ClickFunnels vs. Leadpages: Which One Builds Better Pages and Funnels?

Launch Your Online Business in Just 7 Days

You only need 10-15 landing pages to see a conversion increase of up to 55%, and upselling in your sales funnels can increase your revenue by up to 30%.

With these impressive numbers, it’s important to make the right platform choice, especially if the choice is between ClickFunnels and Leadpages.

In this post, we compare both ClickFunnels’ and Leadpages’ features and pricing to help you make the right decision.

Let’s begin.

1. What is ClickFunnels?

ClickFunnels logo

ClickFunnels logo

As one of the most popular funnel builders, it’s no surprise that ClickFunnels has a Capterra rating of 4.6/5.

ClickFunnelsfunnel builder, email marketing software, and automation help businesses of all sizes convert visitors into leads and leads into customers.

You can also make use of their affiliate management programs to get leads to bring in more customers for you — but more on this later.

2. What is Leadpages?

Leadpages logo

Leadpages logo

Leadpages is an online platform that helps small businesses capture leads, make sales, and connect with their target audience.

With Leadpages, you can build websites, create landing pages, pop-ups, alert bars, and more.

They offer multiple templates for specific categories and industries such as educational newsletters or financial audit pages.

With a Capterra rating of 4.6/5, they’re evenly matched against ClickFunnels.

Both ClickFunnels and Leadpages are powerful platforms, but there can only be one winner.

Let’s compare some of their main features to see which platform takes the gold medal.

3. ClickFunnels vs. Leadpages: Comparing the main features

Choosing a platform that can build landing pages or an entire sales funnel system can be tricky.

By comparing their features, we’ll help you find the perfect platform for all your business needs.

3.1. Sales funnel builders

A sales or marketing funnel is one of the most important elements an online business could have.

By nurturing prospects through your sales funnel, and using marketing automation to your advantage, you’ll be one step closer to making a sale.

3.1.1. ClickFunnels’ sales funnel builder

A webinar funnel blueprint from ClickFunnels

A webinar funnel blueprint from ClickFunnels

ClickFunnels was designed to help users build entire sales funnels, and as such, their sales funnel software includes:

  • Lead generation funnels (squeeze pages and long-form funnels)
  • Sales pages
  • One-click upsells and order forms
  • Host live webinars or create evergreen webinars
  • Membership sites and affiliate marketing centers
  • Follow-up funnel options (email autoresponders)
  • A/B split tests
  • Sales and conversion tracking

Just like their website builder, with ClickFunnels you can make any additional changes to your sales funnels using existing HTML code.

You can sell your own physical and digital products through their funnels without using 3rd party integrations.

Their FunnelFlix feature also offers all the training you need to get started.

Lastly, ClickFunnels offers an extensive template library that you can use to customize your entire funnel with a simple drag-and-drop builder.

3.1.2. Leadpages’ sales funnel builder

Some of Leadpages' highest-converting checkout pages

Some of Leadpages' highest-converting checkout pages

When it comes to creating sales funnels, Leadpages takes a different approach.

They don’t have a dedicated sales funnel builder, but you can make use of their sales page and conversion funnels to help generate sales.

A great bonus is that Leadpages offers you the means to generate unlimited traffic and leads, without having to pay extra.

Unfortunately, you’ll need to opt for their Pro plan to split test the pages you create and to add sales features.

4. Landing pages and websites

According to research, businesses that use 30+ landing pages convert 7x more leads than those who use less than 10.

With the right landing page software, you can create plenty of great landing pages in just a few minutes.

4.1. ClickFunnels’ website and landing page builder

ClickFunnels’ page editor allows you to create multiple pages for your website, such as:

  • Opt-in pages
  • Sales pages
  • Lead capture forms
  • Upsell pages
  • Webinar event pages
  • Membership pages

And more.

ClickFunnels’ drag-and-drop editor

ClickFunnels’ drag-and-drop editor

With their drag-and-drop editor, you’ll also get:

  • Customizable page templates
  • Color-coded building block structures — Sections, rows/columns, and element editing
  • Various elements — Surveys, countdown timers, SMS sign-up, pricing tables, video hosting, and more

Similar to building sales funnels, with ClickFunnels’ pages you can also use custom HTML code to make any changes to your pages.

4.2. Leadpages’ website and landing page builder

One of Leadpages’ greatest strengths is building landing pages.

Leadpages offers built-in conversion guidance to help you build unlimited pages to convert more customers.

