Drip Review: Can This Email and SMS Marketing Tool Boost Your Revenue?

With its array of advanced features, Drip promises to guide your potential buyers along the buying process and help improve customer experience to make more sales, boost great value, and attract repeat customers.

Before we get into the specifics of the Drip software, here’s a quick rundown of Drip’s strengths and weaknesses.

Let's look at Drip’s upsides and downsides.

Drip’s unique selling point is that it helps small businesses sell products online by integrating with Shopify and other ecommerce platforms.

Now that you know the few areas where Drip falls short of the hype, let's look at what you can do with Drip’s list of features.

Unlike other email marketing platforms, Drip features are specifically designed to create ecommerce-related drip campaigns.

If you're new to using email marketing automation tools, this Drip review will help you decide whether this is the right lead capture tool for you.

Drip’s email automation allows you to build lasting relationships with your customers from the first day they join your list.

Even if you don't have a great deal of experience with CRMs, Drip’s visual email builder makes it incredibly easy to automate your emails.

The next feature is the SMS marketing automation platform.

Despite email being a popular communication channel, texts boast open rates of up to 98%, while emails have an average open rate of 20%.

With Drip’s SMS marketing feature, you can:

Drip’s visual SMS builder allows you to design interactive SMS campaigns, complete with emojis and personalization — making it easier to reach your customers, fast.

Drip’s insight and guidance feature can help your online business earn greater revenue, boost conversions, and increase engagement.

With this feature, you get a chance to:

Still blasting email batches to your list? You could be losing potential buyers.

To win them back (and make more sales), start sending highly personalized emails and text messages instead.

With Drip’s segmentation and personalization feature, you can:

Having automated forms and pop-ups allows you to serve your customers products you're confident they’ll love based on their needs.

To help ecommerce businesses focus on true “customer experiences”, Drip developed an ecommerce customer relationship management (ECRM) tool.

Customer experience starts before customers arrive at your site.

With that in mind, all your SMS and email marketing campaigns should be:

Compared to other sales and marketing tools, Drip’s ecommerce CRM platform is designed to keep your customers as close as possible.

With Drip’s ecommerce CRM platform, you can do the following:

In short, Drip's ecommerce CRM offers personalization at a greater scale.

Now that you have a good idea of what Drip can do, let's look at how much this email and SMS marketing automation tool will set you back.

Also, Drip offers a 14-day free trial (no credit card information is required) and gives you full access to Drip’s feature set, including:

But Drip’s free trial isn’t free forever.

Once the free trial expires, you’ll be automatically prompted to upgrade to a paid plan and asked to provide your credit card details.

Drip email marketing software runs sophisticated marketing campaigns for growing ecommerce businesses.

However, simpler and more affordable email marketing platforms exist that can help you hit the ground running — a good case in point is systeme.io.

With systeme.io, you can also:

When you’re ready, for only $27/month, the Startup plan allows you space for up to 5,000 contacts with more features from the Free plan.

To increase the number of contacts to 10,000 and unlimited contacts, upgrade to the Webinar ($47/month) and Unlimited ($97/month) plans respectively.

Whether you run ecommerce businesses or work as a consultant for an ecommerce brand, systeme.io will help you scale your small business.

On this platform, email and SMS automation features have different pricing structures — you can use each channel separately or together.

Klaviyo offers free plans for both email and SMS, but they’re limited.

You can only send up to 500 emails to 250 contacts (or 150 SMS messages to 50 contacts) on a Free plan.

If you exceed that limit, upgrade to a higher plan.

GetResponse also comes with a Free-forever plan (no credit card details required).

With GetResponse’s Free plan, you can:

While it doesn’t come close to comparing to systeme.io, GetResponse matches our platform when it comes to offering a free-forever pricing plan.

Want to reach out to thousands of monthly visitors and subscribers?

You’ll most likely benefit from Drip’s advanced email automation feature.

To improve your conversions and list management, Drip can also help you deliver more targeted emails and understand your customers better.

However, if you lack significant web traffic or you're pressed for time when it comes to email and SMS marketing — we highly recommend systeme.io.

Systeme.io is an affordable email and SMS marketing platform that comes with more features suited for your small business marketing needs.

Sign up with systeme.io today — it’s free so you have nothing to lose!