Instapage: A Complete Guide to Pricing, Features, and Alternatives

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Are you here because you want to use landing pages to generate leads, build an authentic customer base, and boost your sales?

We don’t blame you — research shows that companies who use 10 to 15 landing pages see a whopping 55% increase in leads.

But are you wondering whether Instapage is the best landing page builder for your online business?

Our review on Instapage will help you answer this question.

Let’s dive right in.

1. What is Instapage?

Instapage logo

Instapage is a service that’s dedicated to creating targeted, post-click landing pages to help businesses in their online marketing efforts.

In other words — you can create, optimize, and personalize your landing pages at scale, to increase your conversion rates.

Instapage claims to be the most advanced landing page platform, with their customers getting up to 400% more from their digital ad spend.

Let’s find out if they live up to this bold claim.

2. Instapage’s features

Instapage’s Features

Instapage offers all the features that you’d need to create and publish effective landing pages— with zero need for design or coding skills.

Their products and features have been designed with the sole purpose of maximizing your conversions.

Although Instapage is known for being a landing page builder, they offer a number of other advertising and marketing tools.

Is the steep pricing worth it?

Let’s take a closer look at what Instapage has to offer.

2.1. Templates and interface

Instapage’s Categorized Templates

Instapage’s Categorized Templates

Instapage has a library of over 100 high-quality, conversion-ready templates that are compatible on both desktop and mobile devices.

You can switch to mobile view when you’re editing a landing page and remove elements that you don’t want to be shown to mobile users.

The templates are all modern in design, and similar in aesthetics — so you may want to tweak them to ensure that yours will stand out from the crowd.

With Instapage’s landing page editor you can do just that — customize the templates beyond their default state or work with a blank canvas.

The drag-and-drop editor is user-friendly, and it lets you freely drop elements wherever you want them on your page.

This freedom can be overwhelming, so there are markers to help guide you with the positioning of your page elements.

These are helpful, but with no automatic alignment feature, you may need to invest more time and effort into neatly aligning your elements.

2.2. Instablocks and Global Blocks

Inserting Instablocks

Inserting Instablocks

For easier customization of your page layouts, Instapage has the pages divided into ‘blocks’ that they call Instablocks.

To get you started, there are some pre-built Instablock templates that you can simply drag-and-drop into your page’s design.

You can create branded templates for testimonial pages, headers, footers, etcetera, that you can templatize and simply reuse in your other pages.

This saves you a ton of time, especially if you’re working in a team as you won’t have to manually reproduce content each time you create a page.

Pre-built Instablock Templates

Pre-built Instablock Templates

If you’ve got dozens or thousands of landing pages that need to be updated simultaneously — this is made possible with Global Blocks.

Global Blocks are a useful feature that’s only available in the $999+ plans.

Instead of manually making changes to each page, these blocks let businesses update all of their pages in a single click.

2.3. Collaboration


Source: Discovery

Instapage has features designed for teams — and comment mode is a fine example.

This handy feature lets you leave a comment on any part of the page to start a conversation with your team or client.

Instapage’s Comment Mode

Instapage’s Comment Mode

Get everyone involved in the design process, and eliminate the need for back-and-forth communication through external messaging apps.

You can control what kind of access your team members or clients get — either give read-only access or full access for editing.

With teamwork, real-time editing, and instant feedback, you can build, approve, and publish landing pages faster.

2.4. Personalization

Instapage lets you manage and visualize your ad campaigns all in one place.

Increase your conversions by connecting your ads to relevant landing pages to deliver personalized experiences to your audience.


With AdMap you can create several unique experiences for each landing page depending on the visitor intent.

You can control which ad a visitor sees and where they go once they’ve clicked the targeted ad.

In other words, you can ensure that the post-click landing page experience is unique and relevant to the ad’s message.

2.5. Integration and publishing options

Integration & Publishing Options

Instapage offers a bunch of third-party integrations, from email marketing to ecommerce platforms, analytic tools, advertising, and more.

Instapage also integrates with Zapier which gives you access to tons of apps, here are a few integrations that are worth noting:

  • Email marketing and automation ― MailChimp, GetResponse, ConvertKit, Keap, HubSpot
  • Ecommerce ― Shopify, Stripe, Paypal
  • Analytics ― Heap, Hotjar, Google Analytics
  • Advertising ― Google, Facebook, LinkedIn, Twitter
  • Other ― WordPress, Slack

When it comes to publishing your pages, there’s no limit on how many domains or subdomains that you can connect to your Instapage account.

You’re also given a number of options apart from using a custom domain — for example, you can:

  • Publish on a Drupal or WordPress website with free plugins
  • Publish your pages on Facebook
  • Preview your pages on a demo page before publishing

2.6. Experimentation


You can only improve what you can measure — this is why it’s so important to measure the success of your marketing efforts.

Instapage’s analytics, heatmaps, and A/B, or multivariate testing, lets you monitor, test, and improve your landing pages.