Their AI software will assist you with your performance by offering suggestions for:

  • Page layout and content
  • Calls-to-action (CTAs)
  • Readability
  • Lead forms and lead collection
Leadpages’ drag-and-drop editor

Leadpages’ drag-and-drop editor

Leadpages’ drag-and-drop builder is pretty impressive.

Their website builder requires no coding experience (you can use custom HTML for designing), and you can:

  • Create mobile-responsive and drop-down menus
  • Preview web pages
  • Publish your website on a free Leadpages domain
  • Use built-in SEO settings to create meta descriptions and image ALT text
  • Create and publish a custom 404 page to help recover your lost web traffic

To get a free Leadpages domain, you’ll need to opt for one of their annual plans.

In terms of creating conversion-optimized landing pages, you can use more than 200 templates fit for any device.

Any pre-existing landing pages, alert bars, or pop-ups can be duplicated, and you can also:

  • Create forms to capture leads
  • Organize your landing pages by campaign or client by adding color-coded labels to create content groups
  • Publish unlimited landing pages after split testing them countless times
  • Make use of customer segmentation to display simple landing pages designed for a specific target audience
  • Improve your landing page functionality by adding widgets like countdown timers, video, text, images, and more

Lastly, their landing page builder, like the website builder, also requires no coding skills to use.

5. Email marketing

Email marketing is absolutely vital to nurture leads and to ensure your business grows.

By using this marketing medium, you could see your customer spending rate increase by up to 138%.

To achieve this, you need to make sure your emails are tailored and segmented to your specific audience (you could see up to 100.95% higher clickthrough rates).

Let’s see how ClickFunnels and Leadpages handle email marketing.

5.1. ClickFunnels’ email marketing features

Although front-end funnels are what get you sales, ClickFunnels believes that the real money is made by using follow-up funnels.

ClickFunnels’ email marketing automation software, aptly named Follow-Up Funnels (previously Actionetics), works as an email autoresponder.

With this feature, you can create, schedule, and deliver your emails with ease.

Follow-Up Funnels makes use of segmented Smart Lists to provide the following information based on leads in your funnels:

  • Who is coming into your funnels — Where they live, their salary, how many fans/followers they have, what types of books they read, etc.
  • How they entered your funnel
  • What their buying history and behaviors are
  • The actions they take in your funnels — Buyers and non-buyers can be segmented into different groups for remarketing purposes

You can also link and automate your email lists directly to your landing pages, order forms, or registration pages.

This ensures that users who subscribe are automatically added to your lists.

Multiple actions you can do with Follow-Up Funnels

Multiple actions you can do with Follow-Up Funnels

Follow-Up Funnels also allows you to send email broadcasts through:

  • Email Messenger — Design and send scheduled emails, and automatically stop sending emails to users who aren’t engaging
  • Mobile notifications

Each email has its own stats button, allowing you to determine:

  • Your email open rate
  • Click-through rate
  • Purchase rate
  • How much money you generated from each email
An example of ClickFunnels’ email statistics

An example of ClickFunnels’ email statistics

You can use this data to see where you need to improve your email campaigns.

With better email campaigns, your conversion rate will also increase, leading to better sales.

As great as this sounds, you’ll only get access to Follow-Up Funnels if you subscribe to ClickFunnels’ Platinum plan($297/month).

5.2. Leadpages' email marketing features

Although Leadpages allows you to build multiple landing pages, create funnels, or an entire website, they don’t offer any built-in email marketing service.

You can integrate with major email service providers like ActiveCampaign and ConvertKit but this can become costly.

That’s because you’ll need to pay for both your Leadpages subscription and the additional integrations that aren’t provided built-in.

With email marketing’s return on investment sitting between 3,600-4,500% ($36-$45 made for every $1 spent), it’s unfortunate that Leadpages doesn’t offer this service.

6. Affiliate programs

Affiliate marketing programs are one of the easiest ways to generate more leads and to incentivize customers who help grow your business.

Not only will you need to offer a great product with great value, but your affiliate platform’s commission system also needs to encourage customers to make sales for you.

Let’s see how ClickFunnels and Leadpages promote their affiliates.

6.1. ClickFunnels’ affiliate program

ClickFunnels’ Affiliate Backpack program

ClickFunnels’ Affiliate Backpack program

As part of the trend toward all-in-one platforms, ClickFunnels offers their affiliate Backpack solution, where affiliates can earn up to 40% in commissions.

