Instapage: A Complete Guide to Pricing, Features, and Alternatives

Instapage is a service that’s dedicated to creating targeted, post-click landing pages to help businesses in their online marketing efforts.

In other words — you can create, optimize, and personalize your landing pages at scale, to increase your conversion rates.

Instapage claims to be the most advanced landing page platform, with their customers getting up to 400% more from their digital ad spend.

Let’s find out if they live up to this bold claim.

Instapage offers all the features that you’d need to create and publish effective landing pages— with zero need for design or coding skills.

Their products and features have been designed with the sole purpose of maximizing your conversions.

Although Instapage is known for being a landing page builder, they offer a number of other advertising and marketing tools.

Is the steep pricing worth it?

Let’s take a closer look at what Instapage has to offer.

Instapage has a library of over 100 high-quality, conversion-ready templates that are compatible on both desktop and mobile devices.

You can switch to mobile view when you’re editing a landing page and remove elements that you don’t want to be shown to mobile users.

The templates are all modern in design, and similar in aesthetics — so you may want to tweak them to ensure that yours will stand out from the crowd.

With Instapage’s landing page editor you can do just that — customize the templates beyond their default state or work with a blank canvas.

The drag-and-drop editor is user-friendly, and it lets you freely drop elements wherever you want them on your page.

This freedom can be overwhelming, so there are markers to help guide you with the positioning of your page elements.

These are helpful, but with no automatic alignment feature, you may need to invest more time and effort into neatly aligning your elements.

If you’ve got dozens or thousands of landing pages that need to be updated simultaneously — this is made possible with Global Blocks.

Global Blocks are a useful feature that’s only available in the $999+ plans.

Instead of manually making changes to each page, these blocks let businesses update all of their pages in a single click.

Get everyone involved in the design process, and eliminate the need for back-and-forth communication through external messaging apps.

You can control what kind of access your team members or clients get — either give read-only access or full access for editing.

With teamwork, real-time editing, and instant feedback, you can build, approve, and publish landing pages faster.

With AdMap you can create several unique experiences for each landing page depending on the visitor intent.

You can control which ad a visitor sees and where they go once they’ve clicked the targeted ad.

In other words, you can ensure that the post-click landing page experience is unique and relevant to the ad’s message.

Instapage offers a bunch of third-party integrations, from email marketing to ecommerce platforms, analytic tools, advertising, and more.

Instapage also integrates with Zapier which gives you access to tons of apps, here are a few integrations that are worth noting:

You can only improve what you can measure — this is why it’s so important to measure the success of your marketing efforts.

Instapage’s analytics, heatmaps, and A/B, or multivariate testing, lets you monitor, test, and improve your landing pages.

The analytic dashboard gives you insight into how your pages or variations are performing and where you could optimize them for better results.

These are the insights that the dashboard gives you:

Instapage’s heatmaps let you visualize how your visitors are engaging on your pages, and which page elements need to be A/B tested.

These colorful visualizations can show you the following:

If customers need urgent support — Instapage offers:

Instapage has 2 plans on offer:

The 14-day free trial isn’t risk-free either — you’ll need to put in your payment details, and you’ll be billed when your trial ends.

The free trial also has a limit of 2,500 visitors — if this is exceeded, you’ll automatically be upgraded to a paid plan.

The short free trial’s limitations and the automatic billing are enough to scare off someone wanting to test a service.

Let’s get into what’s on offer with each of Instapage’s 2 plans, and we’ll let you decide if it’s worth the hefty price tag.

Both plans include unlimited conversions and all of the standard features, such as:

Our Enterprise plan is $202 cheaper than Instapage’s cheapest plan — why pay that much extra when you can get more, for less?

Building professional landing pages is but one of our many business-building tools.

Here’s a taste of what systeme.io has to offer businesses like yours: