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GrooveFunnels (now Groove.cm) and ClickFunnels are both marketing automation platforms and funnel-building solutions.
With both sales funnel builders targeting digital and would-be ecommerce marketers, these 2 competitors are the key to scaling your online business, increasing sales, and boosting conversions.
In this GrooveFunnels vs. ClickFunnels post, we compare both platforms' feature sets and pricing options to find out which one tops the table.
Ready to see which one wins?
Let’s dive in.
GrooveFunnels logo
Launched in 2020, GrooveFunnels is a newer sales funnel builder and the brainchild of Mike Filsaime, a friend and mentor to Russell Brunson (ClickFunnels’ CEO).
Although younger than ClickFunnels (a platform most online marketers see as a standard-bearer of funnel building), GrooveFunnels lets you create landing pages, sales funnels, and websites — all within 1 custom domain.
Boasting a collection of (free and paid) marketing tools on its sleeves, Groovefunnels is suitable for almost any online business:
If you need an affiliate management tool, webinar, membership site, website, or to create email marketing campaigns and sell products online — then GrooveFunnels definitely has something for you.
ClickFunnels logo
Co-founded by Russell Brunson (a marketer par excellence) and Todd Dickerson in 2014, ClickFunnels is a website and sales funnel builder.
To most online business owners, ClickFunnels is like the holy grail of digital marketing.
It’s easy to see why because, according to Forbes, ClickFunnels has been “silently revolutionizing the online marketing industry”.
The platform was the first sales funnel builder to create simple, yet fast sales funnels.
Besides its focus on making money for the user, ClickFunnels tips the scales in its favor through its array of tools:
And more!
Looking for a way to create sales funnels without dealing with any of the tedious development and coding?
Then ClickFunnels might be for you.
Although ClickFunnels is a leader in the sales funnel creation market, it falls short in some key areas.
Keep reading to find out what’s to love and not to love about these two funnel-building solutions.
How does GrooveFunnels, a newcomer no less, compare to ClickFunnels, an age-old leader with years of marketing experience under their belt?
Let’s find out!
Here’s a list of GrooveFunnels’ strengths and weaknesses:
Pros
Cons
Now, let’s see how ClickFunnels’ list of pros and cons stack up against its less-experienced, but formidable, counterpart:
Pros
Cons
Want to know what GrooveFunnels and ClickFunnels can do for you?
Great!
Let’s break down the most important features for both platforms.
Before choosing either GrooveFunnels or ClickFunnels, you’ll need to know what each platform is capable of.
We’ve already done the heavy lifting for you — researched features and laid out an in-depth feature comparison of both platforms.
Read on to find out which funnel builder best suits your online business.
Using the right sales funnel template can mean the difference between increasing sales and opening doors to high abandonment rates.
Let’s see what GrooveFunnels and ClickFunnels can do to help more people stay on your site and increase your chances of making higher sales.
GrooveFunnels’ pre-made templates
GrooveFunnels' focus is more wide-ranging compared to its counterpart — as such, you can work across 12 applications within its ecosystem.
And there are a lot of areas GrooveFunnels covers, like:
GroovePages is solely responsible for building websites and sales funnels.
This app lets you choose sales funnel templates for your website and even customize its elements to match your brand's colors and theme.
If you’re just getting started, GroovePages offers great value:
It’s worth noting that GrooveFunnels’ Free plan users can only access a limited number of templates, while premium users get a library of website and funnel templates.
Let’s see what ClickFunnels offers when it comes to funnel templates.
ClickFunnels’ built-in templates
Promising to scale your online business through sales funnels, ClickFunnels' ready-made funnel templates stretch into an inexhaustible infinity compared to what GrooveFunnels offers.
They have an array of funnel templates you can use to convert your visitors into leads and then paying customers.
With ClickFunnels’ built-in funnel templates, you can build:
ClickFunnels stands above its counterpart because of its proven history in conversion optimization — something that has garnered the platform a legion of fawning fans and a cult-like following worldwide.
In terms of funnel templates, there’s no clear winner because both platforms boast easy-to-use, plug-and-play funnel templates. So it's a tie!
Score: GrooveFunnels: 1 - ClickFunnels: 1
The dream of every online business owner is to have a website that generates sales, traffic, and leads.
Or in other words, a website that drives real results.
So, who has a better and more result-oriented website builder — is it GrooveFunnels or ClickFunnels?
Let’s find out.
GroovePages’ website builder
Want a website builder that lets you build menu navigation websites, landing pages, and high converting sales funnels?
GroovePages — nestled within GrooveFunnels’ platform —does exactly that.
GroovePages lets you create sales pages or websites from the ground up.
Then you can host them with GrooveFunnels either as a subdomain (your site.grouppages.com) or a connected domain that you’ve bought elsewhere.
GroovePages’ drag-and-drop site builder does so much more:
If you want to build a site on GroovePages, you can either start from scratch or edit one of the existing website templates on the page builder.
For a newcomer in the funnel-building sector, Groovefunnels sets a great standard — can ClickFunnels match them?
