Full Guide — How to Create the Best Short-Form Landing Pages

We know, we know, you can list these same points for long-form landing pages — but again, it all depends on your unique situation.

So are you ready to find out if short-form landing pages could work for you?

Let’s begin.

A landing page is a web page that online traffic gets redirected to after clicking on an ad or any other traffic source.

(Most of this traffic would form an impression of your page in just 5% of a second — so you want to make it a good one, quick.)

Short-form landing pages are a variant of landing pages that deliver information about your offer in a concise manner.

Notice how we deliberately didn’t mention word count — which many think of as the most important part of short-form landing pages. It’s not.

In fact, the type and state of your audience coupled with the kind of offer you’re promoting will dictate how your landing pages look more than anything else.

Long-form landing pages have these characteristics:

So in conclusion, short-form landing pages can bring in results if they’re used in the right circumstances, as mentioned above.

Which conveniently leads us to the next part of the puzzle — how do you create an amazing short-form landing page?

Needless to say, solid copywriting is essential for the success of your short-form landing page — or any landing page, for that matter.

With that in mind, this section will show you how to craft each and every part of your short-form pages.

And what better way to start that than…

You simply damage your entire page if you have a bad headline — this applies to any long-form or short-form page.

Don’t believe us?

Okay, check out this stat from Copyblogger:

— On average, 8 out of 10 people will read the headline copy, but only 2 out of 10 will read the rest.

Translation: If you want better conversion rates, you need above-average headlines that’ll capture more people’s attention and make them click/read your page.

And how do you do that exactly? How do you craft an above-average headline that’ll boost conversion rates on its own?

Easy! Just follow these guidelines:

And nothing is stopping you from sprinkling a few types of these around your page — as long as you make sure they’re distinct and can be easily noticed.

The design and copy of call-to-action buttons or CTAs are essential parts of any landing page — just take a look at these stats:

If we take a step back and look at what we said earlier about the state of your audience, and the kind of offers you’re promoting on short-form landing pages, we can derive a few guidelines your copy should follow:

So don’t go around thinking about having an optimal word count for your short-form landing pages — just include what’s needed to seal the deal for warm audiences.

This part is super important for short-form landing pages.

Think about it, if your copy is as short as possible, then media can easily transfer key pieces of information that convey essential points to prospects.

You can use:

Think of these as pillars that’ll help validate what prospects are looking for in your short-form landing page, and push them towards your CTAs.

(Notice that you can also use media to display social proof).

For those who don’t know, A/B testing — also known as split testing — is when you split incoming traffic into 2 identical web pages with 1 known variable between them.

For instance, you can A/B test 2 duplicate landing pages that have different headlines, and depending on which 1 delivers a better conversion rate, you’d know which had the better headline.

Note: you should A/B test everything from your short-form page structure to copy and everything in between.

Because at the end of the day, if something has a chance of dramatically improving your conversions, you should go for it.

Here’s how to set up A/B tests that’ll provide you with noteworthy results that’ll actually improve your landing page:

— Oh what’s that, you don’t know how to create A/B tests?

No worries! Later in this post, we’ll teach you how to create, host, and publish short-form landing pages, and then implement A/B testing — all with a custom domain and for free!

But first, let’s show you examples of short-form landing pages that you can draw inspiration from.

It simply doesn’t matter if you’re after:

Using systeme.io, all it takes is 5 minutes to create a beautiful page with a proven template that suits what you’re looking for — you can even connect your custom domain!

It takes 4 clicks to create and run an A/B test with systeme.io, simply:

Systeme.io is an all-in-one marketing platform that was built from scratch to launch, maintain, and scale online businesses!

That means we’re a 1-stop shop for your business needs. Here’s what you can do with us:

And if you think you can’t afford all this, then think again!

It’s free forever — and it gets you:

Plus, get access to tags, automation rules, coupons, online courses, and A/B tests.

As you go up in the plans, you’ll have raised limits on all the tools you have in the free plan, and unlock new features as well.

Once you reach the Unlimited plan, you’ll have zero limits on all the tools we have at systeme.io.

(Additionally, you can get free migration for your entire online business on any annual billing plan, which are all offered at a nice 30% discount).

If any of this sounds interesting to you, go get your free account now and try it out for yourself. We won’t ask for your card info!

Outside of digital marketing, nobody really cares about landing pages being long-form or short-form — all people care about is what makes your offer better than anything or anyone else.

So instead of trying to answer the question — which is better, long-form or short-form landing pages?

Start using them both where they make sense and where they get the best conversions possible. Hopefully, this post taught you how to do that when it comes to using short-form landing pages.

But all this would be for nothing if you don’t take action and start building some creative landing pages that take your business to the next level.

So naturally, you should go and sign-up at systeme.io and publish your first 10 landing pages for free!