Moosend vs. Mailchimp — A Battle for the Better Email Marketing Platform

How does Moosend, the newer kid on the block, measure up to Mailchimp’s years of industry experience?

Let’s find out!

Here’s a list of Moosend’s pros and cons, compiled by combing through hundreds of verified user reviews:

Now, let’s see how Mailchimp’s pros and cons stack up against this formidable, younger opponent — according to their users:

Want to know more about what makes these platforms tick?

Keep reading to discover what Moosend or Mailchimp can do for you.

If you’re still interested in using either Moosend or Mailchimp, you’ll need to know exactly what each platform is capable of.

We’ve done the research for you and laid out a handy, in-depth comparison of the features.

Sending a carefully crafted and personalized email can mean the difference between making a sale and being sentenced to the spam folder.

Let’s see what Moosend and Mailchimp can do to help you effectively communicate with your audience.

Unfortunately, since Moosend was acquired by Sitecore in 2021, their Free plan is no longer available, and you’ll need to pay to use any of their email marketing features.

Let’s see what Mailchimp offers when it comes to email marketing.

Mailchimp’s email stands out because of their modern appearance and flexible customization options — something all business owners appreciate, so they can keep their branding consistent.

However, the 200 email daily limit does put a real damper on their email functionality.

In terms of email marketing, Moosend is the winner because of their unlimited email sends and tons of templates.

This is the ultimate time-saver for any online business owner — streamlining your sales process, personalizing your marketing messages, and improving overall efficiency.

But, is Moosend or Mailchimp better at marketing automation? Let’s find out!

Want to set your business up to complete tasks for you while you put your feet up? Moosend’s marketing automation could be the perfect solution.

Their automation feature set stands out because of the ready-made workflow recipes they provide to simplify scaling your business:

On top of this, the automation builder itself includes a pretty nifty interface with the following features:

While almost all of these automation rules are email-based, they’re still a godsend if you need to enroll students or remind invitees to attend your webinar.

For a fledgling marketing automation platform, Moosend sets a pretty high standard — can Mailchimp hold their own?

Like Moosend, Mailchimp concentrates much of their automation efforts on your email.

This gives users a real chance to achieve email marketing’s potential return on investment (ROI) of 4200%!

Finally, Mailchimp offers data-based scheduling automation, so that you can send the right message at the right time, without needing to worry.

In terms of automation, it’s a stalemate — if you want more advanced automation options, go for Moosend, if not, Mailchimp’s a better choice.

Personalization is essential in this day and age.

Without it, you’ll frustrate and alienate up to 70% of your audience.

How you grow, manage, and segment your audience plays a massive role in this, so you’ll need to know if Moosend and Mailchimp can deliver.

On the CRM side, Moosend offers the following features:

Moosend has also grown to include high-converting landing pages and simple sign-up forms to further assist in lead generation and conversion.

This is a move in the right direction, but Mailchimp has even more to offer when it comes to your audience.

On top of this, the following CRM features are also available:

Even with the buggy mobile app, Mailchimp takes the lead here with their advanced audience management tools.

There are several reasons why in-depth data reports and analytics are vital to your marketing campaigns:

Can Moosend and Mailchimp provide you with this necessary insight? Let’s find out.

However, Moosend's data is compiled into 1 tab and focuses on email marketing, so the data reports for your landing pages and forms aren’t as comprehensive.

If you’re after insights that offer a broader scope, check out what Mailchimp can do for you.

However, Mailchimp’s analytics aren't as easy to understand as Moosends, so again, we’ll call this feature a tie.

Currently, the scores are even — can some extra features sway you in one direction or another?

Have you made your choice?

Now, let’s crunch the numbers and see how much each platform will cost you.

The pricing for the Pro plan adjusts based on your contact list, so 150,000 subscribers will cost a whopping $936/month!

As we’ve mentioned, their Free plan is a thing of the past.

The 30-day free trial isn’t really long enough to get a real feel for the platform, but at least no credit card information is required.

Just like Moosend’s Pro plan, Mailchimp’s paid plans also adjust based on the size of your contact list, and so do their monthly email send limits.

While starting out on Mailchimp is cheaper, when your list starts to grow, so will their price tag. Also, the strict email limits will limit your ability to contact your audience, putting further strain on your business.

If your budget isn’t up to the strain, we suggest you look elsewhere.

Luckily, there’s a digital marketing software platform packed with all the tools you need but without the hefty price tag — introducing systeme.io!

Systeme.io takes your marketing even further than Mailchimp does.

You’ll get access to the following features, without the need for clunky integrations:

With functionality like this, you’d expect to pay more than Moosend and Mailchimp — not with us.

Signing up and starting is 100% free and we don’t need your credit card details until you’re ready to upgrade to a paid plan.

If you’re ready to commit, why not opt for one of our paid premium plans?

You can save a further 30% if you choose to pay annually, plus we’ll make the move to our platform a breeze by migrating your entire business for you, free of charge.

In the battle of Mailchimp vs. Moosend, Mailchimp is the winner — with a feature-rich platform, a better user interface, and a completely Free plan, it’s easy to see why.

However, winning this contest doesn’t make them the best option available.

When compared to systeme.io, they fail to keep their winner’s title.

Our learning curve is even smaller, and with everything you need in one place, at one price, you can wave goodbye to technical headaches and hidden costs.

There really is no contest — systeme.io is the best!

Sign up for free and build a business that serves your audience, and your lifestyle, today!