ClickFunnels vs Leadpages
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If you’re a business owner in 2020, there’s only one rule: don’t do it manually if you can automate it.
And this goes for sales, too.
We often get asked about ClickFunnels and Leadpages, two tools promising to help you automate and increase sales. They seem to fulfill a similar purpose.
However, there are a few differences.
In this article, we’re going to pit two all-in-one sales tools: ClickFunnels vs Leadpages.
Let’s see who will come out on top!
Look, technically you don’t need either.
However, creating websites and sales funnels from scratch is a lot of work.
For starters, you’re either going to have to learn how to code, or pay a web designer to set things up for you. And even then, you’re not sure if everything is configured properly.
If you decide to make changes, you better get your budget ready for it.
Alternatively, you could subscribe to tools that fulfill some of the purposes ClickFunnels and Leadpages cumulatively offer.
However, your stack is going to cost a lot - and you’ll still have to get numerous integrations to make separate apps play together.
It’s the opposite of the good, old entrepreneurial motto of work hard, play hard. It’s just hard work, with no vacation in sight.
Conversely, tools like ClickFunnels and Leadpages are one-stop shops.
They have so many features that you won’t have to think about third party software for years to come.
Depending on your business type, one of these tools may be enough for you forever.
However, while their marketing is similar, ClickFunnels primarily advertise sales funnel builders. Leadpages, on the other hand, advertise their landing page builder.
So what’s the difference?
Sales funnels are a metaphor for customer journey.
Every customer starts as a lead or a visitor, and then advances through the sales funnel until they finally become a customer.
Visualizing this process as a sales funnel with definitive stages and processes allows you to understand how you can influence their decision at every stage.
The fun doesn’t stop after they buy from you. That’s the prime time to up-sell your products to them, and have them refer their friends to your business.
ClickFunnels understand this theory, and so they focus on building sales funnels - step-by-step processes ultimately turning your leads into customers.
A landing page
Landing pages are a vital part of your sales funnel.
They’re pages you direct your leads/prospects/customers to. To put it visually, your potential customers “land” on these pages after clicking through search results, ad links, and so on.
Landing pages usually contain a single, hyper-targeted offer for that specific customer segment. Their sole purpose is converting your leads into customers.
Typically, they also have contact forms so you can obtain your leads’ email addresses and nurture them through email marketing to keep them advancing through the funnel.
Are you seeing how connected it all is?
Now, Leadpages don’t use the term “build a sales funnel,” but they certainly promise to help you do just that.
Regardless of the tool you end up choosing, you’ll need a landing page to successfully convert visitors into leads, and leads into customers.
So, what exactly can you expect from these two tools?
It’s a funnel world, and we’re all just living in it.
You’ve probably come across mentions of ClickFunnels everywhere when searching for marketing tools for your business. That’s because they have a great affiliate marketing program, so their affiliates can’t wait to make a sale.
However, behind this marketing tactic there is a solid business model: they’re a one-stop shop for business owners who don’t want to worry about marketing.
ClickFunnels is straightforward, while also offering advanced features.
The founders started the company in 2014 and ever since, it’s been the go-to SaaS for marketing and sales, especially for non-techies.
ClickFunnels currently rank #440 on the Inc. 500 list, and they’ve been named top company in the nation for all their contributions to entrepreneurship.
One of the main perks not strictly related to their features is their onboarding and education program.
They offer courses and videos both through their Funnel Flix platform and independently. The majority are free and included with the basic plan, while others are sold separately or require Platinum.
Everything about ClickFunnels is action-oriented. They don’t bog you down with feature lists or extensive tutorials. Instead, they start from your goals, and give you templates for funnels.
These templates are definitely one of the main perks, which we’ll discuss in greater detail later in the text.
Additionally, they keep it simple. You can use a visual, drag & drop editor to set up your funnels, landing pages, and websites.
They also offer a variety of features that will help you nurture your leads; from email marketing to social notifications.
On Capterra, they hold a 4.5/5 rating.
The negative reviews mainly touch on support (which can take a while, and it’s only available through chat), pricing, and the fact that there is a learning curve.
However, it seems like the overwhelming majority of users are happy with their ClickFunnels account, and the company itself.
Unlike ClickFunnels, the flashier cousin, Leadpages focuses on advertising their tool as the ultimate tool for small business marketing needs.
What does that really mean?
