Kajabi vs. ClickFunnels: Which Course Builder Platform is the Best for You?

And more.

All of Kajabi’s features are fully integrated, which means that every element on the platform works together to meet all your business needs.

Let’s look at ClickFunnels as well. Here’s a quick rundown of its basics.

ClickFunnels has deliberately designed its features to engage audiences and increase conversion rates, making it easy to turn strangers into customers.

Among the many factors leading to successful online events is audience engagement — nearly 49% of marketers agree with this fact.

It’s important that when building your online courses, you work on generating a high level of engagement to help grow your online business.

With that out of the way, let’s look at the core strengths and weaknesses of each platform individually.

Both Kajabi and ClickFunnels have their fair share of upsides and downsides.

Kajabi:

ClickFunnels:

Now that you have an idea of the benefits and drawbacks of each platform, let’s turn our attention to their core features.

Creating online courses builds an audience that will help you make more sales.

So, having a great course creator is useful for your online business needs.

Kajabi is one of the best platforms to help you sell online courses and membership sites fast.

It boasts plenty of online course layouts you can use.

Kajabi also helps you create sales and marketing funnels, host, and sell an entire online course based on your audience's expectations and needs.

Unlike other online course platforms, Kajabi’s intuitive drag-and-drop course builder makes creating full online courses and mini-courses a breeze.

Don’t want to sell online courses? Create a membership site on Kajabi instead.

Then ask your audience to pay a recurring monthly fee to access your educational content, such as blog posts and videos.

Kajabi’s feature set includes:

On Kajabi’s platform, you can upload the following content (and more) to support your online course:

While Kajabi is deliberately designed to sell online courses, you can’t sell a broader variety of products on the platform — but you can on ClickFunnels.

ClickFunnels is the polar opposite. It's highly limited when it comes to building and selling online courses.

The ClickFunnels platform leans more toward marketing, selling digital products, and creating sales funnels than creating courses.

In essence, it offers fewer customization capabilities in terms of course creation or building membership sites.

ClickFunnels’ feature set includes:

In addition, ClickFunnels has ready-to-use, pre-built funnels, and templates for Thank You pages, opt-in pages, landing pages, and more.

Also, ClickFunnels’ page editor lets you create your sales funnels from scratch.

Other than that, it’s sadly lacking in online course creation — making Kajabi the winner.

Email marketing can generate a 4,200% return on investment (ROI). In short, a good email marketing campaign can make you $42 for each $1 you spend.

Kajabi’s email marketing solution (dubbed "Pipelines") allows you to create automated sales funnels to convert website visitors into customers.

However, Kajabi’s built-in email marketing tools are basic:

With Kajabi’s base plan, you get unlimited marketing emails.

Kajabi is a great starting point, especially if you lack a dedicated email marketing tool.

At the very least, Kajabi helps you reach out to your audience.

Clickfunnels lacks an email editor, email analytics, and email templates.

It's no match to Kajabi when it comes to email marketing — but that doesn’t mean it lacks email marketing solutions.

ClickFunnels integrates with third-party email service providers such as Mailchimp to provide email marketing solutions.

These solutions allow you to split up your email lists by purchases, engagement level, age, gender, and location — depending on how you want to customize your email marketing funnels.

ClickFunnels’ follow-up funnels (the closest integrated email marketing feature you'll find on this platform) — lets you send targeted messages to customers through desktop notifications, text, social media, and email.

However, this option is available only on its Platinum and TwoComma Club plans, which cost around $297/month and $2,497/month to access.

With ClickFunnels’ base plan, you get unlimited follow-up emails.

Odds are, you’re likely to get 7x more leads when using 30 or more landing pages.

This is why it’s important to find a platform with a landing page creator that suits your needs.

With Kajabi, no experience is required to create landing pages.

Choose a pre-loaded template, personalize it to your preference, then hit publish.

Kajabi organizes its templates into multiple categories, including

Kajabi’s landing pages can integrate with multiple offers, digital and physical products, emails, and automated marketing campaigns.

Kajabi also has more layout flexibility, allowing you to move landing page elements next to each other in line with other components.

While ClickFunnels’ landing pages are easy to use, they lack layout options.

Kajabi wins again.

A great affiliate marketing tool helps you market your digital and physical products with low effort, budget, and time.

Let's see which platform offers the better program.

