Stefan James Review: Who Is Stefan James ?

Launch Your Online Business in Just 7 Days

Communication is the key to entrepreneurial success.

But that doesn’t mean it’s easy.

For a lot of entrepreneurs, the ideas aren’t the problem.

You wake up in the morning, and you’ve got dozens.

But in order to increase your sales and improve your reputation, you have to become a pro at showing yourself and your business in the right light.

If you’ve been reading this blog for a while, you know that I review entrepreneurs and coaches often; from Seth Godin to Grant Cardone.

I know how much it means to hear successful people’s advice when you’re starting a business.

But we’re forgetting about communication and social skills.

So in this post, I’m going to review Stefan James, an entrepreneur known for his Project Life Mastery program that helps folks like you and me get the soft (and hard) skills we need to become successful.

Let’s dive in!

1. Why does your mindset define your entrepreneurial success?

entrepreneurial mindset

Think about a typical entrepreneur.

You’ve probably got a certain image in your mind; be that someone you’ve seen on TV, or an entrepreneur in your family that you want to emulate.

Chances are, the entrepreneur in your head is:

  • The center of attention
  • Communicative
  • Great speaker
  • Dynamic
  • Creative

Entrepreneurs are movers and shakers. And their key is: social skills.


Since our public perception is defined by... well, how people perceive us, it’s important for entrepreneurs and leaders to hone their social skills.

From understanding yourself and becoming not only resistant to failure, but capable of creativity during failure, to building bonds with your team and your customers, social skills are incredibly important for entrepreneurs.

And it all starts with your mindset.

So if you feel like you’ve become set in your ways, don’t worry.

Stefan James is right here to help you become a better person, and a better entrepreneur.

2. What does Stefan James do?

Stefan James

Stefan James is an online entrepreneur, as well as life and business coach.

He covers both mindset and hard skills you need to succeed.

If you go through his website (which I’m going to do for you), you’re going to see that he talks about both the entrepreneurial mindset and business models like affiliate marketing that you can use to start your own projects.

At first glance, he seems like a renaissance man.

Even though Stefan James’ age makes him a relatively young entrepreneur (he’s 34 years old), he started “optimizing himself” when he was 17 years old.

Stefan James quote

His entrepreneurial journey was motivated by the desire to come out of his shell.

He used to be a shy kid, but at some point, he decided to improve his social skills.

I’ll spare you the details about rejections at bars while he was learning how to talk to girls, and skip straight to the good stuff:

Stefan James’ big break came with Amazon (Kindle) book publishing.

He started in 2011, and by the time 2012 rolled around, his income significantly increased. However, he wasn’t content.

He felt as though he was lacking a purpose, which made him start Project Life Mastery, which is still popular in 2020.

2.1. Stefan James’ net worth

Stefan James

If you’re like me, you only trust numbers.

Stefan James’ net worth is around CAD$7 million, which is USD$5 million.

So how does he actually make money, and what can you learn from him?

3. Stefan James’ Project Life Mastery

Project Life Mastery

Stefan James’ Project Life Mastery is a program that promises to help you master all the areas in your life that can benefit from it.

Alright, but what does that really mean?

The program takes place in 4 steps:

Step 1. Commit to mastery

Understand the 10 areas of life that you should master in order to live an extraordinary life. James claims they are:

  • Spirituality
  • Health and fitness
  • Mind and beliefs
  • Emotions
  • Relationships
  • Mission and purpose
  • Money
  • Family and friends
  • Fun
  • Contribution

He also offers additional resources for mastering each area.

For example, if you choose the “Emotions” section, you’ll be directed to a blog covering gratitude and similar topics.

The pyramid

The pyramid and James’ idea may seem outlandish, but it follows Maslow’s Hierarchy of Needs theory.

Step 2. Start an online business and create financial freedom

create financial freedom

Since Stefan James is primarily an online entrepreneur, this step - starting an online business to create financial freedom - is dealt with in depth.

If you want to start an online business, you’ll be directed to Stefan James’ free training that covers:

  • 7 proven business models
  • Growth strategies for beginners and pros alike
  • How to start a side hustle and turn it into a full-time business

And more!

He’ll also discuss entrepreneurial mindset, which is a nice touch.

Stefan james quote

Step 3. Morning rituals

There’s been a lot of talk of successful business people’s morning rituals.

Everyone from Covey to covered them, so it’s only natural that Stefan James would offer his take on the subject.

His team created the 21 Morning Ritual Cheatsheet that you can download if you want to supercharge your mornings.

Personally, I see this for what it is: a lead magnet.

Stefan James uses a sales funnel builder like to increase his conversions.

I’ll talk about that later on, as it’s definitely the best way to succeed.

Step 4. Invest in yourself

Step 4. Invest in yourself

Step 4 is the final step and the final step towards up-selling you to Stefan James’ online business courses.

