ClickFunnels Alternatives — The Best Options Out There

ClickFunnels Alternatives

Table of contents

 1. More about ClickFunnels

     1.1. What does ClickFunnels offer?

         1.1.1. Features

         1.1.2. Pricing

 2. The best ClickFunnels alternatives

     2.1. Systeme.io

         2.1.1. Features

         2.1.2. Pricing

         2.1.3. Pros and cons

     2.2. SamCart

         2.2.1. Features

         2.2.2. Pricing

         2.2.3. Pros and cons

     2.3. Unbounce

         2.3.1. Features

         2.3.2. Pricing

         2.3.3. Pros and cons

     2.4. Instapage

         2.4.1. Features

         2.4.2. Pricing

         2.4.3. Pros and cons

     2.5. Leadpages

         2.5.1. Features

         2.5.2. Pricing

         2.5.3. Pros and cons

     2.6. Builderall

         2.6.1. Features

         2.6.2. Pricing

         2.6.3. Pros and cons

     2.7. Ontraport

         2.7.1. Features

         2.7.2. Pricing

         2.7.3. Pros and cons

 3. Conclusion

If you’ve ever heard of sales funnels, you’ve probably heard of ClickFunnels.


And while ClickFunnels has built up a solid reputation, they’re by no means the only sales funnel building software on the market.


Today we’re going to take a look at the best ClickFunnels alternatives available, so you can decide what software will work best for your business.


Let’s get started!

1. More about ClickFunnels

ClickFunnels logo

ClickFunnels logo

ClickFunnels was launched in 2014 by founder Russell Brunson.


Initially, the main focus was building sales funnels that convert.


A sales funnel guides your customer through the sales process and is a must-have for any online business.


With sales funnel software, like ClickFunnels, you can focus on building a targeted conversion funnel to convert more leads into paying customers — so it’s worth the investment!


However, despite what they’d like you to believe, ClickFunnels is not your only alternative, but more on that later.

1.1. What does ClickFunnels offer?

While ClickFunnels offers a variety of business and marketing tools, at heart, it’s essentially still a sales funnel builder.


With ClickFunnels, you can build funnels that generate leads, generate sales, and you can run online events.

1.1.1. Features

Let’s take a closer look at what exactly you can do with ClickFunnels.


The key features include:

  • Drag-and-drop editor to build sales funnels
  • Existing templates for landing pages, sales pages, squeeze pages, order forms, and opt-in forms, among others
  • Membership sites
  • An affiliate management system
  • A/B testing
  • Email list building
  • Sales analytics

So, if you want to build a conversion funnel, ClickFunnels isn’t a bad option.


However, while they offer some other features, it’s not the main focus. 


This means that you’ll need to integrate other tools.


ClickFunnels doesn’t have a comprehensive Customer Relationship Management (CRM) suite, a dedicated shop building tool, or a blogging site, like WordPress.


Some of the main complaints regarding ClickFunnels, other than the price, are about the lack of support and how long it takes for email support to get back to you.


Other complaints include site loading times, not enough templates, and their software that’s not as easy as it’s made out to be, especially for beginners.


On top of that, some users reported security issues, like unpaid members getting access to membership sites. Security is super important, so this is definitely a major concern!


A quick search of ClickFunnels, and you’ll find mostly raving reviews, which is a little concerning in itself — as techradar points out, this suggests someone did a very good SEO job to hide any possible problems with the software!

1.1.2. Pricing

ClickFunnels’ pricing plans

ClickFunnels’ pricing plans

ClickFunnels is expensive!


There’s a 14-day free trial, but you’ll get charged after 14 days if you don’t cancel on time.


The basic plan starts at $97/month and gives you access to only:

  • 20 funnels
  • 100 pages
  • 3 payment gateways
  • 3 domains
  • Chat support
  • Basic training
  • 1 sub user

For unlimited funnels and landing pages, and priority support, you need to fork out $297/month for the Platinum plan.


ClickFunnels is not a bad option if you have a big business with deep pockets and you only need sales funnels.


However, if you’re a small business or a start-up, you’ll need a more comprehensive, and affordable, marketing platform.