With Backpack, you’re able to:

  • Create your own affiliate program
  • Create commission structures to encourage affiliates to gather more referrals
  • Manage your affiliates from an affiliate dashboard

ClickFunnels’ affiliate program also offers:

  • Affiliate Area Page — This is an affiliate “hub” you create where your promoters can access helpful promotional materials
  • Affiliate contests — These can be combined with a leaderboard to motivate your affiliates to work harder and make more sales

Backpack also integrates with PayPal.

If you’d like more details on ClickFunnels’ affiliate program, read our article here.

6.2. Leadpages’ affiliate program

Leadpages uses the affiliate platform PartnerStack to run their own Affiliate Partner program.

Leadpages’ affiliate dashboard

Leadpages’ affiliate dashboard

With Leadpages, affiliates can expect to earn up to 40% commissions.

Once you have a PartnerStack account, you’ll be provided with:

  • A customizable affiliate link with 90-day cookie lifetime
  • Marketing materials such as banner ads, blog images, animated gifs, etc.
  • Swipe copy to use in your emails and social media posts

As an affiliate, you’ll receive referral commissions for each account renewal (monthly/annually) as long as your referrals remain Leadpages’ customers.

Leadpages also offers affiliate training to teach affiliates how to promote their products.

7. Extra features

7.1. ClickFunnels’ other features

ClickFunnels’ funnel ROI calculator

ClickFunnels’ funnel ROI calculator

ClickFunnels provides its users with an assortment of free online features that you can use to improve your business processes:

  • Funnel scripts
  • QR code generator
  • Image resizer and compressor
  • Privacy and Refund Policy generator
  • Invoice generator
  • Sales tax, profit margin, business loan, and funnel ROI calculators
  • Slogan maker
  • Mobile-friendly meme generator
  • Video editor
  • Podcast recorder

And more.

7.2. Leadpages Leadmeter

Real-time suggestions using Leadpages’ Leadmeter

Real-time suggestions using Leadpages’ Leadmeter

The most impressive extra feature Leadpages offers is their Leadmeter software.

The Leadmeter is built-in technology that instantly analyzes your page's content and compares it to thousands of other pages on Leadpages’ database.

It also rates your pages’ ability to convert and provides step-by-step guidance on how to create optimized landing pages as they’re built in real-time.

Leadmeter analyzes your:

  • Page layout and content — Optimize your page content and the structure of your page
  • Call-to-action — Optimize everything from button color to your content copy
  • Readability — Fine-tune your copy for maximum persuasion and web best practices
  • Lead collection — Take a look at your form fields and lead setup

Besides the Leadmeter, Leadpages also offers some additional features:

Leadpages’ extra features

Leadpages’ extra features

Now that we’ve discussed the features these 2 platforms offer, let’s look at what they cost to determine if the product is worth the price tag.

8. ClickFunnels’ pricing

ClickFunnels’ pricing

ClickFunnels’ pricing

ClickFunnels offers 2 plans:

  • The Basic plan — $97/month
  • The Platinum plan — $297/month

The Basic plan includes:

  • Up to 20 shareable funnels
  • Up to 100 pages
  • 1 sub-user
  • 3 payment gateways
  • 3 domains
  • Chat support
  • Access to the Funnel Hacker forum and FunnelFlix

Follow-up funnels, peer review Hackathons, and unlimited funnels and pages are only available on the Platinum plan.

ClickFunnels does offer a free 14-day trial, but it requires your credit card details.

They also have the TwoCommaClubX plan for $2,497/month, however, this is invite-only.

Applications cost $250 and you’ll need to submit proof that you’ve made at least $1 million using ClickFunnels.

This is done via a screenshot and video walkthrough of your funnel and merchant account showing that you earned $1 million in revenue.

Once your application is accepted, you’ll be awarded a plaque based on your revenue, that you can display to your customers.

This can help improve your brand’s trustworthiness.

9. Leadpages’ pricing

Leadpages’ pricing

Leadpages’ pricing

Leadpages offers 2 plans to choose from.

These can be billed monthly or yearly (for a 25% discount):

  • The Standard plan — $49/month or $37/month if you pay annually
  • The Pro plan — $99/month or $74/month if you pay annually

If you need more features, Leadpages also offers its customizable Advanced plan, but you’ll need to contact their support team to get started.

The Standard plan includes the following features:

  • 1 website
  • Unlimited landing pages, pop-ups, and alert bars
  • Unlimited customer traffic and leads
  • 1-year free custom domain (available for annual subscriptions)
  • Free hosting (secured with SSL encryption)
  • Mobile-responsive site templates
  • Automated lead notifications
  • Tech support (live chat and email)
  • 40+ integrations including Mailchimp, Infusionsoft, WordPress, and Zapier

If you want to sell your products online or test your web pages with A/B split tests, you’ll need to subscribe to their Pro plan.

