Order bump
A one-click checkbox on a checkout page that lets a buyer add a small, related product to their existing order without re-entering payment details. Order bumps are priced at 20-50% of the main offer and live directly above or below the credit-card field, so the decision happens at the moment the buyer is already committing. A well-designed bump lifts average order value 20-40% with no extra ad spend, no second checkout, and no friction added to the main purchase.
Why order bumps matter
The cheapest revenue you'll ever earn is the kind that costs no extra ad spend and no extra clicks. Order bumps are the closest thing to a free 20-40% lift.
Revenue lifts without traffic lifts
Adding 20-40% to average order value means every existing ad campaign earns more without changing the spend. The same buyer pays more because you offered them more.
The buyer is already committing
The moment someone enters their card details is the moment their resistance is lowest. Anything offered then converts at a higher rate than the same item offered before or after.
One click, no second checkout
Order bumps avoid the friction of a separate cart, login, or payment step. Single checkbox, single payment, single submit, no chance to lose them between pages.
How an order bump works
Pick a related add-on, price it small, place it next to the credit-card field, write outcome-focused copy, then watch the take rate.
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Pick a relevant add-on
The bump must complement the main offer: templates with a course, fast-shipping with a physical product, a "done with you" upgrade with a DIY guide. Random products convert badly because they pull the buyer's attention off the decision they were about to make.
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Price it at 20-50% of the main offer
Too cheap and the bump feels insignificant; too expensive and it stops being an impulse decision. On a $97 course, $19 to $47 works. On a $9 e-commerce product, $3 to $5. The bump should always be a small fraction of what's already in the cart.
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Place it directly at the checkout
Above or below the credit-card field, in plain view, never behind a tab or a "see more" link. The whole point of the bump is that the buyer doesn't have to leave the page to consider it.
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Write copy that frames the outcome
One short sentence on what the buyer gets out of it, not the feature list. "Add the 30 templates so you don't have to design from scratch" outperforms "30 templates included for $17" by 2-3x in most testing.
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Track the take rate
A healthy order bump take rate sits between 20% and 40%. Under 15% means the offer is weak or the price is wrong; over 50% usually means the bump belongs in the main offer, and you're leaving margin on the table by separating it.
What it looks like in practice
Three live setups, each with a take rate in the healthy 25-45% range and a clear AOV lift on the existing traffic.
$27 templates pack on a $97 course
A creator selling a $97 marketing course adds a $27 "templates and worksheets pack" as an order bump on the checkout page. 38% of buyers tick the box, lifting average order value from $97 to $107.30. The same ad budget now earns 10% more revenue without any change to traffic or the main offer.
$9 gift wrap on $50+ jewellery orders
A jewellery store offers a $9 "gift wrapping and handwritten note" order bump on every purchase over $50. 44% of buyers add the bump. Average order value rises from $58 to $62 with no extra marketing, and the higher AOV makes the store's cold ad spend comfortably profitable.
$97 Slack support on a $497 strategy session
A consultant selling a $497 one-off strategy session offers a $97 "30 days of Slack follow-up access" order bump. 28% of buyers take it, lifting AOV from $497 to $524. The bump also doubles as a soft pitch for the higher-ticket retainer that follows.
The metrics that tell you if a bump is working
Eight numbers, all reading off the checkout page itself. The first one is the most important; the rest catch the side effects.
Take rate
Percentage of buyers who add the bump. 20-40% is healthy; below 15% signals weak relevance or price.
Average order value
Total funnel revenue divided by total buyers, with the bump live. Compare before and after to size the lift.
Bump revenue contribution
All revenue from bumps divided by total funnel revenue. Tells you how much the bump is carrying.
Main-offer conversion rate
Percentage of checkout visitors who complete the main purchase. Watch for drops when a bump is added.
Cart abandonment rate
Percentage of visitors who reach checkout but don't buy. A bump that's distracting drives this up.