With Kajabi’s affiliate marketing solutions, you can:

Kajabi also lets you track your affiliate metrics — from conversion rate and form submissions to total clicks on affiliate share links.

Through Kajabi's affiliate program, affiliates can earn a 30% commission for every sale tracked back to them through their affiliate link.

If you become a Kajabi affiliate program partner, you also receive a 30% lifetime commission.

That is, for every new referral that stays active past their 14-day trial period.

ClickFunnels' affiliate marketing program provides you with a great chance to earn an income consistently — but adds a twist to the equation.

With ClickFunnels, you’ll receive up to 40% affiliate commissions.

However, you must complete a given set of milestones to earn the tasty commission — and a chance to win your dream car (more of that later).

ClickFunnels' affiliate marketing program works this way:

ClickFunnels also lets you create multiple commission plans for several digital products — making it easier to reward high-performing affiliates.

Unlike Kajabi, ClickFunnels is big on affiliate marketing — and they provide customers with everything they need to get started at a fast pace.

ClickFunnels wins.

Sales funnels are useful models for visualizing a customer’s journey — from awareness to conversion.

Using a visual funnel editor, Kajabi allows you to build automated marketing and sales funnels.

Kajabi fine-tunes your customer’s journey by integrating the visual funnel editor tool with your product pages, email campaigns, and landing pages — increasing the chances of making a sale.

Kajabi’s sales funnels building blocks include:

Kajabi also comes with pre-loaded sales funnel templates that are pre-built with email copy and landing pages.

Unfortunately, unless you're on a higher Kajabi payment plan, you won't benefit from advanced sales funnel automation capabilities.

Although Kajabi also offers pre-built templates on its platform, they’re too basic and limited in number.

Unlike Kajabi, ClickFunnels provides detailed customer behavior insights — page views, earnings, recurring value, recurring account, and sales value.

ClickFunnels wins again, no questions asked.

Now that you know some of the key features of both Kajabi and ClickFunnels, let’s look at how much each platform will set you back.

Between Kajabi and ClickFunnels, which tool offers the best value for money?

The Basic plan facilitates a single website and allows you to work with up to 1,000 active course members and 10,000 contacts in your email list.

It also lets you sell up to 3 digital and physical products with 3 sales funnels.

The Growth plan massively expands on the Basic plan — you can host 10,000 active members, store up to 25,000 contacts, and build 15 funnels.

For a whopping $399/month, the Pro plan lets you create an entire online school and 3 individual websites.

Here, you can manage up to 20,000 active members and 100,000 contacts, create nearly 100 digital and physical products, and build 100 sales funnels.

You can try Kajabi for free for 14 days, but they have no real free plan.

With the ClickFunnels plan, you can connect 3 domains, use 3 payment gateway integrations, and build up to 20 sales funnels.

On top of that, you get access to a training portal with multiple courses on web traffic, outsourcing, and sales funnels.

With the ClickFunnels Platinum plan, you can:

The exorbitant TwoCommaClub plan unlocks VIP support and allows you to connect 27 domains, access 27 payment gateways, and register 10 users.

To get access to the TwoCommaClub plan, you’ll need to fill out an application ($250 once-off fee) with proof that you’ve made $1 million using a ClickFunnels sales funnel.

ClickFunnels also comes with a 14-day free trial, but no lasting free option.

If neither Kajabi nor ClickFunnels sounds like the platform for you, let’s look at one final alternative.

And more.

To create an online course for your business you'll need an active systeme.io account:

When you're ready to build a course site for your business, our Webinar plan ($47/month) offers 10 webinars and 50 sales funnels for up to 10,000 contacts.

Our Unlimited plan ($97/month) takes it to the next level by offering unlimited access to everything our platform can provide.

It also comes with a 1-on-1 coaching session to kickstart your business with the right foundation.

So, which tool comes out on top — Kajabi or ClickFunnels?

The overall winner will depend on your focus and business goals.

Want to run an affiliate program and sell digital products? ClickFunnels is more applicable and will meet those needs, fast.

If you’re looking to create a course or build an online school (with a great student experience), Kajabi is your go-to platform.

However, for the best all-in-one solution that combines both building and selling courses — we recommend systeme.io.

The only tool you’ll ever need to scale your online business to newer levels.

What are you waiting for? Sign up to systeme.io today!