So let’s take a look at ClickFunnels’ competitors and find the best alternative for your business.

2. The best ClickFunnels alternatives

ClickFunnels alternatives comparison chart

ClickFunnels alternatives comparison chart

2.1. Systeme.io

 systeme.io logo

  systeme.io logo

For the best ClickFunnels alternative on the market, look no further than systeme.io


It’s an all-in-one marketing platform that’ll provide you with all the tools you need to run your business.

2.1.1. Features

With systeme.io, you can:

  • Build a website and blog

In order to establish your business and create a voice and identity, you need an official website to reach your customers and a reliable blog where you can add value to your customers with amazing free content.

  • Create automatic sales funnels

Creating entire sales funnels is easy with systeme.io. With our drag-and-drop builder, you can build landing pages, squeeze pages, sales pages, and checkout pages using our tried and tested templates.


You can also include 1-click upsells, downsells, and order bumps to increase your order value. 


Use coupon codes to run special offers and convert more customers.

  • Run email marketing campaigns

Systeme.io also provides email marketing software — you can create email lists, segment your lists using tags for a more targeted campaign, and automate the entire process.

  • Create online courses and webinars

Online courses and webinars are high quality information products that you can sell or you can use to educate your customers about your product or service.


You can create both, as well as a sales funnel dedicated to webinars, from your systeme.io dashboard.

  • Run affiliate programs or become an affiliate for systeme.io

Affiliate marketing allows you to promote other businesses, like systeme.io, for affiliate income. 


You can also run your own affiliate program that will allow others to promote your product and brand.


The more people see your business, the more likely you are to have sales!

  • Automate your business with automation rules and workflows

Business automation frees up time. With systeme.io, you can create workflows and automation rules to run campaigns, give access to paid and dripped content, and run the day to day of your business, giving you time to invest in growing your business.

  • Create membership sites

A great way to make extra money with your content is to create membership sites and place some of your content behind a paywall.


More features:

  • A/B tests — Compare website or sales funnels to see which will perform best
  • Payment integrations — Paypal and Stripe integrations
  • Hosting — Host your website, landing pages, and funnels with systeme.io
  • Custom domain
  • Unlimited file storage
  • Email support

2.1.2. Pricing

systeme.io’s pricing plans

systeme.io’s pricing plans

At systeme.io, you can get access to a forever Free plan — no credit card details required!


All our plans, including the Free plan, include the following:

  • Unlimited emails
  • Unlimited file storage
  • Unlimited membership site members
  • No transaction fees
  • Affiliate programs
  • 24/7 email support

With the Free plan, you also get access to:

  • 3 sales funnels
  • 10 sales funnel steps
  • 1 blog with unlimited blog posts
  • 1 membership site
  • 1 automation rule
  • 1 workflow
  • 1 tag
  • 1 email campaign
  • 1-click upsell
  • 1 order bump
  • 1 A/B test
  • 1 coupon code
  • Deadline funnels
  • Stripe and Paypal integrations
  • 1 custom domain

This is more than enough to get you started, and once you’re ready to scale, systeme.io has you covered with 3 paid plans:


With the Startup plan, at $27/month you get more of everything.


On the Webinar plan, at $47/month, we throw in 10 custom domains, 10 webinars, and upgrade all the remaining features.


The Enterprise plan, at $97/month, gives you unlimited everything. Systeme.io’s most expensive plan provides more value for money than any other tool on offer.


This makes systeme.io the best ClickFunnels alternative.

2.1.3. Pros and Cons

Pros

  • All-in-one tool that offers all the features you need to run a business
  • Free plan that can be free forever
  • Super easy to use

Cons

  • Automations will free up so much time, you might need to get a new hobby
  • With all those savings, you might end up starting a second business
  • You’ll be so spoiled, you’ll never want to use anything else!

2.2. SamCart

SamCart logo

SamCart logo

Unlike ClickFunnels, SamCart isn’t a dedicated funnel builder — it’s primarily a shopping cart.


SamCart’s focus is on building an online store showcasing your products and converting customers by making the checkout process super easy.


It also includes all the features you need to build simple sales funnels.

