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There are three pivotal aspects required to sell your product online:
Now, that’s us just getting started—but those are the essentials for your online business survival kit.
From there, you’ll evolve to the point where affiliate marketers might be necessary.
You might then want to figure out something of a stage presence and start performing webinars, which tend to push conversions through the roof.
Honestly, any tool you can think of to expand your value, reach, and availability to your target market can pay dividends.
But you’ll only benefit if you’re keeping in mind factors such as scope and sound strategizing.
One example of a poor strategy is working with an unsustainable model.
You know what’s unsustainable?
Trying to apply the various facets discussed above to your business model without syncing them together.
Imagine having to separately operate each mechanism as you scramble to stay on top of orders, customer emails, webinar schedules, and everything else you can imagine.
It would also be impossible to sustain your business while spreading your budget across these various tools and software.
Instead, the bulk of your operations as an online business need to be consolidated and synced in one platform.
This way, the technical side of your various processes are managed swiftly. So, you’ll have more time to spend on figuring out ways to earn more revenue.
Fortunately, we live in a day and age where there are comprehensive, turnkey, all-in-one solutions to the problem of the modern online entrepreneur who’s spread a bit thin.
First, there’s Systeme.io, which offers the robust framework equaled to any high-end marketing software at a fraction of the price.
However, other choices are worth investigating since each entrepreneur wants different things from their all-in-one platforms.
Namely, we’re investigating, comparing, and contrasting – objectively – two noteworthy tools throughout the online marketing industry:
Builderall and Clickfunnels.
Read on to find out how these two systems stacked up against one another:
Back in 2011, Erick Salgado created the Builderall platform. It’s been followed by a seemingly endless stream of releases ever since.
The most recent of these launches happened in July of 2019, with Builderall 3.0.
And yes, as would be hinted at in the introduction, Builderall is a digital marketing platform—which is a very vague description.
It possesses the essential tools discussed in the introduction as well:
This tool lets you create and map out your sales funnel in its entirety. It works through a seamless drag-and-drop process onto the page.
Here’s another drag-and-drop tool. In this case, however, it’s for building websites and landing pages.
What does that mean exactly?
You don’t need any code. That’s worthy of a massive sigh of relief for anyone who lacks in online technical know-how.
This feature is quite impressive: it’s a fully equipped email autoresponder service that ensures you touch base with your audience when it’s needed.
While these three marketing cornerstones are your must-haves, Builderall’s tools don’t end there.
There are a whopping 27 other tools on the platform, which is downright jaw-dropping compared to many similar products on the market.
You might be shocked at our candor with what it’s like to use Builderall.
However, in its earliest form, using this platform was akin to pulling our own teeth.
Because it has an interface that could confuse Einstein himself.
For a relative newbie, the whole experience feels unintuitive and like you are – in fact – performing some manner of rocket science.
Still, there were some positives, initially. Like with the template selection on the platform.
Unfortunately, this excellent benefit was offset by a dumbfoundingly complicated drag-and-drop builder.
Though everything has been on the up-and-up ever since Builderall 2.0 was relaunched with an array of new features.
Furthermore, they massaged out many of the kinks and revamped many of the current functions.
Despite the fact the UI still isn’t quite the graceful experience it should be, even on 3.0, there are still plenty of advantages with Builderall.
With the latest Builderall installment comes a tremendous new Canvas Funnel Builder that’s chock full of potential.
But if there’s one specific issue that seems to hinder this platform, it might be what many see as a strength:
Builderall seems more concerned with adding tools instead of fine-tuning the ones it has.
Think about it. You don’t want to visit a restaurant with too big of a menu because there’s no possible way to cook that many dishes with equal quality.
The above notion rings true with the 30 available tools on the platform. You only have so much time in the world.
And there’s limited space in your brain to learn how to use everything. At a certain point, it all becomes a bit pointless.
In our most objective point of view, Builderall should hone into what it does best and make it even better.
The Canvas Funnel Builder, The Pixel Perfect Builder, and MailingBoss are its bread and butter.
Those charged with developing Builderall will only give users the most value once they take those three core features and take them from ‘good’ to ‘unparalleled.’
Another advantage of Builderall is its price, which might prove useful when you’re starting your business and have limited funds.
But always remember, you get what you’ve paid for.
Our number one favorite part of using Builderall was the Canvas Funnel Builder since it allowed us to map out our entire sales funnel.
All we had to do was link together the different pages that we needed.
It comes with pre-made templates but also offers you the ability to make a funnel from a blank slate.
Upon setting everything up, you just have to press one button, and Builderall takes care of the rest, then voila!
Your funnel is built. From there, the Pixel Perfect Builder will let you adjust as needed once everything is in motion.
As was discussed in our more general breakdown, the fact that Builderall offers such an abundance of tools means that nothing it provides is all that state-of-the-art.
Nothing it offers is stand alone in any way as a real shining point.