ClickFunnels’ site builder
Compared to its counterpart, ClickFunnels’ website builder is more robust, straightforward, and comes with more elements.
This gives users an easy time when creating a website for their online business.
Clickfunnels refers to their drag-and-drop site builder as the “Etison editor”, and it lets you create and edit web pages exactly the way you want them.
ClickFunnels’ page editor lets you build more than just websites:
And so much more!
Finally, ClickFunnels has a steep learning curve, thanks to its numerous options, that may seem overwhelming at first to new users.
On top of that, the platform lets you work and organize web pages on individual funnels.
While GrooveFunnels lets you choose full-site templates and work on them in the same place.
In terms of website builders, it's another stalemate.
Both GrooveFunnels and ClickFunnels have stellar drag-and-drop page builders.
Score: GrooveFunnels: 2 - ClickFunnels: 2
Having a good affiliate program is essential for business growth.
Without it, you’ll miss out on generating up to 30% worth of sales.
For your affiliates to do the right advertising, build content, and generate marketing ideas for you, it will greatly depend on whether GrooveFunnels or ClickFunnels will deliver.
GrooveAffiliate’s program dashboard
GrooveFunnels’ affiliate program, GrooveAffiliate is free to join and requires no application process to get started.
Besides paying affiliates up to 40% commission, GrooveFunnels boasts a lifetime cookie with 2-tier commissions on their plan.
In terms of affiliate commission rates, GrooveFunnels pays out commissions to its affiliates depending on which pricing option they’re enrolled in:
With GrooveFunnels’ affiliate management software, you can:
GrooveFunnels’ earning potential is huge, especially now that the platform switched to monthly pricing plans — but ClickFunnels has equally more to offer when it comes to affiliate marketing.
ClickFunnels’ affiliate dashboard
ClickFunnels offers its affiliates opportunities to earn up to 40% monthly recurring commissions:
ClickFunnels’ affiliate management platform, Backpack, lets you set up your affiliate program, manage, and payout commissions.
However, it’s only accessible on ClickFunnels’ Platinum plan ($247/month).
As a ClickFunnels affiliate, the program allows you to also access:
Unlike its counterpart, ClickFunnels boasts a wide range of digital products that affiliates can promote, including Russel Brunson's courses and books.
Despite being a newer kid on the block, GrooveFunnel takes the lead here as it’s more affordable, easier to use, and can maximize your affiliate returns.
Score: GrooveFunnels: 3 - ClickFunnels: 2
A membership site (which acts like a hub hosting multiple courses) allows you to offer exclusive content, upsell your digital products, and build relationships with your customers.
Are GrooveFunnels and ClickFunnels able to build high-converting membership sites for your online business?
Let’s find out.
GrooveFunnels’ membership site builder
GrooveFunnels' answer to building membership sites is GrooveMember — a membership site builder within the GrooveFunnels platform.
Besides building membership sites, GrooveMember also lets you create and host multiple online courses and sell digital products.
In a sentence, it lets you create a learning experience for your members.
On top of that, GrooveMember integrates with other apps within the GrooveFunnels ecosystem to help automate your online courses and membership sites.
You could say the GrooveMember app is more of a learning management system — and it’s loaded with multiple features:
In a nutshell, GrooveFunnels has all the features you’d expect in a learning management system.
Let’s find out if ClickFunnels can deliver on the membership site front.
ClickFunnels’ membership site templates
Clickfunnels is a different cup of coffee. It's a full-on sales funnel software with a built-in membership area — capable of building online courses and monetizing your skills.
But there’s a bit of a learning curve when it comes to creating membership sites on ClickFunnels.
That's because the platform has 2 membership funnel types, and both must be included for all membership funnels to work correctly:
ClickFunnels’ Membership Access page
Your customers will first see the Membership Access page when they log into their ClickFunnels account.
To enhance their experience, update the design and content of the sign-up and login page.
ClickFunnels’ Membership Area page
The Membership Area page lets you add in your course lesson sections and design content for each of your course lessons.
One thing to keep in mind: ClickFunnels only allows you 1 Membership Access step and Membership Area step type per funnel.
In terms of membership sites, it's another tie — both membership site builders have multiple access levels, drip-feed content, and templates for membership area and landing page templates.
Score: GrooveFunnels: 4 - ClickFunnels: 3
Email marketing gives you a chance to speak directly to your customers in their inboxes at a convenient time.
Without it, you’ll lose out on sales from almost 99% of consumers who check their emails daily.
How do GrooveFunnels and ClickFunnels fare on the email marketing automation front?
Read on to find out.
The GrooveMail dashboard
GrooveMail is GrooveFunnels’ answer to email marketing automation.
The app also doubles up as an autoresponder and email marketing platform.
GrooveMail is responsible for sending out email marketing campaigns and building email lists.
It also comes with email automation features boasting a custom email builder and “IF/THEN” behavior-based triggers or messages — to help increase conversions.