Leadpages also offers a 14-day free trial that gives you access to all of the platform’s features.

If you feel you need more time, you can pay $1 to extend this trial to 60 days.

10. Leadpages or ClickFunnels: Comparison chart and summary

Comparing Leadpages and ClickFunnels

Comparing Leadpages and ClickFunnels

In terms of early-access features, ClickFunnels takes the crown.

What sets them back is that their email features are only available if you opt for an advanced plan.

Although Leadpages is cheaper than ClickFunnels, for $2 extra (compared to their Basic plan), you’ll be able to use payment gateway integrations and funnels to sell your products.

Leadpages’ email integrations should still be able to keep you within budget, compared to ClickFunnels’ Platinum price of $297/month.

What gives Leadpages the edge is that their affiliate commissions are higher and you can use their simple landing page builder to create unlimited landing pages.

In terms of features over price, Leadpages is the winner.

Let’s see if comparing their pros and cons could change this outcome.

10.1. Leadpages’ pros and cons

The following pros and cons for Leadpages contain key customer reviews:


  • Offers over 200 templates
  • Uses advanced technology for real-time software assistance
  • Build an unlimited amount of landing pages
  • Offers a lot of resources for training
  • Easy-to-use interface
  • Offers improved web page loading speeds (30% higher performance)


  • A/B split testing is only available on the Pro plan
  • No built-in image editor
  • Landing page templates are limiting and don’t always optimize for mobile screens
  • Basic sales funnel features only available on the Pro plan
  • Linking integrations with Leadpages can be difficult
  • No free plan available

10.2. ClickFunnels’ pros and cons

Below are some pros and cons based on ClickFunnels’ customer reviews:


  • Offers more advanced email marketing features
  • Provides a lot of educational marketing content
  • Easy-to-use builders


  • Follow-Up Funnels feature is only available on the Platinum plan
  • Expensive pricing for startups and to get all the features ($297/month)
  • 14-day free trial isn’t enough time to test out all their features
  • Editor is glitchy and page loading speeds are slow
  • Customer support is unreliable

Between these 2 platforms, it’s Leadpages’ advanced real-time technology (Leadmeter) that secures its spot as the winner.

If you don’t agree with us, or you’re struggling to choose between ClickFunnels and Leadpages, then turn your attention to the best option out there —!

11. The best alternative logo logo

If you’re looking for an affordable all-in-one solution to take your online business to the next level, then is perfect for you.

Not only does allow you to build high-converting landing pages, but you can also create sales funnels and use our email marketing service to gather more leads.

On top of that, we also offer:

  • Blogging features
  • A website builder
  • Evergreen webinars
  • Affiliate marketing
  • Business automation
  • Course creation
  • A marketplace to sell your products or services

Each of our subscription plans automatically include these core features, too:’s core features’s core features

With all of these features, you’d think our plans would cost you an arm and a leg, but you’d be surprised.

Read on to find out how shockingly affordable we truly are.

11.1.’s pricing’s pricing plans’s pricing plans

If you’re a small business focused on creating beautiful landing pages or marketing funnels, our Free plan is perfect for you!

It’s free forever for up to 2,000 contacts, requires no card details to get started, and includes:

  • 3 sales funnels (including access to deadline funnels)
  • 10 sales funnel steps
  • 1 blog
  • 1 online course
  • 1 automation rule, workflow, customer tag, and email campaign
  • 1 one-click upsell, order bump, and A/B split test
  • 1 custom domain and 1 coupon code

Our plans can be billed either monthly or yearly — the latter saves you 30% and comes with free web-migration.

If you’re looking for a different way to capture leads, our Webinar plan for $47/month or $396/year comes with 10 evergreen webinars.

If you want unlimited access to build excellent landing pages, opt-in forms, checkout pages, and more — subscribe to our Unlimited plan for only $97/month ($828/year).

This plan has no limit on the number of customers your business can cater to and it also comes with 1-on-1 coaching to kickstart your business growth.

12. Conclusion

In the competition of Leadpages vs ClickFunnels, as the more affordable option, Leadpages wins, but it might not be the right option for your business.

If you’re looking for a better option, with a wider variety of features available from the get-go, then is your best choice.

As an all-in-one solution, we offer everything Leadpages lacks, built-in and without the need for any additional integrations.

So what are you waiting for? Choose — your business (and your wallet) will thank you.

Sign up today!

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