a full refund if you cancel your subscription within a month’s time.


But still, $119 to $399 is a hefty payment to put down before you can even use the Kajabi platform for your own business to see if it works.


And no business has money to spend unnecessarily (especially when systeme.io provides a comprehensive all-in-one platform for MUCH less).


We guarantee that you have to look no further than systeme.io for a quality alternative for your online business’ needs.

4. Why systeme.io is the alternative for you!

systeme.io logo

systeme.io logo

Because Kajabi is so expensive, we've included the only alternative you’ll need — and it’s a lot more budget-friendly.


Systeme.io really is the only tool you’ll ever need for your online business.


By using our services, you can stop using a lot of different tools.


Systeme.io has all the features that Kajabi has to offer and so much more to make it as easy as possible for your business to thrive.


Let’s have a look at systeme.io’s features and pricing plans.

4.1. Create sales funnels

Create sales funnels

Our funnel builder makes building the perfect sales funnel tailored to your business super easy and hassle-free with these features:

Want to know more about our sales funnel builder? Click here.

4.2. Send marketing emails

Send marketing emails

Systeme.io allows you to integrate your email list into your sales funnels and websites with these features:

Want to know more about our tools for email marketing? Click here.

4.3. Build websites

Build websites

Easily create your website with our templates, our simple interface, and these handy features:

  • Start with our website templates and speed up the building process with our simple-to-understand interface
  • Create the website you want with the drag-and-drop editor
  • Integrate your email list, payment system, and membership site
  • Create and add a blog for your audience

Want to know more about our website builder? Click here.

4.4. Manage your affiliates

Systeme.io is made to manage your affiliates and payouts all in the same convenient location with these features:

  • Easily track your affiliates
  • Manage affiliate commissions and payouts
  • Integrate your email list, payment system, and membership sites
  • Publish your offers on the marketplace for thousands to see
Manage your affiliates

You also get access to run your own affiliate program in all of the pricing plans!


Want to know more about our affiliate program? Click here.

4.5. Create online courses

Create online courses

You can easily and without hassle create your online courses with our efficient templates and simple interface.


Systeme.io give you all the tools, templates, and tips to make sure your content sells with these features:

  • Create your course site with our easy-to-use editor
  • Integrate your course access with payments (from PayPal and Stripe) from your sales funnels and websites
  • Give timed access to your course
  • Create, market, and sell your course in one place

Want to know more about our tools for course creation? Click here.

4.6. Automate your marketing

Automate your marketing

Systeme.io provides you with marketing automation tools that handle all the finer details with these features:

  • Capture leads automatically with integrated funnels and emailing
  • Automate and personalize repetitive email sequences for products, courses, and membership sites
  • Add automated rules to any element of your website and funnel
  • Automatically trigger emails and membership access

These features are built-in because we know that time is money.


And we also know you don’t have money to waste.


Want to know more about our tools for automated marketing? Click here.

4.7. One tool to replace them all

One tool to replace them all

The features of systeme.io enable you to replace all other third-party tools and software you’ve been using for your online business, including:

Systeme.io is everything you need — an all-in-one solution, easy-to-manage place.

Why not give our Freemium plan a chance?

4.8. Systeme.io’s pricing plans

Systeme.io’s pricing plans

Systeme.io’s pricing plans

ALL of our plans (including the free option) include:

  • Unlimited emailing to your contacts
  • Unlimited file storage space so you can create funnels based on our tried and tested templates
  • Unlimited members on your site
  • No transaction fees
  • Access to our affiliate program to increase your income through referrals to systeme.io
  • Online support whenever and wherever you need it

Basically, systeme.io gives you everything that Kajabi has to offer and much more — all for a fraction of the price (or a free plan to get you started).

5. Conclusion

Building an online business is no simple feat.


Besides having a winning idea that will get sales, you also need to use all sorts of technology and tools to get it going.


Kajabi is extremely useful as an all-in-one platform.


It eliminates the need for you to use 10s of other tools to get the job done.


But we cannot deny the high prices of Kajabi — especially for businesses with tight budgets and no money to waste.


This is where systeme.io comes in — with a forever free plan to get you started.


The best thing is that our services are available no matter what products you’re selling — and it’s definitely not only limited to selling courses, membership sites, or coaching programs like Kajabi.


Systeme.io gives you more features for much, much less.


Check out our Freemium plan to get started.


Why not give us a try today instead of paying for 10 different tools or signing up for Kajabi’s pricey plans?


It will cost you next to nothing to grow your business with systeme.io.


Why on earth would you want to pay Kajabi’s high prices instead?

These articles may also be of interest to you:  


-      Most Profitable Niches to Make Money Online

-      Conversion Rate Optimization | systeme.io

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