Kajabi vs. Teachable: Which Online Course Tool is Better?

Launch Your Online Business in Just 7 Days

There is no wealth like knowledge.

This saying is twice as true if you plan on starting an online knowledge business (ie. selling online courses).

Kajabi and Teachable are popular platforms for building online courses ― but which one is best for your business?

In this review, we’ll take a side-by-side look at the course features, marketing capabilities, and pricing of each of these tools, so you can be sure that you’re making the right choice.

Let’s get right into it.

1. Kajabi

Kajabi logo

Source: Kajabi

Kajabi claims to be an all-in-one comprehensive platform that replaces the multiplicity of tools you may have been working with before.

These tools include email tools such as MailChimp, and sales funnel tools such as ClickFunnels, among many others.

But this comes at a steep price which we’ll discuss in detail shortly — but first, let’s have a look at Kajabi’s features.

1.1. Features

Kajabi aims to help you with the following:

  • Build your website

The easy-to-use website builder has drag and drop capabilities, so you can get up and running without hiring a developer or writing a single line of code.

You can connect your custom domain and enjoy unlimited hosting and strong security.

The SEO-friendly features can bring you tons of traffic, and the auto-scaling can keep your website running no matter how much traffic you manage to get.

Unfortunately, if you’re on the cheapest Kajabi plan, you’ll have their branding on your page which isn’t ideal if you’re trying to make a name for your business.

If you’re looking for integrations, Kajabi offers 8 native integrations as well as Zapier and ClickFunnels.

  • Grow your following

You can grow your following by growing your email list using Kajabi’s landing pages and embedded forms.

They also offer templates that they claim are high-converting ― this means they have a high rate of turning site visitors into marketing leads for your email list.

Kajabi provides you with analytics tools that will help you optimize your course website to capture as many leads as possible.

  • Sell your products

When it comes to making sales, Kajabi lets you offer your students 1-click upsells, free trials, coupons, and subscriptions.

You can accept payments via Stripe and PayPal which is fairly standard.

Unfortunately, the plans are limited when it comes to how many products you can sell and how many students you can have at one time.

The entry-level plan only lets you have 3 products!

  • Share your knowledge

Kajabi lets you share your knowledge through your courses using the following features:

  • Content in image, video, PDF, text, or audio formats
  • Quizzes to test your students
  • Unlimited video hosting to create in-depth video course material
  • Drip content, so you can send course material out in timed batches
  • Course insights that show you how your students are faring

Engagement with students is very limited with Kajabi, so you’ll be able to teach, but you can’t receive feedback, answer questions, or interact with your students.

  • Automate your marketing

Kajabi’s email marketing tools allow you to build segmented lists and have them receive appropriate email sequences when certain actions are performed.

Once you set up your automation rules, Kajabi does the work while you focus on creating course content.

Kajabi promises customization, but it’s very flawed.

These customization issues run deep ― you can’t even change the language from English on some of the email templates.

Because you can’t customize your email campaigns much, many emails sent out using their software end up in spam folders, and deliverability rates are low.

This will affect businesses in Europe whose GDPR compliance can be destroyed by Kajabi’s low deliverability rates.

1.2. Pricing

As we’ve already mentioned, Kajabi’s pricing is steep. Here’s a look at their pricing page:

Kajabi Pricing

Source: Kajabi

There’s a 14-day free trial and a 30-day money-back guarantee if you decide that Kajabi isn’t for you.

You can choose from the Basic, Growth, and Pro plans.

But, the Basic plan only lets you have 3 products, and the Pro plan is exorbitantly expensive — so the Growth plan is really the only option.

And it still costs $199 per month, plus the Stripe processing fee of 2.9% + 30 cents for every payment processed.

If you’re a small business just preparing to launch, you might not have this kind of money lying around, and that’s okay, Kajabi is expensive.

1.3. Pros and Cons

Let’s summarize the main pros and cons of Kajabi:


  • Strong reputation
  • Includes pipelines and marketing tools
  • You can run (most) of your business from Kajabi


  • It’s more expensive than its competitors
  • Limited student/teacher engagement
  • Low email deliverability and customization issues

1.4. Who should use Kajabi?

Recommended if: You want an (almost) all-in-one tool that covers most of your business needs ― we’ll show you a tool that covers all of your business needs later, so keep reading!

Not recommended if: You’re wanting to do business in Europe (GDPR compliance issues) or you want to be involved in your students’ learning experiences.

That’s all you need to know about Kajabi — now let’s move onto a similar tool that comes at a better price.

2. Teachable


Source: Teachable

Teachable is similar to Kajabi, and it also claims to be an all-in-one tool.

The main difference between the two is the pricing — Teachable’s offering is more affordable for new businesses.

Let’s find out how Teachable stacks up to Kajabi.

2.1. Features

Teachable offers you tools to help you with the following:

  • Customization

Like Kajabi, Teachable has a drag-and-drop builder, and you can even adjust the gutters (spaces between blocks of text or visuals) to get everything precisely how you want it.

You can link your own existing website to Teachable using your custom domain.

If you know how to code and are using the Business plan, you can use the Power Editor to build an extremely customized site.

However, the Business plan is their most expensive option, and coding is time-consuming work, so it’s unlikely that you’ll benefit from the Power Editor.

To get things exactly how you want them, you may want to integrate software that you already know and love ― Teachable promises any integration you can think of but actually only offers 8.

Luckily, Zapier is among these 8 which allows you to integrate with 3000+ apps.

  • Analytics

Being able to assess how your business is doing is a surefire way to implement data-driven improvements, so analytics couldn’t be more important!

With Teachable, you can track sales and get student insights that show how many students have completed your courses.