For instance, Instapage’s editor is vastly superior to the Perfect Pixel Builder.
While ActiveCampaign or ConvertKit are both far more robust and valuable than MailingBoss.
And don’t get us started on the chatbot, which equates to a vastly inferior imitation of Manychat.
Yes, Builderall works if you’re interested in a buffet of tools—but quantity tends to reign supreme over quality with this platform.
Since ClickFunnels is the more mainstream all-in-one marketing tool, the story of Russel Brunson founding the platform in 2014 isn’t much of a secret.
In the six years that have followed, ClickFunnels has grown into a powerhouse that earns $100 million per year as an enterprise.
Furthermore, the organization reached 98,000+ members in December 2019.
The core function of ClickFunnels is its sales funnels, but it’s still extremely comprehensive with additional features.
Sure, it boasts the essential functions discussed in the intro (i.e., funnel builder, email service provider, and web hosting).
But its additional features dig a bit deeper.
ClickFunnels offers webinars and membership sites as well. And, on top of just helping build landing pages, it also provides squeeze pages.
When you dig into the most premiere features found on the Platinum package, you’ll enjoy the ease at which you can start your affiliate program (Backpack).
This attribute is quite fruitful, seeing as affiliate programs generate 15%–30% of all sales for advertisers.
The email function is second-to-none with the Platinum package, as your email service will be replaced with Follow-Up Funnels.
This comprehensive higher-end platform gives marketers, such as yourself, the most pinpoint tools to sell products online. With the kicker being that it’s all in the absence of costly developers.
If you want some proof of how much success has been generated via ClickFunnels, you’ll see that 300 entrepreneurs have earned 7 figures while using the platform.
One of the crucial things we’ve learned through ClickFunnels is how necessary it is to use bonuses and value stacks.
It’s one of the only guaranteed ways to get people to click on your links.
You might be hesitant about using bonuses, but the top ClickFunnels affiliates utilize them, offering proof that this step is integral to success on the platform.
Through ClickFunnels, you’ll have the capabilities to create lead magnets and offer white-label rights. This technique tends to give more value to your links.
There’s one entrepreneur who invested in white-label software products for referrals to use by themselves for their own bonus offerings.
This individual was able to connect his various efforts with personalized coaching to create the ultimate ClickFunnels bonus package.
At that point, this person was able to qualify for the ClickFunnels Dream Car (referred 100+ active affiliates). They also gained access to some favorable ClickFunnels affiliate commissions.
The advantage here is that ClickFunnels encourages its users to offer value for their links as opposed to desperately hoping that someone clicks through.
ClickFunnels can also be leveraged by your business in a multitude of ways.
You can build extensions to offer further insights, provide case studies, and provide courses on how to leverage the platform.
Many of these capabilities are high-level and intuitive. And the process of using the ClickFunnels platform is seamless without disrupting your overall flow of work.
The visual drag and drop editor in ClickFunnels is something to behold. It allows you to make each page in your funnel 100% customized with the utmost ease.
Pages are laid out using sections with unlimited rows and columns in ClickFunnels. It’s possible to drag elements around and place them where you want with your mouse.
Comparatively, Instapage’s landing page editor offers more flexibility, but ClickFunnels provides more bang for your proverbial buck.
Despite missing some of Instapage’s features, Russel Brunson’s platform includes everything you’d possibly need.
Also, the editor operates with pinpoint intuitiveness. No obstacles are getting in the way of selecting page components and moving them where you want.
Plus, the editing of text elements can be performed inline. While modifying the properties of these elements can occur via the fly-out sidebar.
When directly comparing ClickFunnels to Builderall, as well as other platforms, the editor is incredibly organized logically.
You won’t be wasting valuable time trying to figure out what you’re trying to look for.
One of the most significant challenges you’ll face with ClickFunnels is that it has an absolutely massive scope.
It’s conducive to performing high-level business and, as such, in your beginning stages can be quite confusing and intimidating, despite its many intuitive features.
On the other hand, ClickFunnels is one of those tools where you’ll get out what you put in. If you’re willing to invest time, you’ll flatten your learning curve in no time.
After all, there are a plethora of learning resources available, and a detailed onboarding process that eases most users into understanding the software.
You’ll find yourself getting more comfortable with ClickFunnels after you’ve built a few funnels, as the interface is immaculately designed.
A critical setback we didn’t discuss regarding ClickFunnels, is despite its vast, intuitive capabilities, it’s costly and can really chew into your budget.
Still, it’s probably a better choice than Builderall, which comes at less of a price, but maybe with a hundredth of the success rate and effectiveness.
And, eventually, if you put the time into learning ClickFunnels, you’ll see a return on what you spend.
However, you might be better off purchasing an all-in-one marketing tool that blends both cost-efficiency with comprehensive capabilities.
For instance, Systeme.io comes to mind—as it possesses all the power of ClickFunnels at a fraction of the price.
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