Bump refund rate
Refund rate isolated to bump items. High refund rates signal expectation gap or buyer's remorse.
Time on checkout page
Average seconds spent on checkout. A small lift is fine; a 30%+ jump suggests the bump is slowing people down.
Bump-to-upsell attach
Percentage of bump buyers who also take the downstream upsell. The buyer profile you most want to optimize for.
Related glossary terms
Concepts that connect directly to order bumps. Each pairs with the bump in a working funnel.
How systeme.io handles order bumps
Every checkout step inside a systeme.io funnel includes a native order bump field. Add product, headline, price, save: it appears as a one-click checkbox at the buyer's payment page.
Native order bump field
Every checkout step has a built-in bump slot. No plugins, no custom code, no second checkout page. Configure the offer, headline, and price in the funnel editor.
One-click add to order
The bump uses the same Stripe or PayPal payment flow as the main offer, so the buyer never re-enters card details or clicks through to a second page.
Funnel builder
Drag-and-drop builder for the whole funnel: opt-in, checkout with the bump, one-click upsell, thank-you page, all in one flow with no extra tools.
Per-bump analytics
Take rate, bump revenue, and main-offer conversion tracked separately so you can see exactly what the bump is contributing and whether it's hurting the core sale.
Pairs with one-click upsells
Combine the bump with a post-purchase one-click upsell on the next page. The buyer adds the bump at checkout, then sees a single upsell offer they can take with one more click.
Included on the free plan
Order bumps work on every paid funnel from the free tier upward, so you can test the lift on real orders before any platform spend.
Frequently asked questions
Common questions about pricing, placement, and stacking order bumps, plus how systeme.io handles each one.
An order bump is a one-click checkbox on a checkout page that lets a buyer add a small, related product to their existing order with a single tick. It uses the same payment, the same form, and the same submit button as the main purchase, which is what makes it so effective: no second checkout, no re-entering card details, no friction. A well-designed order bump lifts average order value by 20-40%, and that revenue is pure margin because the traffic and conversion costs are already paid.
An order bump appears on the checkout page itself, before the payment is submitted, and is added with a single checkbox. An upsell appears after the purchase is complete, on a separate page, and asks the buyer to make a second one-click purchase. Bumps convert higher because they ride on the existing decision; upsells let you offer something larger because the trust threshold has already been crossed. Most successful funnels use both.
Price the bump at roughly 20-50% of the main offer. Lower than 20% and it feels insignificant; higher than 50% and it stops being an impulse decision and slows the checkout. On a $97 course the bump usually sits between $19 and $47. On a $9 e-commerce product the bump is often $3 to $5. The rule is the same in both cases: small enough to add without thinking, large enough to make a real difference to revenue.
Three things. Relevance: the bump must complement the main offer (templates with a course, gift wrap with a product, fast-shipping with a physical good). Placement: directly above or below the credit-card field, in plain view, not behind a tab. Copy: one sentence on the outcome, not the feature list. "Add the 30 templates so you don't have to design from scratch" outperforms "30 templates included for $17" by 2-3x in most testing.
Most platforms let you add multiple bumps, but the take rate drops sharply after the first one. The best results come from a single, well-priced bump that's clearly relevant. Adding two or three bumps usually lifts revenue slightly but also lengthens the checkout enough to hurt the main-offer conversion. If you want to offer more than one add-on, move the second into a one-click upsell on the next page rather than stacking the checkout.
Every checkout step inside a systeme.io funnel includes a native order bump field. Add the bump product, write the headline and short description, set the price, and it appears as a one-click checkbox at the buyer's payment page. The bump uses the same Stripe or PayPal flow as the main offer, so the buyer doesn't re-enter card details. Funnel analytics report take rate and bump revenue per checkout, so you can test offers and copy without leaving the platform.
Add an order bump to every checkout in systeme.io
One checkbox, one click, no second payment step. Lift average order value 20-40% on every funnel you already have running, with no plugins, no code, no extra fees.
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