8 Webinar Follow-Up Email Templates to Grow Your Audience and Make Sales

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You’ve heard it a million times: webinars are great ways to grow your audience and boost sales.

But what is a webinar without an audience? How do you get people to attend the webinar that you’ve worked so hard on? And how can you boost sales?

— with a dedicated webinar email sequence!

In this post, we’ll discuss what a webinar email sequence is, why they’re important, and as a bonus provide you with 8 follow-up email templates and tips to craft your own.

Let’s dive straight into it!

What is a webinar follow-up email?

A webinar follow-up email is an email or a sequence of emails sent after someone has registered for your webinar.

But why are these emails important?

People are busy, and sometimes it’s easy to forget about something they’ve planned.

So, it’s essential to remind them about your webinar.

An effective way to do this is by creating an automated email sequence that includes at least one webinar reminder email.

(A marketing platform like systeme.io lets you easily set up automated email sequences)

Not only do these emails act as reminders for your upcoming webinar, but they’re also great ways to nurture your new webinar leads.

Once people have registered for your webinar, they’re a part of your mailing list, and that allows you to turn those leads into customers.

A dedicated webinar email sequence can also have a significant result on your webinar ROI (return on investment). For every $1 you spend on email marketing, you can expect an average ROI of $42.

Email marketing is a quick and cost-effective way to reach a lot of people, and increase awareness and attendance of your webinar.

So, where do you start?

First, you’ll need to figure out which emails you’ll want to include in your webinar email sequence.

Types of webinar follow-up emails

When you start preparing your webinar email sequence, you should consider the following 3 questions:

1. What information will your webinar attendees need? This includes everything from who’s speaking, what the webinar topic is, the date and time of the webinar, and how to attend it.

2. Will your attendees need any resources? If yes, it’s useful to send the webinar-related content beforehand so attendees can make the most out of your webinar.

3. How will you accommodate interested people who can’t attend? In the case where people are unable to attend, you’ll ideally want to send them a webinar recording, presentation deck, or a recap blog. This could encourage people to attend future webinars.

Generally, the type of webinar emails you send will depend on your business and webinar type.

However, there are 8 types of emails every successful webinar follow-up email sequence needs:

1. Post-registration confirmation email — This email should answer any questions your registrant might have after registration, such as:

Was my registration accepted?
What should I do next?
When, where and what should I expect?

2. 3 webinar reminders — These emails should remind your registrants about your upcoming event or about anything they’ll need for the event. This email should be sent at specific stages, of which the first is typically sent 7 days before your event

3. Post-webinar thank-you email — Here you should thank the audience for their webinar attendance and remind them of the offer in your webinar (if there was any)

4. 3 post-webinar follow-ups — The purpose of sending emails after your webinar is to increase post-webinar conversion. It typically includes the webinar recording, additional resources, and future events details

Now let’s have a look at how to craft an effective webinar email sequence.

8 templates to inspire your webinar follow-up emails

Post-registration confirmation email

First things first — once people register for your webinar, you’ll want to send out confirmations of their registrations.

This email is the first step to ensuring webinar attendance. You can set up an automatic confirmation email that can be sent to registrants immediately after signing up.

The post-registration confirmation email may look something like this:

First reminder: 1 week before the webinar

Once someone has registered for your webinar, the next stage is to remind them about it.

The first reminder should be sent at least 1 week before the webinar.

Here you can include information such as:

What will be discussed (briefly)
Webinar schedule
A link to “save-the-date” in their calendar
Answers to any frequently asked questions

The first reminder follow-up email may look a little something like this:

Second reminder: 1 day before the webinar

It’s now 24 hours before your webinar and also time to send out the second reminder.

This email should include mainly 2 things:

1. The where — Provide a link or add a CTA button to allow attendees to access your webinar

2. The when — Include the exact time and date of your webinar

The second reminder follow-up email may look a little something like this:

Third reminder: The day of the webinar

It’s the big day!

And that means it’s time to send out your final reminder email.

This email should be sent a few minutes before the webinar starts. But make sure you give them enough time to check (and re-check) their calendar to make sure they’re still able to attend.

Remember: this email is exactly what it sounds like — a reminder! It doesn’t need to be flamboyant or include a lot of copy; only a short and sweet reminder and an easy-access link will do.

The final reminder follow-up email may look something like this:

Thank-you email for webinar attendees

Well done, you’ve successfully delivered your webinar!

Your webinar may be over, but the webinar follow-up process continues.

The first email you want to send post-webinar is your thank-you email. Let your customers know that you appreciate their attendance and that you’re available for any questions they may have.

You should automate your thank-you email to be sent immediately after your webinar is finished. In this email you can:

Include a sentence thanking them for attending
Ask for any feedback or comments
Remind them that they’ll be receiving a recording of your webinar

Your thank-you email may look something like this:

First post-webinar follow-up

It’s the day after your webinar and that also means it’s time for your first post-webinar follow-up.

Keep the good times rolling by attaching a recorded version of your webinar to allow attendees to watch the recording anytime and relive the experience.

Note: A webinar recording is also useful for the people who registered but could not attend your webinar the previous day.

Now is also a good time to remind your audience of your main call to action — the purpose of your webinar — be it to purchase a product or to access an online course.

Your first post-webinar email may look a little something like this:

Second post-webinar follow-up

Your second post-webinar email should be specifically designed to further educate your webinar attendees.

Use this email to give them a deeper understanding of the topics you discussed and, at the same time, establish trust in your online business.

(You should send this email about 3 days after your webinar)

These emails can include free bonus resources such as:

Recap materials
A relevant blog post
Podcasts
An ebook or online course

The second post-webinar email may look a little something like this:

Third post-webinar follow-up

About a week after your webinar, you can send your third post-webinar email.

Use this opportunity to inform your audience about future webinars and other events.

Additionally, you should include a call to action to make your offer and move your new leads straight into your sales funnel!

Your third post-webinar email might look something like this:

In addition to having these templates at your disposal, here are some quick tips you can use to write the perfect follow-up emails!

Quick tips on writing your webinar follow-up emails

Each one of these email follow-up templates should give you a solid foundation to start creating your webinar follow-up emails.

As you write your emails, keep the following 6 tips in mind:

1. Email subject line — Create email subject lines that are concise, straightforward, and attention-grabbingly awesome. To achieve this, include action-oriented verbs, maybe pose a compelling question, and I can’t stress this enough, test your subject line options!

2. Call to action — A good CTA will grab your audience’s attention and persuade them to click. Make sure it’s easy to spot by using contrasting colors and be specific by using direct, concise language.

3. Personalization — Craft an email that your target audience can’t resist. Address people by name, send out relevant and timely content and build a relationship with your customers.

4. Email copywriting — Your email’s copy should be concise, instill a sense of urgency, and deliver something of value.

5. Social proof — Show, don’t tell! Include real customer reviews, showcase expert endorsements, or share case studies. This builds trust and credibility for your online business.

6. Include FAQs — Provide answers to questions your audience might have. You can also provide an email address, which they can contact in case they have any other burning questions.

By keeping to these few tips and using the above webinar follow-up templates as inspiration, you should be well on your way to creating the ultimate webinar email sequence!

And here’s some more good news: Systeme.io is a one-stop shop for all your webinar and digital marketing desires and could be the perfect webinar marketing tool to take your online business to the next level!

Easily create your webinar follow-up email sequence with systeme.io!

systeme.io logo

So, a little birdie told us you’re looking to create a webinar follow-up email sequence for your upcoming webinar!

Systeme.io can help with that!

— Umm, how exactly?

All you need is a quick look at systeme.io’s key features to see how we can help you:

Email marketing — 57% of webinar registrations come from emails, making this a crucial feature to grow your business
Business automation — Automate your emails (and your entire business!) to make your webinar promotion a seamless process
Sales funnels — Create an effective webinar sales funnel
Affiliate program — Create an army of affiliates to promote your webinars
Sell products and online courses — Use your webinar to drive traffic directly to your sales pages
Integrations — Use the PayPal and Stripe integrations to easily monetize your webinars

How to set up an automated webinar follow-up sequence with systeme.io

Systeme.io allows you to set up an evergreen webinar email sequence in just 3 easy steps!

1. Step 1

Start by creating a new funnel and picking the “Run an evergreen webinar” goal.

2. Step 2

Now, pick one of our proven templates and customize your opt-in page with our drag-and-drop editor.

3. Step 3

Once you’re done customizing your opt-in page, go back to the funnel dashboard and click on “Emails”.

You will then have the option to schedule emails to be sent at multiple different times, depending on when the individual opted-in to your webinar page, including:

The exact time after they’ve registered
A period of days before the webinar starts
A period of days after the webinar starts

This way you can create an entirely automated follow-up sequence that runs at a set time depending on the opt-in time of each registrant.

And voilà, you’ve created yourself an automated webinar follow-up sequence!

Systeme.io’s pricing

If you think our features sound impressive, just wait until you get a look at our pricing:

systeme.io’s pricing

Systeme.io offers 4 pricing plans:

1. Free plan — $0/month (no credit card details required)

2. Startup plan — $27/month

3. Webinar plan — $47/month

4. Unlimited plan — $97/month

If you’re looking to start running your webinars, the Webinar plan comes with 10 evergreen webinars, 100 email campaigns, and an unlimited number of emails.

Alternatively, the Unlimited plan gives you unlimited webinars, unlimited campaigns, and an unlimited number of emails.

Using systeme.io to run your evergreen webinar might be the key to unlocking your traffic — especially when used with our advanced marketing tools.

FAQs about webinar emails

Source: freepik.com

Got questions? We’ve got the answers — check them out!

When should I send the first post-webinar follow-up email?

There is no 100% right time to send your first post-webinar follow-up email, however, we recommend sending a thank-you email immediately after the end of your webinar.

After that, wait at least 24 hours before sending another follow-up email.

Note: According to statistics, the best time to send your promotion emails is midweek.

How many reminder emails should I send for a webinar?

The best way to maximize your webinar’s attendance without overemphasizing it is to send 3 email reminders: 1 email the week before, 1 email the day before, and 1 email the day of your webinar.

Conclusion

Now, don’t allow your leads to slip away. Go and create an automated email sequence and remind your audience why they were interested in the first place!

If you keep to these few tips and use the provided webinar follow-up templates as inspiration, you’ll be able to create your webinar email sequence in no time at all.

To make the process even easier, join an all-in-one marketing platform — like systeme.io — and see your attendance rates and sales skyrocket!

But why stop there? Grab your free account today to try our platform out for yourself!

If you’re ready to jump into creating webinars with systeme.io right away, click here to sign up for our Annual Webinar plan and save 30% on your subscription!