2.2.1. Features

Let’s take a closer look at their main features:

  • Drag-and-drop landing page editor
  • 1-click upsells and downsells
  • Order bumps
  • Checkout pages
  • One page checkout
  • Subscription saver — Sends out reminder emails to subscribers missing a payment
  • A/B testing
  • Membership site
  • Affiliate management center — Join SamCart’s affiliate program, or run your own
  • Support — Live chat, email, or join their Facebook group
  • Course creator
  • Cart abandonment feature — Re-engage with potential customers by reminding them of an abandoned cart, and entice them to complete their purchase

The course creator is a new addition to SamCart and allows you to create courses even on the most basic plan. 


Creating courses is a great way to scale your business, so this is a nice feature.


While SamCart claims that you can sell almost anything using their platform, it’s best suited to digital products.


There are templates available for physical products, and you’re given different options for setting shipping costs. However, you still need to arrange for your own courier.

2.2.2. Pricing

SamCart’s pricing plans

SamCart’s pricing plans

SamCart offers a 14-day free trial, so you can take it for a test run before you commit.


Compared to ClickFunnels, the pricing isn’t bad, but you need the Scale plan to get access to A/B testing, the cart abandonment feature, the affiliate center, and some CRM integrations.

2.2.3. Pros and cons

Pros

  • It’s cheaper than ClickFunnels
  • The features are geared towards increasing order value
  • It’s easy to use

Cons

  • No dedicated funnel builder, so you need some know-how on how to build your own
  • Not an all-in-one platform, so you need additional tools and software
  • Only get access to some of the most important features on the Scale plan

2.3. Unbounce

Unbounce logo

Unbounce logo

Unbounce is a tool focused primarily on landing pages using machine learning to optimize your conversion rates.


That sounds very clever, but what does that actually mean?

2.3.1. Features

Basically, Unbounce’s features are geared towards generating leads and converting more leads into customers.


Let’s take a look at some of those features:

  • Landing page builder with an easy-to-use drag-and-drop editor
  • Library of fully customizable templates
  • Pop-ups and sticky bars with customizable settings that allow you to decide when, where, and how often they show up
  • Accelerated Mobile Pages feature ensures faster loading times — A faster load time means a better user experience
  • Smart Traffic is an AI algorithm that learns which variant of your page is the most likely to convert a customer based on the source of the traffic, the keywords they used, etc.
  • A/B testing
  • Reports and Analytics provides insight into your website’s traffic information (how many visitors and views you’re getting as well as the conversion rate)
  • Dynamic text replacement allows you to personalize your landing pages by matching the text to Pay-Per-Click (PPC) campaigns and keywords
  • Smart Copy — An AI copywriting assistant that expands copy aimed at increasing conversion rates

Unbounce is not a comprehensive business tool.


It can easily integrate with other tools, but you still need to pay for several subscriptions and manage separate tools.


So let’s consider what these features will end up costing you.

2.3.2. Pricing

Smart Builder plans

Unbounce’s Smart Builder pricing plans

Unbounce’s Smart Builder pricing plans

In order to have access to A/B testing, Smart Traffic, and Dynamic text replacement, you need the Optimize plan. 


For access to AMP, you need the Accelerate plan.


Smart Copy plans

Unbounce’s Smart Copy pricing plans

Unbounce’s Smart Copy pricing plans

The Free plan is nice to start testing the tool, but you need the paid plan to get access to unlimited recommendations.

2.3.3. Pros and Cons

Pros

  • There’s a 14-day free trial
  • A/B testing is very easy
  • Useful conversion tools

Cons

  • Dedicated landing page builder which means a lot of extra integrations
  • It’s expensive
  • Could add more templates

2.4. Instapage

Instapage logo

Instapage logo

Instapage is primarily a landing page builder


This is not necessarily a bad thing — you might be looking for a tool that can build amazing landing pages and not much else.

