Mailerlite Review: Is This The Best Email Marketing Tool For Your Business?

MailerLite is both an email marketing service (with a knack for simplifying email campaigns) and a website builder (for leveling up your business).

With a successful email marketing tool, you can easily drive traffic to your website, convert subscribers, generate leads, and so on.

In this MailerLite review, we’re taking a deep dive into MailerLite to see if ,the platform can do all that.

More specifically, we’re examining its core features, pros, cons, and pricing — and also revealing a free alternative.

Strap yourself in as there’s more to cover.

Let's get started. Shall we?

MailerLite has been in existence since 2010 and is an original brainchild of Eimantas Norkunas and Ignas Rubežius.

The MailerLite platform has rapidly grown since then — the result of over 800,000 companies subscribing to MailerLite every month, no doubt.

Unfortunately, the popular company recently changed hands with the Lithuania-based Vercom S.A (a cloud communication platform), which acquired MailerLite in April 2023 for an estimated $90 million.

This explains the new version of MailerLite.

You might be wondering: “What can MailerLite email marketing software do for my small business?”

With MailerLite’s feature-set, you can:

This drag-and-drop email editor lets you add interactive blocks of content to your emails that encourage customer engagement, boost conversions, and increase click-through rates (CTRs).

Additionally, the editor allows you to track your design changes and level up your personalization by targeting email blocks to different audiences at once.

You can also use its built-in image editor to tweak pictures.

The rich-text email editor lets you compose emails by combining a touch of plain text with the formatting capabilities of HTML.

With this email editor, you can structure your plain text emails using social media links, images, bullet points, table blocks, and other essential elements to enhance your messaging and connect with subscribers.

Now that you’ve finally created and designed beautiful emails, how will you ensure that they reach the right people at the right time?

Short answer: Automate your emails.

With MailerLite’s email automation feature, you can:

Just choose a web design (that tickles your fancy) from a library of website templates and customize it to match your brand, then start building.

With MailerLite’s website builder, you can:

MailerLite can also integrate with major social media platforms such as Twitter, Instagram, Facebook, Pinterest, and so on.

Besides connecting to all the major social networks, MailerLite also integrates with Gravity, Couponcarrier, SendOwn, ConvertPlay, MiloTree, and many other related web services.

If you fail to find a specific app integration, just connect MailerLite to the Zapier app and then proceed from there.

Zapier is a bridge that links MailerLite with hundreds of other popular web applications.

While MailerLite isn't the perfect email marketing software out there, it packs more features than we’ve covered in this MailerLite review.

Let’s briefly explore some of the platform's additional features worth paying close attention to.

These bonus features will most likely appeal to you if they align with your marketing goals or if you’ll frequently use them for your business needs.

With that said, how much will MailerLite cost?

MailerLite comes with 4 pricing options:

An all-around marketing platform is the greatest foundation for creating successful email marketing campaigns.

And systeme.io is certainly one of the best — a treasure trove of all marketing tools and features.

Our intuitive platform gives you all the tools you need to jumpstart your marketing with fast and easy emailing.

We're talking about a marketing suite that lets you do the following:

Compared to MailerLite, our price point is more affordable.

We specifically have 4 scalable pricing options:

Moosend is an email marketing and automation software, and a MailerLite alternative with multiple features and an affordable price point.

However, Moosend and MailerLite have stark differences.

For example, Moosend allows you to set multiple triggers and sit back as your audience receives your campaigns.

Meanwhile, the MailerLite platform lets users create just a single trigger.

What’s more, MailerLite’s HTML email editor limits you to a few content blocks when building email campaigns, lowering your conversions.

On the flipside, Moosend’s email editor offers an array of content blocks.

With the Moosend feature-set, you can:

Moosend’s pricing model is simple and straightforward and equally based on the number of your subscribers.

That said, the platform has 3 pricing options:

Sendinblue is an all-in-one marketing software that takes care of your entire email marketing needs — or, to put it more bluntly, it’s an affordable MailerLite alternative that also boasts more features.

But there are some drawbacks to using this platform.

For example, Sendinblue has lots of features available so if you’re unfamiliar with using them, it can get difficult (and frustrating) at first.

The platform also has a steep learning curve, especially when you want something custom-made.

It offers multiple email templates for your campaigns, but it doesn't offer any design services.

Sendinblue also compels you to create a separate account for your subscribers as it requires both its database and server to store your data.

Although it fails to meet expectations in some areas, Sendinblue is still a notable email marketing platform with advanced automation options.

With Sendinblue’s feature-set, you can:

Like other email marketing tools, Sendinblue’s pricing model is based on the number of subscribers you have.

Overall, Sendinblue has 4 pricing options:

Compared to other formidable email marketing solutions, systeme.io sticks out a mile — it not only offers a real Forever-free plan, but it’s also the world's easiest all-in-one marketing platform.