Leadpages’ three primarily goals are helping you with:
They don’t mention sales funnels per se, but they certainly have features allowing you to build code-free websites and use conversion-boosting elements like pop-ups and webinars.
And before you ask - yes, they do offer templates. You can choose between website and landing page templates, with specific categories such as templates for webinars and eBook download pages.
Their main motto is: “All you need is better than all in one.”
They claim they’ve ran thousands of split tests and found the exact tools your business needs to make it online.
The founding company, Avennue81 Inc, has been in business since 2015. In 2017, they even acquired Drip - an email marketing service - so it certainly seems like they know what they’re doing.
On Capterra, Leadpages has a 4.5/5 rating.
Customers frequently emphasize how beautiful the landing pages are, and how easy it is to build them.
However, it seems like some features aren’t functioning properly, and you don’t get access to phone support unless you’re subscribed to the most expensive plan.
But enough about the backgrounds. It’s time to see what ClickFunnels and Leadpages can do!
Flashy gimmicks like Funnel Flix and big promises aside, what you’ll be really paying for are features:
ClickFunnels are big on their drag & drop funnel builder.
When you first enter the funnel builder, you’ll get to choose between three possible goals:
Then, you’ll be able to choose between templates. Their template library is huge, so there’s something for everyone.
Finally, you can customize your funnel and order the steps whichever way you prefer.
Customize your funnel
It’s all very visual and simple.
And with Funnel Flix added to the mix, you’ll know exactly what your funnel should contain for the maximum amount of leads, sales, or sign-ups, depending on your goal.
Alright, so a customer has bought something from you. But why stop there, when you could maximize their lifetime value and motivate them to purchase another product?
Yep, ClickFunnels has a template for that, too!
Simply choose one-click up-sells when creating your funnel, and your customers will be able to add extra products or services before finalizing their purchase.
Membership sites are becoming more and more popular with each passing day, so it’s great to see ClickFunnels adapting to it by offering extra features.
You can create a Membership Area in a few clicks, as well as allow your members to create their login information. If you had a traditional website, you’d have to purchase third-party subscriptions for all the functionalities.
With ClickFunnels, it’s all integrated.
If you want to promote your business through affiliate marketing, ClickFunnels offers an easy way of doing just that!
You can set everything up within ClickFunnels:
You can even process payments.
Additionally, ClickFunnels uses sticky cookies for your affiliate programs.
Your affiliates can earn commission even if a customer purchases products from you later on.
This is a great way to motivate and retain your best affiliates.
Cart abandonment is a huge problem today. People can get distracted easily, switch tabs, and you’ve lost your purchase.
Fortunately, ClickFunnels has a solution for that: special order forms.
You can capture the information of your leads and retarget them later on if they don’t follow through with their purchase. This is basically what Amazon became famous for.
Pretty much everything related to ClickFunnels’ features is going to be visual and drag & drop.
Their editor is no exception.
You can add special page elements like FAQ blocks, social media comments, pop-ups, and much more. You also get some liberty with fonts and colors, although not too much (this is one of the main disadvantages users mention).
Finally, if you don’t find the option you’re looking for, you can add your own CSS code.
In that respect, ClickFunnels is built on the tradition of typical page and website builders.
As soon as you get a lead’s email address, you can add them to your mailing list.
You can also create automated email sequences to start nurturing your leads and advancing them through your sales funnel. Businesses typically do this after a purchase, or after a lead signs up for their mailing list.
And yes, they offer email templates too!
Follow-up funnels AKA Actionetics are just another feature included in ClickFunnels (although you’ll need to subscribe to Platinum to get access).
With follow-up funnels, you’ll be able to segment your audience members as soon as they join your mailing list based on information such as:
Then, you can create email sequences and blast them to audience at large, based on their shared characteristics. The key lies in personalization, and it’s definitely a significant sale booster.
Play around with the filters for a bit, and you’ll soon find out leads who’ve been following you for a long time, but never made a purchase, or customers who are social media influencers.
Follow-up funnels are definitely one of our favorite ClickFunnels features!
While it’s easy to support digital products, ClickFunnels also gives you the option of using their funnels for selling physical products. You can export order fulfillment to your shipping company.
This is especially handy for dropshipping, and we wish ClickFunnels expanded more on features for dropshippers. If you’re dropshipping, you can also check out Systeme.io.
If you want to increase your conversions, it pays to split-test parts of your landing pages.