The analytic dashboard gives you insight into how your pages or variations are performing and where you could optimize them for better results.

These are the insights that the dashboard gives you:

  • View visitors and cost per visitor (CPV)
  • Conversions and conversion rate
  • Cost per lead (CPL)
Instapage’s Analytic Dashboard

Instapage’s Analytic Dashboard

Instapage’s heatmaps let you visualize how your visitors are engaging on your pages, and which page elements need to be A/B tested.

These colorful visualizations can show you the following:

  • Mouse movement
  • Where users are clicking on your page
  • How far users are scrolling down your page
  • Most or least visited areas or elements on your page
  • Most or least clicked areas or elements on your page

A/B testing lets you find which variation of certain elements of your landing page gives you optimal results.

There’s no limit on how many variations you can create, and you can set how often you want the variations to be displayed to your audience.

You should frequently A/B test your page elements such as headlines, page layouts, call-to-action (CTA) buttons, images, or videos.

Test, test, test! Because something as small as the color of your CTA button can either improve or damage your conversion rates.

3. Is there Insta Support?

If you find yourself in shambles, Instapage has a large library of resources to assist, including the following:

Instapage’s Library of Resources

Instapage’s Library of Resources

If customers need urgent support — Instapage offers:

  • 24/5 live chat support on every plan
  • 24/7 emergency line for users on the Converting Plan

What’s truly important is what customers have to say about the level of support provided by Instapage — and well, the reviews are mixed.

It’s easy to find positive reviews in this regard, and it’s just as easy to find negative reviews.

Instapage’s customer service is listed as one of the top Cons on Capterra:

Instapage’s customer service

4. Instapage’s pricing


Instapage has 2 plans on offer:

  • The Building Plan — $499/month or $4,788/year — (save 20% by paying the annual fee)
  • The Converting Plan — Custom Pricing

For what’s on offer, the plans aren’t as affordable as you might expect.

The steep pricing of the plans and the unexpected price hikes are one of the top complaints about Instapage.

complaints about Instapage
complaints about Instapage

The 14-day free trial isn’t risk-free either — you’ll need to put in your payment details, and you’ll be billed when your trial ends.

The free trial also has a limit of 2,500 visitors — if this is exceeded, you’ll automatically be upgraded to a paid plan.

The short free trial’s limitations and the automatic billing are enough to scare off someone wanting to test a service.

Let’s get into what’s on offer with each of Instapage’s 2 plans, and we’ll let you decide if it’s worth the hefty price tag.

4.1. Is the steep pricing worth it?

Is the Pricing Worth it?

Both plans include unlimited conversions and all of the standard features, such as:

  • Collaboration
  • Experimentation
  • Instablocks
  • AMP (quick loading mobile pages)
  • Premium Integrations

4.1.1. The Building plan

For $299 a month, the Building Plan lets you:

  • Create 30 landing pages
  • 30k unique monthly traffic (they count each visitor once)
  • 3 team members
  • 3 workspaces

This plan doesn’t include:

  • Personalization
  • Custom integrations, reports, or code
  • Global blocks
  • Heatmaps
  • Guaranteed 99.9% Uptime

4.1.2. The Converting plan

This plan has custom pricing depending on your needs — you get access to all of the features and you can:

  • Create 100+ landing pages
  • 100k+ unique monthly traffic
  • 10+ team members
  • 10+ workspaces

The question is whether what’s on offer is worth the price tag because let’s face it — it isn’t the most competitive pricing.

You don’t need to break the bank to create beautiful landing pages and to drastically increase your conversions.

An all-in-one solution like offers you all the tools that you need, but for much, much less.

5. The best Instapage alternative logo

At, we believe in giving entrepreneurs a fair chance at success — and this is why the pricing of our plans is so affordable. pricing

Our Enterprise plan is $202 cheaper than Instapage’s cheapest plan — why pay that much extra when you can get more, for less?

Building professional landing pages is but one of our many business-building tools.

Here’s a taste of what has to offer businesses like yours:

  • Build high converting sales funnels with our user-friendly drag-and-drop editor
  • Set up your very own website in a matter of minutes
  • Create, send, and automate your email marketing campaigns
  • Start your very own blog to increase traffic to your website
  • Create and manage your own affiliate program

But wait, there’s more! Click here for the full list of what we as an all-in-one business-building tool have to offer.

You can test for free, for as long as you like with our Free planno payment details required.

6. Conclusion

Instapage’s generous template library, drag-and-drop editor, and the Instablocks make creating landing pages a real breeze.

Being able to collaborate on projects is a welcomed, intuitive feature that saves time and effort in the design phase.

It's clear that Instapage provides more than just a tool to create landing pages — but it comes at a price that can be hard to justify.

If you’re looking for an affordable solution, that you can test risk-free before committing — look no further than

Whether you’re a small or a large business owner, we at can cater to your every needhere’s what our customers have to say.

Are you keen to explore what has to offer your business?

You can try our platform risk-free today with our Free plan.

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