These analytics are basic, so you may want to integrate a third-party tool like Google Analytics.

  • Learning tools

To provide the best learning experience for your students, you’ll need tools that make learning a breeze.

With unlimited video bandwidth and unlimited courses, you can deliver vast content that goes into every little detail.

You can have one-on-one sessions with your students using Calendly to keep your schedule organized.

And when the learning is done, you’ll be able to give your students quizzes and reward them with course completion certificates!

You can also easily gather feedback from students using third-party forms.

While Teachable doesn’t offer tools for email marketing, you can email your students for communication purposes.

  • Monetization

Teachable claims that this is where they truly shine.

They offer payments in over 130 currencies and accommodate a wide range of payment methods including credit cards and Apple Pay.

You can choose to get paid daily, weekly, or monthly with Teachable Payments.

They offer a simple and reliable checkout, but one user has complained that the checkout page isn’t as customizable as it should be.

  • Hosting and security

Complete with an SLL certificate to authenticate your website’s identity, Teachable keeps your (and your students’) data safe.

Their tech team monitors the system 24/7 to prevent any crashes that may put your site at risk.

They promise seamless hosting and let you keep full ownership of your content.

2.2. Pricing

Teachable’s pricing model is far more affordable than Kajabi’s.

Here’s what they’re offering:

Teachable Pricing

Source: Teachable

You’ll notice that their Basic plan comes with a 5% transaction fee.

While this doesn’t sound like much, if you sell $1600 worth of courses in a month, you’ll end up giving Teachable $80 on top of the Basic plan cost ($39).

So you’ll be paying $119 that month ― the price of the Pro plan which has no transaction fees.

That’s why we don’t recommend the Basic plan if you’re bringing in more than $1600 monthly.

The Pro plan, which includes an affiliate program and quizzes, is what you’ll want to look at.

If you’re wondering how this $119 plan compares to Kajabi’s $199 Growth plan, don’t worry, we’ll give you a side-by-side comparison shortly.

2.3. Pros and Cons

To really help you make up your mind, check out Teachable’s pros and cons:


  • More affordable than Kajabi
  • Accommodates several payment methods
  • Gathers student feedback


  • No sales funnels or email marketing
  • The imperfect software makes it difficult to learn/work with
  • 5% transaction fee on Basic plan is huge

2.4. Who should use Teachable?

Recommended if: You’re looking for more affordable software that lets you connect with your students.

Not recommended if: You aren’t prepared to pay for additional marketing tools to make up for Teachable’s lack of sales funnels and email marketing capabilities.

3. The Verdict

Now it’s time to get into some side-by-side comparisons, so you can see which tool is best for your knowledge business.

3.1. Kajabi vs Teachable: Features

Here’s a side-by-side look at the features offered by both tools:

Kajabi vs Teachable: Features

As you can see, their features are fairly similar with Kajabi offering slightly more value than Teachable.

So what it really comes down to is the price.

3.2. Kajabi vs Teachable: Pricing

Below is a side-by-side comparison of what you get for your money in both Kajabi and Teachable’s most popular plans.

Kajabi vs Teachable: Pricing

Once again, their offerings are fairly similar, the big difference still being the price.

Kajabi has a reputation for being the winning software where you can get exactly what you want while Teachable is a good affordable alternative.

But, at $119, is Teachable even affordable?

We’ve got a proven alternative that can do everything Kajabi and Teachable can do, but at a price that makes sense.

4. The Best Alternative to Kajabi and Teachable: systeme.io

systeme.io logo

If you’re looking for a course creation platform that can actually handle your entire business, look no further than systeme.io.

We’re an online business building tool made for entrepreneurs, by entrepreneurs ― we understand you better than anyone!

With our free plan, we can get you to your launch at absolutely no cost.

And as your business grows, you can upgrade your plan as necessary.

4.1. Systeme.io features

Systeme.io features

Since your priority is online course building, we’ll start with systeme.io’s online course features:

  • Build your course with our easy to use editor
  • Give timed access via our drip feature
  • Get detailed analytics about course sales and student progress
  • Enjoy unlimited file storage space and video hosting
  • Market and sell your courses using our other features

Speaking of our other features, our plans also include tools for:

  • Sales funnels
  • Email marketing
  • Website building
  • Affiliate program management
  • Marketing automations

Our interface is extremely clean and easy to use ― a breeze for both you and your students.

You can accept payments via Stripe or PayPal and maximize the value of each cart using automated upsells and downsells.

Unlike Kajabi and Teachable, systeme.io has a marketplace where you can get your course noticed!

We love to see your business soar, so our support team is online 24/7 to help guarantee your success.

4.2. Systeme.io pricing

Systeme.io offers unbeatable prices because we love helping new businesses and entrepreneurs get started.

But you probably weren’t expecting our pricing to be this good:

Systeme.io pricing

Systeme.io’s Webinar plan, which is the most comparable to Kajabi and Teachable’s most popular plans, costs only $47 per month.

That’s $152 less than Kajabi’s Growth plan and $72 less than Teachable’s Pro plan.

And if you don’t want to spend anything, you don’t have to ― our free plan has got what you’re looking for, and you can upgrade at any time!

5. Conclusion

We’ve reached the end of this review, and it’s clear that neither Kajabi nor Teachable is the best tool for your online course business in 2022.

Kajabi could work for you if you’re not worried about value for money.

And if you’re really wanting to engage with your students, Teachable could be your match.

Kajabi has the features you want at a high price, and Teachable has a better price but lacks features ― in both cases you are losing out.

We think you can do better.

Head to systeme.io to build and launch your online course today.

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