A Guide: How to Create a Successful Landing Page with WordPress

A landing page is a standalone web page visitors land on when they click through from an email, ad, or any other digital location.

Landing pages serve a single purpose — It aims to capture visitors’ information to convert them into leads.

It reaches this goal by encouraging visitors to download content, subscribe to newsletters, or buy a product or service.

A high-converting landing page can benefit you in 5 ways:

If you’re creating your first landing page with WordPress, it’s important to know the difference between a regular WordPress page and a landing page.

WordPress began as a simple blogging platform that allowed users to create and publish blog posts.

Today, WordPress is an open-source content management system that can be used to create websites and/or blogs.

If you're using WordPress, you have 2 methods for creating landing pages (that require no coding knowledge):

One of the easiest ways to create landing pages involves installing a WordPress Theme.

Several files (images, style sheets, and code) make up a WordPress theme, which determines how your blog or website will look overall.

Something as significant as the style of your website and as the colors of your hyperlinks are both subject to theme management.

So, without further ado, let’s go over a step-by-step guide on how to create a landing page in WordPress with a theme.

From your WordPress dashboard, hover above “Appearance” and click “Themes”.

Once you’ve activated and set up your theme, hover over “Pages” and click “Add New” to create a landing page.

Alternatively, click on the “Add new” button at the top left of your page.

After you’ve created your landing page, you’ll need to make your new page a static homepage.

(Keep in mind that this isn't the same as your regular homepage; the static page will ensure that visitors land on it when they click a link on your site or any other direct link.)

Go to “Settings” and click on “Reading”.

Once you’ve saved the changes, you can start customizing and adding content to your landing page with the WordPress theme and page editor.

You can modify your WordPress theme by going to “Appearance” and then clicking on “Customize”.

Here, you’ll find options for editing your theme, such as layout, footer, header, buttons, colors, backgrounds, and so forth.

When you're happy with the results, use the “Preview” option to double-check the work done on your landing page.

Finally, at the top right corner, click the “Publish” button, and voilà — you have yourself a completed landing page!

Apart from using the WordPress editor, another way to create landing pages involves installing a landing page builder plugin.

Landing page plugins allow you to create compelling landing pages as many of them provide a drag-and-drop builder and pre-designed landing page templates.

In this step-by-step guide, we’ll show you how to build a landing page using the PluginOps Landing Page Builder plugin.

First, log in to your WordPress dashboard and go to “Plugins” and click on “Add New”.

Once you’ve installed and activated the landing page plugin, move over to the “PluginOps dashboard”.

After editing your landing page template, it’s finally time to publish it.

Now that you have a guide on how to create landing pages in WordPress, let's take a look at some leading WordPress themes and plugins to help you get started.

While we can’t call any single theme the best, we’ve compiled a list of 3 free landing page WordPress themes based on quality, features, and overall design feel to reflect modern industry standards.

Shapely is fit for any ecommerce, business, store, landing page, or freelancer website.

Additionally, it can support practically any other field in spite of its unique appeal to certain niches.

Considering its well-optimized structure and responsiveness across all devices, Shapely is SEO-friendly and a good multipurpose partner for any project and/or website.

Additionally, you can add as many images as you want and even turn them into a slider.

If you don’t know any coding, but still want a professional-looking website for your online business, Illdy might just be the theme you need to create your landing pages with WordPress.

This theme is considered one of the best business WordPress themes due to its neutral design and extreme flexibility.

With these 3 themes, getting your landing pages started will be a breeze.

You don’t need any coding or design experience.

You simply pick the theme that resonates with you and your project the best and start creating your pages with one of the methods mentioned earlier.

Creating a landing page in WordPress can be made quite simple with the help of a landing page builder — we’ve compiled a list of 4 of the best WordPress landing page plugins available.

To make sure you choose the right one for your website, let's take a look at some of the characteristics you should look for in a good landing page plugin:

Now that we're familiar with the must-have characteristics, let's review some of the best landing page plugin options available for your WordPress landing page.

Elementor’s free plan offers a good range of features, however, most are limited and as soon as your business starts to grow, you’ll most likely need to upgrade to a paid plan.

As you can see, you have loads of options to create your landing pages in WordPress — now it’s time to put these options to the test by creating the ultimate landing page.

This post on landing pages wouldn’t be complete without a few best practices to make the most out of your landing pages — so, we’ll provide you with 5 quick tips to get you started:

WordPress is built on a template concept — This means that your WordPress page design is constricted to the design limitations of the template you’ve chosen.

The idea is straightforward: just add your logo, a few images, and some information, and your page will be live — What they don’t tell you is...

Designing a landing page that instills trust, emanates professionalism, and motivates visitors to make a purchase is quite difficult, and eventually one quickly becomes aware of the template's limitations.

As a result, you’ll have to install new plugins to access more features — These plugins often cost a lot of money and are sometimes outdated.

Allow us to present to you an all-in-one alternative where you won’t have to look elsewhere to get the entire job done — systeme.io!

Every single one of our tools is specifically designed to make it easy for anyone to get their online business started.

Even complete beginners can build a fully functional business without depending on web developers.

We still have more to offer as a platform that does it all.

Here at systeme.io, we offer 4 pricing plans:

With our forever-free plan you’ll get:

Additionally, you’ll be able to make use of other features such as automation, workflows, A/B tests, and receive 24/7 customer support.

You can create, manage, and host your website — all with systeme.io!

The right landing page can increase client conversion by piquing visitors' interest.

WordPress allows you to create landing pages, but since not all features are preinstalled, you'll also require several third-party tools and plugins (which can be expensive, clunky, and time-consuming).

Systeme.io, on the other hand, is a platform that has everything you need for your website in one place.

Skip the hassles of working with multiple plugins and hosting sites in WordPress and join systeme.io to make setting up your online business a breeze!