You can pick from quite a few:

4. Stefan James courses

James offers 11 programs on his website, the majority of which are focused on online business models.

Some of them also deal with general well-being, which is a nice touch if you find yourself liking his approach.

4.1. Stefan James Affiliate Marketing Mastery course

Affiliate Marketing Mastery

Affiliate Marketing Mastery is a course meant to help you start your own affiliate program.

In general, affiliate marketing is a great way to boost your revenue without spending a lot on paid advertising.

If you recruit affiliates, you won’t have to pay them until they successfully sell your products.

In addition to affiliate marketing strategy, Stefan James also covers online branding, as well as passive income tactics.

This masterclass is currently free.

4.2. Stefan James’ Amazon Book Publishing course

Stefan James’ Amazon Book Publishing

Stefan James’ Mastering Book Publishing course is a comprehensive resource for making money by writing and promoting your own (e)books.

This course covers:

  • Step-by-step strategy blueprint for publishing your books on Amazon
  • Hacks for keyword research, book listings, and more
  • How to hire ghostwriters, create your book, and launch it
  • How to promote your book

And more!

All in all, this is a great course. Even the price is decent; you can get Mastering Book Publishing for $297.

4.3. Mastering Book Marketing by Stefan James

Mastering Book Marketing

Mastering Book Marketing is not a course - it’s a membership program.

But if you want to build an Amazon book business, then it can be pretty handy.

Mastering Book Marketing covers:

  • Book marketing strategies and tactics
  • Tactics for getting reviews
  • SEO and content marketing
  • Step-by-step guides for keyword research, audiobook publishing, Amazon Ads, and more

You’ll get a few add-ons, as well, and you can pick between two pricing options: $997/year or $97/month.

4.4. How to write a book in less than 24 hours

How to write a book in less than 24 hours

Book publishing is pretty profitable, if you know the rules of marketing.

And in this crash course, Stefan James shares his methods for writing a book in less than 24 hours.

You’ll get:

  • 11 step-by-step videos and PDFs
  • James’ 10-step method for writing faster than Flash
  • Tactics for ideation and research

You can get it for $27, which is a great price.

4.5. Stefan James’ Amazon FBA program: Amazing Selling Machine

Amazing Selling Machine

Amazing Selling Machine is Stefan James’ Amazon FBA program that includes:

  • Courses for selling products and shipping them with Amazon FBA
  • Lifetime access to ASM
  • A mentor program
  • Extra resources

You can join the program for $4997, or 6 x $997.

Personally, I think that’s a pretty steep price, but if you want a community, then go ahead.

Still, I’m not a fan. You can get the resources online for free with a little more research.

4.6. Marketplace Superheroes by Stefan James

Marketplace Superheroes

Marketplace Superheroes is Stefan James’ web class that deals with selling on Amazon.

You’ll learn a bit of everything, such as products you shouldn’t sell if you want to get money fast.

This webinar is free, and its main goal is to convince you to join some of the paid programs.

So if you’ve been considering other programs made by James, you should check this webinar first to see if he’s the right fit for you.

4.7. Online Business Mastery Accelerator

Online Business Mastery Accelerator

Online Business Mastery Accelerator is a catch-all program, meant for beginners as much as for intermediate entrepreneurs who want to scale their businesses.

Some of the topics it covers include:

  • Amazon publishing
  • YouTube marketing
  • Affiliate marketing
  • Hiring and outsourcing
  • Marketing and advertising

You’ll also get access to Q&A sessions, as well as a few other add-ons.

Online Business Mastery Accelerator is $47/month, so I recommend trying it for a month before you continue paying for the subscription.

4.8. Other courses

Stefan James is pretty active, so in addition to his main courses, you can also learn quite a few things from:

Stefan James

All in all, Stefan James offers something for everyone!

5. How to make money like Stefan James

There’s no doubt about it: Stefan James is a powerhouse.

His courses are sold out, people follow his every word on YouTube, and he’s doing pretty well for himself.

So, how can you emulate his success?

Sales funnel

The main key of Stefan James’ success is his effective sales funnel.

Visitors can get started with his free materials (lead magnets), offering their email addresses in return.

Then, James convinces them with hyper-personalized content, until they pay for one of his courses or programs.

If they’re happy, they can keep upgrading.

It’s a simple formula, and it works like a charm!'s dashboard's dashboard

5.1. Use to earn like Stefan James

Keap Grow is the first, most affordable plan.

However, you won’t be able to use the landing page builder, or marketing automation which will make it a lot harder to scale.

  • Visually build your website, landing pages, and more - no coding skills needed
  • Sell your products online
  • Convince your leads and up-sell your customers with email marketing
  • Automate your marketing
  • Start your affiliate program
  • Run a membership site, share your knowledge through courses and webinars, or start blogging

And more!

The possibilities are endless, and you can get all of that for free with our freemium account

So, what do you say? Are you ready to earn more?

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