How to Successfully Grow Your Dropshipping Business With Email Marketing

Everyone has an email address because it’s a requirement for creating an account on almost any website, including social media.

This means that every email/lead you collect is a potential customer.

By collecting these leads, you can build an email list of people interested in your dropshipping store.

To which you can:

If done correctly, these strategies will increase traffic, as well as sales.

One of the most important reasons why building a solid email marketing strategy is essential is because there is no shortage of competitors.

This is all thanks to how easy it is, nowadays, to build an ecommerce business.

You don’t even need to know how to code to build your store; you could just pay someone to do it for you.

There are several ecommerce platforms for dropshipping that include drag-and-drop website builders that you can use for a small monthly fee.

Because you’ll find new dropshipping stores every day, you need a way to stand out from the crowd.

Email marketing has the power to do exactly that, by gaining your customers’ trust and building a positive relationship with them.

You want to be their first choice when they’re looking for products like yours.

Email increases engagement between customers and your dropshipping store because it allows you to implement Customer Relationship Management (CRM) strategies.

The key to its efficacy is personalization.

By personalizing your emails based on a customer's search and purchase history, you can send them content they’ll be more likely to open, consume, and appreciate.

They’ll also be less likely to flag your emails as spam, so personalization will also get you more loyal customers.

Email marketing is probably the most cost-effective strategy for promotion.

When done right, you can get a return on investment (ROI) of up to $42 back in for every $1 spent on emails.

This is big, considering how expensive it’s to run ads on Google or Facebook.

Also, since people willingly give you their emails, they’re likely already interested in your store and products.

Your only investment would probably be the email marketing tool you’ll have to get.

Another valuable feature of email marketing is that you can collect measurable customer data:

This data will help you improve future campaigns and marketing strategies.

One of the most popular methods of digital marketing and advertising is publishing content on social media to generate organic traffic.

It’s still an effective method, but unlike email marketing, it depends completely on an algorithm that is constantly changing.

A lot of business owners dedicate time, resources, and effort to build a solid marketing strategy, only for it to become useless thanks to a change in the algorithm.

Your leads will always receive your email unless they unsubscribe or flag you as spam.

Nevertheless, how much revenue you make with email marketing depends on how good your campaign is.

Below, we’ll tell you what you need to do to launch a successful email marketing campaign without getting flagged as spam.

From all of the mentioned steps, “Choose the correct email campaign type” is probably the most complicated, so we’ll help you with that in a moment.

An email marketing funnel is a representation of the “customer journey”, which shows how a lead goes from an interested lead to a customer, to a brand advocate.

A sales funnel has 4 steps:

These are all of the email campaigns you’ll see any online business use from the moment you opt-in to a lead capture form on their site.

Also, you should know that not all email campaigns are made to sell.

Because of their several uses mentioned earlier, email marketing remains so practical.

More about that is below.

You’ve seen these every time you make a new account on a website or subscribe to a newsletter.

The business/company will greet you, welcome you, and present you with their brand and services.

What you might not know is that welcome emails are the most important marketing campaign for your business, because here is when you present your brand to new customers.

You can’t have selling intent in this campaign, because it will give a bad first impression and users might get the idea that you only see them as buyers instead of people.

On the other hand, if you’re running a promotion, then you could casually mention it because that might be what attracted that lead.

A customer visits your dropshipping store, puts the products in their cart, but never completes the purchase.

It’s more common than you’d expect, in fact, the average cart abandonment rate is 69.82%, and the reasons may vary.

For example:

What this campaign does is remind customers about their incomplete orders and motivate them to finish the purchase process.

Also, despite how common it is, this email campaign delivers the most sales, because the customer already showed buying intent.

The only thing you need to do is to carefully encourage the customer to complete their order.

Like this:

As the name suggests, this campaign sends emails to customers after they make a purchase.

Its main purpose is to reduce buyer's remorse.

Buyer’s remorse is when customers regret or second guess buying something, especially if it’s expensive.

This is one of the causes of canceled orders and returned products.

With post-purchase emails, you can make your customer feel more confident about their purchase.

Some methods include:

The longer people spend time with a product, the less likely they are to return it.

Another purpose of post-purchase email campaigns is to do upselling and cross-selling.

This is a campaign that starts when another ends, to keep an active engagement with your audience.

This way, you maintain your brand in the mind of your customers, and you remind them that your online store still exists.

It’s better if you don’t take too much time to start this campaign.

If you do, your customers can forget about you or find a similar dropshipping store, given the number of competitors.

By that time, you’ll struggle to re-engage with them.

Some email content you can send includes:

It doesn’t matter how elaborate your email marketing strategies are if your emails aren’t getting opened.

To prevent this, you should know the 2 main components of an email — the subject line and the body.

The subject line is the first thing that your subscribers will see, so it has to be interesting enough to get their attention and motivate them to open your email.

To improve your subject line, you should:

Writing creative subject lines is important, but these must go according to the above-mentioned points to maximize email marketing opening rates.

On the other hand, the body is where you place all the content that your subject line promised.

The email body needs to:

Before you plan to launch your email marketing strategy, you must know the mistakes most ecommerce businesses make and how to avoid them.

To prevent any issues that might affect your ecommerce store, we prepared a list of 7 common mistakes you should avoid:

Bad email marketing campaigns can turn away potential customers, damage customer loyalty, and break relationships with existing customers.

To prevent that, follow the recommendations previously mentioned.

Now, the most essential part before integrating email marketing with dropshipping — picking the right email tool.

Fortunately, there are many email marketing tools to choose from.

To help pick the best option, we made a list of those that’ll give you the email marketing service you need for your dropshipping business to grow

With systeme.io, you can do far more than just email marketing.

Some of our other features include:

We also offer 4 pricing plans to choose from:

No matter which plan you choose, you can send unlimited emails and access all the features you need to launch your business.

Are you ready? Sign up and join us today to grow your dropshipping business for free!

According to ConvertKit, they’ll help you make a living by selling digital products, having a paid newsletter, and creating subscriptions.

ConvertKit has 3 plans:

All the plans have different features available, but they all allow unlimited landing pages, sales pages, link pages, sign-up forms, traffic, and email broadcasts.

A downside to ConvertKit’s platform is that it has quite a learning curve, and you need to be good at coding to modify the email templates.

Also, some features are only available on paid plans, like automation or deliverability reports.

There are a vast variety of templates to choose from with numerous integrations.

You can also build your website with Mailchimp and use a single domain.

With Mailchimp’s Free plan, you get:

This Free plan does include some limitations, unfortunately.

For example, you can only make certain email sequences like Welcome emails, cart abandonment emails, and order notifications.

To launch other email campaigns, which you’ll want to do as you scale, you’ll need to upgrade to a paid plan.

Using email marketing in a dropshipping business is a cost-effective way to grow and maintain it.

Nevertheless, before you start selling through emails — first build a relationship with your lead.

That’s the only way they’ll want to keep coming back.

To launch an email campaign that’ll get you more customers, you’ll need an email marketing tool that will satisfy all the needs of your business.

An all-in-one platform will facilitate this by having everything you need in one space at a single price.

This way, you won’t need to spend hundreds of dollars on different tools.

With systeme.io as your solution, you can build your dropshipping business, launch email campaigns, manage affiliates, and more.

To get started, try our Free plan today!