Normally, you’d have to get third party software to manage it and get accurate data.
However, A/B testing is integrated in ClickFunnels, so you can easily test your copy, offers, visuals, and more.
Just remember: test one thing at a time!
ClickFunnels offers a handy-dandy sales dashboard. You’ll be able to track the most important data:
An additional benefit is that you don’t have to set anything up. Your dashboard will automatically track the most important data you need to grow your business.
Leadpages focuses on the synergy between visual and functional. When you look at their templates in comparison to ClickFunnels’, you can really see they place an emphasis on aesthetics.
But what’s under the hood?
Leadpages’ features include:
Leadpages’ site builder allows you to create sleek and effective websites. They’re mainly minimalist and conversion-focused. However, they do have a template gallery full of designs you can freely use and customize.
Similarly to ClickFunnels, Leadpages offers a code-free, drag & drop site builder.
And when it comes to your website, the company claims their pages load 2.4 seconds faster and have a performance score 30% higher than other four landing page builders.
You don’t have to get SEO add-ons, either.
Leadpages offers built-in SEO features for image optimization and meta descriptions. And since the websites are responsive, you should have no problems ranking highly for your target keywords.
If you want to evaluate the performance of your website, you can use Leadpages’ native analytics or connect your website to third-party tools.
Just like ClickFunnels, they offer a free domain within your subscription. But you can connect or use third-party domains, as well.
A landing page
Now, here’s where things get interesting: Leadpages has a conversion feature you won’t find in ClickFunnels.
In addition to doing everything with a drag & drop editor that allows you to create a site in a few minutes, Leadpages offers built-in conversion guidance.
Their AI predicts your performance and offers suggestions for improvement as you’re creating your pages:
This is great for first-time business owners, as well as business owners who just want to do business, not worry about visuals or settings.
You can also create an unlimited number of pages, and they won’t ask you to upgrade based on traffic and leads, either.
Their drag & drop builder also offers great page elements to boost your conversions such as:
This makes Leadpages a great option for restaurant owners and coaches/consultants.
Finally, there are plenty of templates to pick from: from confirmation pages, to customized check out pages.
No two pop-ups are alike. And no, pop-ups don’t have to be annoying, if you set them up right.
Unfortunately, a lot of modern page builders offer only one type of pop-up. However, Leadpages offers three types:
This is great news because smart pop-ups significantly increase conversions, without annoying your visitors.
You can publish them on your site, landing page, or even on WordPress. All you have to do is choose a template, customize it, connect Leadpages with your email provider, and presto!
You’ve got yourself a great pop-up!
If you have a special offer to advertise, or simply want to invite your visitors to subscribe to your mailing list, you can use Leadpages’ sleek alert bars.
There’s really nothing out of the ordinary with their alert bars. However, they get the job done.
They’re sticky, following your visitors as they go, without being as intrusive as pop-ups.
Additionally, Leadpages’ alert bars are mobile-friendly.
If you want to mix analog with digital, you can set up opt-in texts.
This allows you to collect leads even with flyers and business cards, as well as use omnichannel communication to make your marketing and your business more interesting to your leads and customers.
You can automate this process, as well. All your leads will need to do is send a specific text message, and they’ll be automatically added to your email conversion funnel.
This particular feature is similar to ClickFunnels’ follow-up funnels. However, it’s not as advanced - it doesn’t offer a full insight into your audience and their behavior patterns.
It allows you to nurture your leads, as well as retarget them with new offers, discounts, and promotions.
Like ClickFunnels, Leadpages offer A/B testing features.
Finally, another great Leadpages feature are social media ads.
Leadpages offer a simplified Facebook ad builder that will allow you to publish ads to Facebook and Instagram, as well as other Facebook properties such as Messenger.
The social media ad building feature also offers a simple way to integrate Facebook pixels to your website. In turn, this allows you to retarget the visitors who haven’t yet converted.
Overall, ClickFunnels and Leadpages share a lot of similar features. Both tools have plenty of templates that will allow you to create beautiful and effective websites and landing pages.
However, ClickFunnels place an emphasis on building sales funnels, with easily adjustable templates and drag and drop editors.
On the other hand, Leadpages serves a similar purpose. They do offer a few features we couldn’t have seen on ClickFunnels, such as social media ad builders, and built-in conversion guidance.
The latter is especially helpful for first-time business owners that want to make sure their landing pages are up to standard.
