A Quick 8-Step Guide on How to Create Really Awesome Online Courses

One of the most important parts of online course creation is deciding on your topic or picking your niche.

You need to know who you’re connecting with and how you can help them solve their

problems.

Choose a niche that you’ll enjoy doing in your free time, even if it’s for the next 5 years.

To figure out your ideal niche, ask yourself the following questions:

This will help you narrow down your search, but there’s one last difficult question you need to tackle:

If you’d like to find more niche examples, click here.

These questions help the customer to become aware of their problem and also visualize how beneficial your solution can be.

Customers who write more in their survey are those suffering the most, which means they’re the most likely buyers because they’re desperate for a solution.

Write down emotional words and expressions used by your audience — you can use these in your course copy.

The problems mentioned most by your audience are where the best opportunities for course content lie.

If you don’t have an email list, research what products already exist:

You’re looking for products or topics that bring in a lot of traffic.

Use item descriptions and customer reviews to your advantage to find out what works and what doesn’t.

Also, consider your competitors:

If you know your enemy, you can learn from them. When you can learn, you can profit.

If you don’t already have a website — keep reading, we have the solution.

2. Identify your course’s unique benefits

3. Create a presale page(we’ll show you how to do this later in the article)

4. Launch an email campaign using systeme.io

5. Write a blog post

6. Share your course on social media

7. Close your offer

Leading up to your official launch, complete your Table of Contents and finish your first module.

Complete the rest once your students enroll.

While in the course creation process, it’s important to know what type of teaching style you’d want to deploy for your course content.

You have a few options:

If you’ve been actively pre-selling your online courses, you should already have a target audience who wants to buy from you.

This audience should be your focal point.

A few ways to make your course more attractive for the pre-launch could be to:

The larger your audience is when you release the course, the better your chances of having a successful launch.

Beyond email, utelizing Facebook groups is a great idea to drum up interested candidates for your courses.

Finding large groups of people who are passionate about the same thing gives you the perfect marketing platform to promote your online courses.

However, be careful about joining random groups and promoting your course straight off the bat.

Not only is this typically frowned upon, but it could also chase away potential students/customers.

Instead, take the time to create your own Facebook group and send invites to people who might be interested.

It doesn’t take a lot of people to create a snowball effect when it comes to online courses.

Before you know it, you could be imparting knowledge to an online class or a whole online school!

By now we’ve shown you a few ways to:

In order to generate a successful course, you’ll need to turn your attention to sales pages.

This shows your existing audience that you’re confident enough to pay them back if the courses you’re offering don’t provide a solution to them.

To ease the mind of your customers in terms of risk, include plenty of:

This gets potential customers to trust your product or service.

They also increase the number of conversions, especially when selling high-priced products.

If you don’t have testimonials yet, lower your price or make a deal saying you’ll give your course for free in exchange for a testimonial.

If someone is dissatisfied by the time they reach the end of your first course, follow up with them and ask where they think you can improve.

Not only will this improve your customer relationships by showing your customers that they’re important to you, but it’s also a good way to keep in touch with customers for future content.

The biggest issue we have with course creation and online business, in general, is perfectionism.

We want everything to be spotless, but if you want to be a successful course creator, you’ll have to drop that belief. Done is better than perfect.

Because you’re working with people, you can’t ever have the perfect course — people will always have different opinions, and you won’t be able to help everyone.

However, if you keep sitting there worrying about whether or not you can help someone, you’ll end up helping no one.

Take the leap of faith. Dive in with both feet.

These are all perfectly normal thoughts, and we’d be concerned if you didn't have them.

Let’s address each of them individually and see if we can’t clear the air.

As long as you’re breathing, you have something to teach.

What do we mean by this?

You can take anything that’s happened to you and find a way to create information that’s beneficial to someone else.

For example, someone growing up in a difficult childhood might want to create a course on parenting troubled children because they start to see other children struggling with the same issues.

This person can relate to the parent's struggle of dealing with a child who might have a unique condition or who’s mingling in the wrong crowd.

By identifying the problem or pain point, you can create a solution.

Look at your hobbies and things you enjoy. If you play an instrument or like to cook, you could create an awesome online course teaching new skills to anyone who’s interested.

A huge fear you might have is spending an enormous amount of time creating comprehensive course material and then no one buys it.

A lot of people think this way, and the reason for this is because they don’t pre-sell their first course or have a launch date set.

If you follow all of the steps outlined in this guide, you’ll have no problem selling your course, no matter what topic it’s on.

In this guide, we’ve told you what to do to find your course topic, approach your target audience, and sell online courses (amongst other things).

Now it’s time to focus on how to do this.

Let’s see how systeme.io can help you create a successful online course from scratch and market it online!

Creating your course structure and course pages have never been simpler.

With systeme.io’s simple course builder you’ll be able to create a profitable course in minutes!

But how does it work?

Our core features are available with our 4 pricing plans (30% discount with annual pricing):

Our Free plan is free forever, and it requires no credit card details when you sign up.

Once your business starts growing and you’re ready for the big leagues, you may want to opt for one of our highly affordable paid plans.

Our Unlimited plan is naturally the best choice.

It offers unlimited everything, and we’ll migrate your entire business for free!

By now, you should understand how to create an online course from beginning to end.

You should have all the tools you need to make an awesome and profitable online course displaying your expertise in whatever you love to do.

We have a few last words of advice:

If you’re serious about creating a course and using a platform that makes the whole process much easier, then check out systeme.io.

We have everything you need to create, market, and sell a course all in the same place. Good luck!