With the GrooveMail app, you can get access to:
The downside with GrooveMail is that you can’t import existing emails unless you’re a lifetime customer.
If you’re after a platform with SMTP email integrations, then check out what ClickFunnels has to offer.
ClickFunnels’ email builder
Unlike its counterpart, ClickFunnels has a standalone Actionetics email builder that lets you create emails and broadcast (or automate) them — as a series of emails or multiple email campaigns.
All this is done with the goal of moving subscribers through each subsequent stage of your sales funnel.
With ClickFunnels email builder, you can:
It’s worth noting that ClickFunnels has a built-in “follow-up funnels” feature used for email marketing.
However, it’s only accessible to members on the $297/month plan.
On top of that, you'll need a third-party email service provider or an external SMTP account to help you send out your emails.
In this email marketing round, GrooveFunnels takes the win — it functions as an email marketing customer relationship management (CRM) tool, and lets you send follow-ups, create email campaigns, segment your leads, etc.
Final score: GrooveFunnels: 5 - ClickFunnels: 3
Have you chosen a platform you fancy?
Great! Now let’s see how much it will cost you.
GrooveFunnels’ pricing plans
Before reviewing its pricing model, GrooveFunnels had no typical month-to-month pricing plans.
Just a one-time lifetime license divided into three different tiers.
Now, GrooveFunnels provides users with 4 pricing options:
While it costs $0 to get started on GrooveFunnels, the platform isn’t completely free.
The Free plan is only free for 1 year — from there on out you’ll get charged $39.99/month.
To get unlimited access to all GrooveFunnel apps (including GrooveWebinars, GrooveCalendar, etc.), you’ll need to upgrade to the Premium plan.
If you want to try GrooveFunnels’ paid plans, they have a 30-day money-back guarantee.
ClickFunnels’ pricing options
Technically, ClickFunnels offers 2 pricing options:
Considered the most popular pricing option, ClickFunnels Platinum plan gives you the flexibility to create unlimited growth and offers.
It also combines all features ClickFunnel offers plus more, including FunnelFlix Platinum — ClickFunnels’ giant course and training vault that lets you in on every course and training module, and access to its feature-set:
If you want to try out ClickFunnels features, they have a 14-day free trial.
ClickFunnels also has an old pricing tier — TwoCommaClubX ($2,500/month), but it's not part of the main offering.
In any case, you can’t sign up for it unless applications are open (you’ll part with a $250 once-off fee when you apply).
Luckily, there's a digital marketing platform packed with all the tools you need to grow your business, and with more affordable pricing options.
Enter stage left — systeme.io.
systeme.io logo
While GrooveFunnels and ClickFunnels’ platforms exude great dominance in the funnel-building market, systeme.io was built to give online businesses all the tools they need to grow in one place — for less, starting with funnels.
With our sales funnel building solutions, you can:
And so much more!
Our platform also offers much more than GrooveFunnels.
You'll get access to the following features — without the need for clunky integrations:
To build a funnel for your business, sign up for a systeme.io account:
systeme.io’s text-based editor
systeme.io’s text-based editor
systeme.io’s funnel templates
systeme.io’s visual funnel editor
Even with all the functionalities and additional features, you won’t need to break the bank to get started on our platform.
How much will everything cost you?
systeme.io pricing plans
Systeme.io has 4 scalable pricing options:
The best part is that our platform is completely free of charge!
And we won’t even ask for your credit card information — until you’re ready to upgrade to any of our paid plans.
Still have more questions?
Keep reading as we've got more answers for you.
Absolutely, yes.
But as a free user, you can only integrate GrooveFunnels with Stripe and PayPal.
Paid users can integrate with multiple payment gateways, including Braintree, NMI, Authorize.net, Stripe, Paypal, etc.
Let’s put it this way.
With ClickFunnels’ Basic plan, you get up to 3 payment gateways and 3 SMTPs.
But if you want up to 9 SMTPs and 9 payment gateways, you’ll have to upgrade to the Platinum plan.
Currently, only the funnel analytics feature is available and it’s limited.
But GrooveFunnel is expected to launch split-testing and advanced funnel analytics features in the last quarter of 2023.
Unfortunately, the ability to create a sitemap within the ClickFunnels platform is limited.
But if you want to create one, you'll have to manually do so with appropriate URLs.
For example, if you're utilizing an external hosting with HTML downloaded ClickFunnels pages, and want to create a sitemap, you can simply upload your XML file to your host and server-side.
In the ClickFunnels vs. GrooveFunnels battle, GrooveFunnels is the ultimate winner — and for a good reason.
The platform has multiple feature sets, a great affiliate program, and robust email marketing automation.
But being on top of the table doesn't mean GrooveFunnels is the end-all, be-all solution for your online business.
When pitted against systeme.io, it fails to keep its winning title.
Our platform is more than a website or funnel builder — it helps you launch, grow, and scale your online business, all in one place.
And at no extra cost.
There’s no doubt — systeme.io takes the Oscar home!
Sign up for free today and build an online business that lets you turn visitors into potential buyers and generate sales.
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