While their features are similar, and they certainly seem to share similar goals, ClickFunnels and Leadpages should be optimally used by certain businesses.
ClickFunnels has its particular audience. However, the main goal seems to be on sales, and businesses that prioritize a quick turnaround.
Agencies and freelancers that want to attract clients on autopilot, while focusing the majority of their work on actually performing their work, are going to love ClickFunnels.
However, it’s important to note here that ClickFunnels is more utilitarian than Leadpages. While there are customization options, there aren’t too many.
Graphic designers or web design agencies should consider some of the more advanced templates, as their visuals are the most important branding asset they have. An overly simplified website may affect their sales negatively.
Other agencies and freelancers that want to streamline client acquisition have a plethora of features to get more contracts than ever.
eCommerce is really one of the best use cases for ClickFunnels.
Their advanced sales funnel features allow eCommerce businesses to attract more leads, and successfully nurture them with follow-up funnels until they are ready to convert.
In a way, ClickFunnels was built on the eCommerce sales principles, and so it makes sense that it’s a natural choice for eCommerce businesses.
Now here’s a use category that numerous people consider to be dubious when it comes to ClickFunnels.
Local small businesses primarily need foot traffic. So can they really benefit from eCommerce gimmicks?
The answer is: yes!
While local small businesses won’t process (a lot of) transactions online, they can still use ClickFunnels’ lead gen forms, and direct people to their stores.
Since contemporary coaching and consulting practically falls under the eCommerce umbrella, coaches and consultants will take to ClickFunnels like fish to water.
One of the main features ClickFunnels has to offer to this business type is certainly webinar support.
Since a lot of consultants and coaches produce webinars, they can use ClickFunnel’s funnel templates for that particular purpose.
Additionally, A/B testing is immensely helpful, as well.
Regardless of whether you want to attract more people to your website, or simply collect more sign-ups for your webinars and courses, ClickFunnels will help you.
ClickFunnels also has a good amount of clients whose primary sources of income are network marketing.
This is not surprising; they have a full-blown affiliate program.
And since it’s really simple to create a lucrative affiliate program with sticky cookies (allowing you to retain your best affiliates) and set up converting sales funnels even if you’re not a techie, ClickFunnels is a great choice for network marketers.
A lot of bloggers and affiliate marketers gravitate towards ClickFunnels, and for a good reason.
Their approach increases sales velocity. You want to sell as many products as possible, be they courses or physical items.
So for bloggers who want to sell their own courses or consultations, ClickFunnels gives them the tools they need. Again, ClickFunnels is probably not a great fit for fashion bloggers, or bloggers who need strong visuals to establish a brand, but it works like a charm for sales.
Similarly, affiliate marketers can easily set up multiple funnels for all the products they advertise.
You can use one-click up-sells to maximize your commissions.
Finally, it’s important to say that, while ClickFunnels focuses on B2C and people who aren’t as proficient at technology, it works just as well for B2B lead generation.
People have successfully sold SaaS through ClickFunnels. In fact, their customer stories section is full of shining examples.
However, keep in mind that ClickFunnels may not offer all the features you may need out of your website, especially if you plan on pairing it with a web app to sell. You may encounter some limitations.
There’s no doubt about it: ClickFunnels’ funnels are an incredible lead generation asset.
So if your business relies on leads steadily pouring in for qualification, and if your sales cycle lasts longer than B2C sales cycles, you could benefit from using this tool.
Awareness is yet another product that falls under the sales umbrella. Where regular businesses sell products, your non-profit organization can sell awareness through courses, educations, and so much more.
With a well-structured sales funnel, you can attract new sponsors to help you achieve your goals.
Additionally, you can educate people who are interested in donating through follow-up funnels, in order to convert them.
Finally, you’ll reduce your overhead costs, as well. If you don’t need web designers, you’ll be able to allocate more of your funding to the causes you care about.
Again, running a non-profit organization is just like running a regular business. And for that, ClickFunnels gives you all the tools you need.
Leadpages too speaks to particular audiences. However, there’s a significant audience overlap between Leadpages and ClickFunnels users.
So consider using Leadpages if you’re...
Leadpages have quite a few users who are artists, such as photographers and filmmakers.
The sleek templates allow for a bigger focus on visuals. So if you’re an artist and you want to showcase your portfolio, you’ll easily do it with Leadpages.
