Abandoned Cart Emails: How to Reduce Cart-Abandonment and Recover Lost Sales

In these cases, customers tend to be willing to pay more to speed up the process — if you need to charge more for different shipping options, do it!

These factors all contribute to a bad user experience, resulting in many customers abandoning their shopping carts.

Ways to simplify your checkout process include:

If you’re looking for a solution, systeme.io’s sales funnel builder offers built-in automation tools to create more efficient processes.

These factors make shoppers too uncomfortable to provide their banking details online.

To avoid cart abandonment and gain your customers' trust, you can:

By implementing the above, your customers will know that they are dealing with real people who care about their experience and will take care of their personal details.

It’s a win-win situation — the customer is happy and you close more sales.

The world is moving into a mobile-first economy and ensuring that your website is compatible with mobile devices is crucial.

To make your return policy more generous, you can:

Why not run a test for a month or two and see whether the approaches are profitable for your business?

Popular methods of payment include:

With systeme.io, this issue simply doesn’t exist because we are directly integrated with PayPal and Stripe.

One way to resolve this issue is to create a pop-up to remind your potential customer to double-check their payment information to avoid disappointment.

Now that we know why carts are abandoned, we need to ask ourselves how we can avoid them.

By sending cart recovery emails!

In the next section, we introduce 10 of the most effective strategies for writing the perfect email to recover abandoned carts.

Let’s get straight to it.

Abandoned cart emails are one of the most effective methods to recover lost customers.

In this section, we’ll give you exactly what you need to write an exceptional abandoned cart email.

To make it a little easier, we’ve also added a few abandoned cart email examples.

Your abandoned cart emails’ subject line should be enticing enough to get your customer to open the email.

You can use:

The above could make your email just intriguing enough to get your potential customer to go back to their abandoned cart and complete the purchase.

In this case, less is more!

Examples of effective subject lines are:

The call to action you use can make or break the impact of your shopping cart abandonment emails.

Your call to action needs to tell your customers exactly what you want them to do.

Brownie points if your call to action is:

When designing your abandoned cart email, you want it to showcase your brand’s personality.

You need to make sure you stand out in your customers’ inboxes.

There’s no better way to showcase your goods than placing stunning images of them in your abandoned cart email.

You want your visitors to see what they’re missing and create a sense of desire for your products.

The goal here is to make the product that was left behind the main character, so customers have to pay attention to it.

Additionally, adding images of related products can help encourage your visitor to commit.

Along with the catchy call to action and personalized subject lines, a good design can also distinguish your abandoned cart email from the other emails in a customer's inbox.

Visuals help your visitors connect to your message more effectively.

Some ways to make your design spectacular are:

We all know that we want things we can’t have.

So, what’s keeping you from using that to your advantage?

The scarcity approach is such a popular tactic in email marketing.

Alerting your visitor that they might not be able to purchase the abandoned items, can bring them back to purchase them before they’re gone.

Social validation is proven to affect online purchasing decisions. 14.6% of shoppers read more than 10 product reviews before purchasing a product.

You can convert the unconvinced by pulling your best reviews from loyal customers and including them in your abandonment cart email.

Imagine you are shopping for a new pair of jeans. You’ve found 3 that you love, based on the pictures:

Which pair would you buy?

Offering a discount code to cart abandoners can make the purchase seem more attractive.

However, we recommend not to offer a discount straight away — it kind of makes you seem desperate.

Offering coupons is also a risky business, and here’s why:

How to effectively make use of coupons:

In third place we have Whiskey Loot:

And more!

We awarded second place to Dyson’s abandoned cart email.

In general, this email includes most of the right elements, while also boasting a sleek, clean design that will potentially recover lost revenue.

Google takes first place in our top 3 favorite cart abandonment emails.

Want to know why?

This abandoned cart email even makes us want to go shop on Google’s online store.

In the following section, we have compiled and answered a few frequently asked questions, just in case you are still uncertain of a few things.

The simple answer — Yes. In fact, according to experts, you can get up to 10% of lost customers back with abandoned cart emails.

While every online store is different, most ecommerce stores tend to send 2-4 cart recovery emails.

The sole purpose of abandoned cart emails is to encourage customers to go back to their abandoned cart and complete the checkout process.

All abandoned cart emails should include a reminder of the items the customer left behind, an enticing subject line, and a call to action that’ll motivate customers to buy.

Timing matters when it comes to abandoned cart emails. When to send your cart abandonment email depends on multiple factors.

Ideally, you don’t want to wait longer than a few hours from the time your visitor abandons their cart to send your email.

With an email marketing platform, anyone can send abandoned cart emails.

You can also send a text message about abandoned carts. Here is a list of abandoned cart SMS examples you can check out

Platforms like systeme.io even offer tools to create an automated abandoned cart email sequence that triggers multiple emails to send over time so that you don’t have to do it manually.

Abandoned cart emails are GDPR compliant.

According to the European Commission’s definition of legal grounds for data processing, you’re compliant as long as you have explicit consent from the people who’ll be receiving your emails.

A good way to avoid infringing on laws is to keep to the given rules and partner with a reliable and trustworthy marketing platform.

Additionally, systeme.io also offers the following:

With functionality like this, you would think we’d expect you to pay an arm and a leg — luckily, with systeme.io you can keep both those limbs.

Our platform offers 4 different pricing plans to pick from, including an option that is completely free.

Without a doubt, there are a variety of strategies to create the perfect abandoned cart email.

We suggest A/B testing all the different approaches to see what works the best for your target audience.

An amazing abandoned cart email can create brand enthusiasts and happy customers.

With exceptional copywriting and branding, you can easily earn your customers’ trust and loyalty.

Along with systeme.io’s email marketing software, you will easily be able to create effective and outstanding abandoned cart emails.

So, what are you waiting for?

Sign up with systeme.io now for a free trial!