2.4.1. Features

Let’s take a look at what they have to offer:

  • Drag-and-drop page builder — You aren’t limited to a grid, so you can place elements wherever you want them
  • Mobile-friendly landing pages
  • Customizable landing page templates — Landing pages, "Thank You" pages, sign-up forms, event registration, etc.
  • Useful widgets that allow you to add extra features to your landing pages like videos, images, and buttons
  • A/B testing and heatmaps
  • Integration options with ecommerce sites, email marketing services, and payment options like Paypal
  • Instablocks feature — This allows you to save specifically designed blocks and reuse them later
  • Team collaboration feature — Allows teams to collaborate on a single project, and keeps a record of any communications
  • Easily publish to your own domain, WordPress site, Drupal site, Facebook, or the demo page to get an overview of what your page will look like

When you look at these features, it becomes clear that Instapage’s main focus is on creating high converting landing pages — the analytics tools show you what works, what doesn’t, and where to improve.


There are many integration options which is great, but it means that you’ll end up paying extra for marketing tools since Instapage doesn’t have much in the line of CRM, shopping carts, or email marketing options.


They do provide a hosting service meaning you won’t need to worry about using a different platform for that.

2.4.2. Pricing

Instapage’s pricing plans

Instapage’s pricing plans

Instapage is expensive for a platform that’s essentially a landing page builder.


They have 2 plans:


The Building plan will cost you $199/month if you pay annually and take advantage of the 33% discount, or $299 if you choose to pay monthly.


That’s a lot, especially for a small business with a limited marketing budget. Unlike most tools, the basic plan does include a lot of the tools you need.


The Converting plan is a custom plan that will depend on the needs of your business; however, custom plans tend to be more expensive, as they contain all the extra bells and whistles.

2.4.3. Pros and cons

Pros

  • The collaboration feature makes working in teams much easier
  • Lots of analytics and reports to optimize your conversion rates
  • Instablock to help with creating landing pages

Cons

  • It’s very expensive
  • Limited ecommerce options and no marketing funnel options
  • It’s not an all in one marketing tool, so you’ll be paying a lot for extra integrations

2.5. Leadpages

Leadpages logo

Leadpages logo

Another ClickFunnels alternative is Leadpages


Primarily a landing page builder, you can also build websites with Leadpages.


However, they fall short when it comes to email marketing.

2.5.1. Features

Let’s take a look at what they offer:

  • Drag-and-drop page builder and customizable templates to create landing pages and websites
  • A conversion toolkit including opt-in forms, pop-ups, and alert bars to help convert customers
  • Mobile responsive websites
  • Fast loading times
  • A/B testing
  • Hosting — You can host your landing pages with Leadpages
  • Built-in SEO settings for meta-descriptions and to help optimize images
  • Phone, chat, and email support
  • Loads of integrations with other marketing platforms, website platforms, analytics software, CRM software, and digital advertising platforms
  • Limited ecommerce options — With the Paypal integration you can accept payments for digital products

Leadpages has a dizzying array of marketing and website integrations.


However, what it doesn’t have is an efficient shopping cart, email marketing software, blogging capabilities, or sales funnel tools.


If you only want a basic website with landing pages focused on generating leads and converting customers, Leadpages is a solid alternative to ClickFunnels.


However, you’ll have to pay for 3rd party integrations to run the shop for selling your products, as well as extra software to create sales funnels, run email marketing campaigns, and automate your marketing.


Let’s take a look at the pricing options.

2.5.2. Pricing

Leadpages’ pricing plans

Leadpages’ pricing plans

There’s a 14-day free trial, so you do have the option of testing out the software first.


There are 2 paid plans, but, as with most tools, you’ll need at least the Pro plan to get access to split testing and online sales features.

2.5.3. Pros and cons

Pros

  • It’s easy to use
  • There’s a 14-day free trial
  • Helpful conversion toolkit

Cons

  • Limited functions so you’ll need lots of integrations
  • Important features are only available on the more expensive plans
  • Some limits when customizing templates

2.6. Builderall

Builderall logo

Builderall logo

Builderall claims to have it all. And, they’re not wrong. 


However, all these features can become a bit much!