Optimized landing pages will help you cater to different tastes, and introduce people to the exact things they are looking for.
Finally, if you sell your artworks, you’ll be able to set everything up without ever leaving Leadpages.
Due to its native integration with Calendly, Leadpages makes setting up meetings with your clients a piece of cake.
A landing page
Additionally, you’ll have access to all the standard features that can help you capture more leads, assure them that you are the person they’ve been looking for, and process payments.
You can create beautiful pages for all your events and courses. Some consultants have created pages promoting their conferences, all from specialized templates that Leadpages offers.
And since Leadpages really understands that you don’t just need a functional website, but a beautiful one, too, integrating your own style won’t be a problem.
Some of Leadpages’ best clients are consultants.
Again, the platform provides a framework for selling their services, as well as webinars and courses. It’s easy to create landing pages with all the right lead magnets - especially when you consider their conversion guidance feature.
If you want to boost the number of sign-ups, simply set a countdown timer.
Even if this is your first time running an online business, you won’t have a problem creating a professional and sleek website.
Similarly to coaches, consultants can benefit from Leadpages’ native integration with Calendly for scheduling meetings.
And if you’re running a special promotion, you can set up beautiful pop-ups and alert bars to notify leads and existing customers.
In general, Leadpages speaks the small business lingo.
They even integrate with software that allows people to book tables, so if you’re a restaurant owner, you won’t have a problem making people fall in love with your dishes. You can even collect email opt-ins via text.
Similarly, their other clients include yoga studio owners, independent filmmakers, and other entrepreneurs who want to take their businesses to the next level without sacrificing beauty for effectiveness, or vice versa.
If we’re being honest, there are only two things that matter when you start running a small business: a good idea, and no technological obstacles.
You’ve got a good idea, and Leadpages can help you overcome the second.
When you’re preoccupied trying to learn how to market your business, you don’t have the time trying to learn how to improve your products and your business idea.
This seems to be the number one obstacle for online retailers. When reading interviews with Leadpages’ eCommerce customers, you can truly see how happy they are with the simplicity.
Additionally, all Leadpages websites are mobile-friendly and come with SEO features. And speaking of content, Leadpages has no limits on the number of pages their customers can use.
This is a huge advantage for eCommerce entrepreneurs.
Leadpages targets similar audiences as ClickFunnels. Non-profits have made the cut, as well.
One of the main benefits for non-profits when using Leadpages are certainly beautiful landing pages.
By creating different landing pages for different types of people (remember: no page limitations with Leadpages), they’re able to attract more donations.
Some non-profits using Leadpages also emphasize the benefits of analytics.
Since non-profits need to be careful about budgets, they can easily see how well different marketing campaigns are performing, adjusting their spend accordingly.
All in all, ClickFunnels’ sole approach dictates that you should use their app if you want to generate sales quickly.
However, if you want to establish a brand based on both visuals and content, Leadpages might be a better choice.
Since both tools have similar features, the rule of thumb is: check out the features once again, see if they’re what you need, and of course, keep reading to review pricing and alternatives.
Systeme.io might just be the right tool for you.
No software can do it all on its own. Chances are, as you scale your business, you’ll want some features that just aren’t integrated natively. And this is where integrations come into play.
There’s no marketing like email marketing, and ClickFunnel integrates with the following apps:
Wow, talk about a list!
You can immediately see that, if you plan on scaling, Leadpages might just be the best choice.
Now that you know exactly what every tool offers, and their scaling potential with integrations, it’s time to take a look at pros and cons of each.
Neither tool is without its fault. Fortunately, they only have a few flaws.
Out of the two, Leadpages is the more affordable one with plans such as:
All in all, Leadpages is certainly the more affordable option. However, it all depends on the features you need to increase your revenue.
Or, if you don’t like the sound of these two, let’s take a look at the best alternative:
Systeme.io is a great all-in-one marketing tool for your business.
We often get customers who’ve grown tired of ClickFunnels and Leadpages. The first requires you to spend exorbitant amounts while being unable to customize everything you’d like.
The second comes with a few pretty features, but it has no affiliate or membership site support.
Fortunately, Systeme.io has all the features you’ve been craving, and then some:
So, how much can software that’s easier to use than ClickFunnels and has even more understanding for your business needs cost?
Not that much, it turns out.
So, what do you say?
Are you ready for your business systems to go online with Systeme.io?
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