2.6.1. Features

Let’s take a look at all the features you get with Builderall:

  • Drag-and-drop website builder
  • Blog builder
  • Ecommerce builder
  • WordPress drag-and-drop editor
  • Elearning course builder
  • Funnel builder
  • Magazine builder
  • Webinar builder
  • Online course builder
  • Directory builder
  • Over 400 templates

Other features include:

  • Hosting
  • App creator
  • Email marketing
  • Heatmaps and A/B testing
  • SEO feature that analyzes your SEO performance
  • Design studio for photo editing
  • Builderall animator

This is quite an extensive list. However, realistically, how many of these features will you actually use?


There are many specialized software options for building apps, animation, and photo editing. 


A business focusing on selling accounting software or marketing services is unlikely to use the magazine builder.


The sales funnel creation, website builder and blogging capability, and online course and webinar tools will come in handy.


Email marketing and analytics tools will help you build high converting landing pages and funnels, but without a dedicated CRM suite, managing contacts and customer relations might get tricky.


The SEO feature is a nice touch, but algorithms change, and considering the extensive list of features, we can’t help but wonder how the team will keep up with updating everything.


You need to make sure your features remain relevant and competitive.

2.6.2. Pricing

Builderall’s pricing plans

Builderall’s pricing plans

At first glance, the pricing is competitive with most other marketing tools available. 


However, with no Free plan, you’re still paying for the basic features.


What’s also noteworthy is that you only get access to some of the most useful features, like the course and webinar builder, the funnel builder, CRM software, and WordPress editor on the Premium plan.


Most concerning though, you need the Premium plan to qualify for the support system that includes chat and email support through a ticket system.


They may be a cheaper alternative to ClickFunnels, but it’s clear who their priority customers are.

2.6.3. Pros and cons

Pros

  • The platform is easy to use
  • There’s lots of templates to choose from
  • The pricing plans are more affordable than ClickFunnels

Cons

  • There’s an overwhelming number of   features
  • Features aren’t as specialized as they could be
  • There’s no free trial

2.7. Ontraport

Ontraport logo

Ontraport logo

Ontraport positions itself as a marketing automation tool, but they also have impressive CRM capabilities.


However, their ecommerce functionality is a bit limited, as the tool doesn’t really allow effective sales funnels.

2.7.1. Features

Let’s take a look at what Ontraport brings to the table:

  • Email marketing
  • Membership sites
  • Payment management
  • Event management
  • Affiliate management
  • Task management
  • Lead generation and nurturing

For an effective email campaign, you need an email list. With Ontraport, you can easily import an existing list. 


Alternatively, you can generate a list by building landing pages and opt-in forms, and running SMS campaigns.


The contact management system also allows you to keep track of your contacts’ behavior and to easily segment your list accordingly, so you can create targeted marketing campaigns.


The campaign builder gives you a visual presentation of your marketing campaign. 


You can see workflows, automation rules, and every step your customer will pass through in your campaign.


When it comes to ecommerce, this tool falls short. 


There’s no easy way to create sales funnels and no blogging capabilities, so you’ll need to integrate other tools to fulfill these functions.


This means spending more money which might be tough for a small business.

2.7.2. Pricing

Ontraport’s pricing plans

Ontraport’s pricing plans

For a tool aimed at smaller businesses, starting at $79 is a bit on the pricey side.

2.7.3. Pros and cons

Pros

  • Good customer service
  • A decent range of features
  • 14-day free trial

Cons

  • Pricey for smaller businesses
  • Limited integration options
  • Minor software glitches

Here’s a brief recap of the 7 best alternatives and how they compare to ClickFunnels:

  ClickFunnels alternatives comparison chart

ClickFunnels alternatives comparison chart

3. Conclusion

While these tools are all good ClickFunnels alternatives, you’ll still need to combine them in order to fully automate your business.


With an all-in-one platform like systeme.io, you get it all:

  • CRM functionality
  • Marketing automation rules
  • Sales funnels
  • Shopping carts
  • Blogging capabilities
  • Affiliate management programs
  • Membership sites

You’ll also get 24/7 email support regardless of the plan you’re on, as we value every one of our customers, regardless the size of their business.


Systeme.io is a tough one to beat when it comes to ClickFunnels alternatives.


Visit our site today to get started on improving your business.

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